Belvita Explained

Belvita should not be confused with Velveeta.

Bel-Vita
Producttype:Biscuit sandwich
Currentowner:Mondelez International
Producedby:Nabisco
Country:France
Introduced:1998
Markets:Global

Belvita, sometimes stylized as belVita or BelVita, is a brand of breakfast biscuit introduced originally in France in 1998 as LU Petit Déjeuner by Kraft Foods Inc. and currently owned by Mondelēz International.[1] [2] [3]

Overview

The biscuits were first introduced in France in 1998,[4] [5] expanding to seven additional European markets in 2000, Brazil in 2010 and the North American market in 2012.[6] [7] [8]

In November 2011, Kraft Foods announced that it had given the advertising creative assignment for Belvita in the United States of America to Crispin Porter & Bogusky, an advertising agency under MDC Partners.[9]

In August 2011, Kraft Foods announced an intention to split into two publicly traded companies; a new company called Kraft Foods Group (later merged with Heinz), and Mondelēz International (the original Kraft Foods Inc. renamed) which would retain the Nabisco subsidiary and brands such as Belvita.[10] The split occurred in October 2012.[11] [12]

In October 2012 in the United Kingdom, amid a reported growth in sales for healthier biscuits, Belvita had the highest sales growth with sales rising 84.5% by value and 66% by volume.[13]

In 2013, Mondelēz voluntarily recalled two varieties of Belvita biscuits in the United States after receiving notification that a fault at a third-party supplier's factory might have led to metal fragment contamination.[14]

Starting in 2023, Nabisco and Kraft Foods manufactured and marketed Belvita as SinNegro in Indonesia, replacing the previous Hony Bran brand. The Milk Biscuit product line was discontinued in 2009, but Belvita was locally relaunched in 2016 as Cereal Biscuits.

Notes and References

  1. News: Will Social Media Swag Boost belVita Breakfast Biscuits? Mondelez and Droga5 launch Twitter campaign with free giveaways . Lauren . Johnson. September 14, 2014. AdWeek. 2017-10-06.
  2. Web site: A brilliant integrated #MorningWin campaign from belVita . The Marketing Society. 2017-10-06.
  3. News: Kraft Is Betting Big On The Global Cookie Business' Future. 24 September 2012. Trefis. 22 October 2012.
  4. News: Adieu Taillefine, bonjour Belvita. Actualités. LSA – Libre Service. lsa-conso.fr. 2017-08-15. fr-FR.
  5. News: Naming : LU Petit Déjeuner devient Belvita. 2012-03-07. We are a design tribe. 2017-08-15. fr-FR.
  6. News: US: Kraft to launch Belvita biscuits in the US. Smith. Katie. 21 December 2011. Just-Food. 22 October 2012. 6 August 2012. https://web.archive.org/web/20120806113451/http://www.just-food.com/news/kraft-to-launch-belvita-biscuits-in-the-us_id117760.aspx. dead.
  7. News: Kraft faces what-is-it question with breakfast biscuit launch. MacArthur. Kate. February 14, 2012. Crain's Belvita biscuit in 1891 Chicago Business. 22 October 2012.
  8. Web site: BelVita hopes to take a bite out of breakfast market share with new mini-biscuits . FoodNavigator-USA. January 5, 2015 . Elizabeth . Crawford. October 6, 2017.
  9. News: nytimes blog: Kraft Gives Plum Assignment to Crispin Porter & Bogusky. Elliott. Stuart. 11 November 2011. Media Decoder. The New York Times. 22 October 2012.
  10. News: Rushe . Dominic . 2012-03-21 . Kraft spins off snacks business into new Mondelez International company . en-GB . The Guardian . 2023-06-08 . 0261-3077.
  11. Web site: foodnavigator-usa.com . 2012-10-01 . Vernon leads charge at 'New Kraft' as old Kraft officially splits into two . 2023-06-08 . foodnavigator-usa.com . en-GB.
  12. Web site: Spin-Off Information . 2023-06-08 . Mondelēz International, Inc. . en.
  13. News: Evans . Laura . 19 October 2012 . UK biscuit brands feel full force of economic crunch . The Grocer . 22 October 2012 . The best performance came from ‘breakfast’ biscuit Belvita. Sales rose 84.5% by value and 66% by volume..
  14. "Mondelēz Global LLC Conducts Nationwide Voluntary Recall of belVita Breakfast Biscuit Apple Cinnamon and Chocolate Varieties in the U.S. and Puerto Rico." India Banking News, 22 February 2013. Infotrac Newsstand, http://go.galegroup.com/ps/i.do?p=STND&sw=w&u=tplmain&v=2.1&id=GALE%7CA320044992&it=r&asid=446ecb40ec0f31c1f87dfe240317daae. Accessed 6 October 2017.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Belvita".

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