Behalf Explained

Behalf ^[1] offered short-term financing with flexible repayment terms to U.S.-based small businesses, ranging between $300-$50,000.

Behalf pays vendors directly, on behalf of the small business, for the purchase of goods or services. Behalf has headquarters in New York.

Behalf officially ceased to operate on 01.2023.^[2]

History

Behalf was founded in 2011 by Benjy Feinberg, Shai Feinberg, and Jeremy Esekow.

In January 2015, Behalf announced a partnership with MasterCard and Comdata.^[3] This partnership enables small business financing with almost any vendor that accepts MasterCard.^[4]

In July 2015, Behalf raised $119 million from Mission OG, Sequoia Capital, Spark Capital, Maverick Ventures, and Victory Park Capital.^[5]

As of February 2016, the Better Business Bureau rates Behalf as A+.^[6]

Behalf officially ceased to operate on 01.2023.

External links

• Official Website

Notes and References

1. Web site: Home . behalf.com.
2. Web site: Behalf . 2023-10-15 . finder.startupnationcentral.org . en.
3. Web site: Challenged by Upstarts, Lenders Try New Strategy: Cooperation. 8 January 2015 .
4. Web site: Comdata, Behalf and MasterCard enter strategic alliance.
5. News: Behalf Lands Credit, Equity as Funding for Lending Startups Hits Record. Wall Street Journal. 29 July 2015. Chernova. Yuliya.
6. News: Behalf Inc in New York. BBC. 2015-12-13. 2015-12-13. https://web.archive.org/web/20151213191917/http://www.bbb.org/new-york-city/business-reviews/financial-services/behalf-inc-in-new-york-ny-136729. dead.