| Before After | |
| Type: | Studio album |
| Artist: | Heaven 17 |
| Cover: | Heaven 17 Before After.jpg |
| Border: | yes |
| Released: | (UK and US) |
| Genre: | Synth-pop |
| Label: | Ninthwave |
| Producer: | Heaven 17 |
| Prev Title: | Bigger Than America |
| Prev Year: | 1996 |
| Next Title: | Naked as Advertised |
| Next Year: | 2008 |
Before After is the seventh studio album by the English synth-pop band Heaven 17. It was originally released in September 2005, on the label Ninthwave, nine years after their previous album, Bigger Than America.
The album reached #6 on the Billboard Magazine Club Play Chart in April 2006. In September 2008, the band's cover of Blue Öyster Cult's "Don't Fear the Reaper" was featured on the American dark fantasy television series True Blood. A number of remixes of tracks from the album have appeared on online digital services such as iTunes and Amazon.com. It was the final album to feature founding member Ian Craig Marsh, who made the decision to retire from music in 2007.
When Heaven 17 released Bigger Than America in 1996, it was their first album of new material in eight years. The band intended to release a follow-up in quicker succession and began working on more dance-orientated material approximately a year or so after Bigger Than America. The band worked on a number of backing tracks and later provided their manager and other contacts in the music industry with CDs of twelve tracks they intended to develop further. However, the reception towards these proved to be "kind of lacklustre" and the band decided to discard the tracks and start from scratch. Although a couple of the original backing tracks were later salvaged for Before After, the band concentrated on writing new material. Once completed, a rough mix of the album was sent to various record companies in the effort to get a deal, but nothing came to fruition. After the album was given a proper mix, the band sought record company interest again. Although the band received a few offers, negotiations fell through and the band eventually decided to release Before After independently.[1] The band had 100 limited edition copies pressed, which were due to be sold via their official website, but an agreement was then made with small, independent labels for the release of Before After in the UK, Europe and US.[2]
Upon its release, Fiona Mckinlay of musicOMH wrote: "If this comeback is Heaven 17's attempt at making synth-based music cool again, it's not going to work. Heaven 17 are musically so dated that it's hard not to chuckle. It's soulless old school dance music for robots and people too hammered to notice."[3] Stephen Schnee of AllMusic described the album as "sound[ing] like Heaven 17 with a fresh outlook". He commented: "With these tracks, the band sounds rejuvenated without losing sight of where it came from. In essence, this is another classic H17 album that will sound just as good 20 years from now as Penthouse and Pavement or How Men Are do today."
All songs written and composed by Glenn Gregory, Ian Craig Marsh, and Martyn Ware.
Track marked with an asterisk (*) does not appear on the US release, although it is mentioned in the booklet.