Beer in Indonesia explained

The history of beer in Indonesia started in 1929, when the Heineken beer company established its first brewery factory in Surabaya, East Java, during Dutch colonial rule of Indonesia. This was one of the earliest beer enterprise in Southeast Asia.^[1] In July 1931 the Archipel Brouwerij Compagnie (Archipelago Brewery Co.) was formed in Batavia (now known as Jakarta), by German brewer, Beck's, constructing breweries in both Singapore and Batavia.^[2] By 1960s, Indonesians developed their own local brands of beer, which includes Bintang Beer (nationalized from Heineken) and Anker Beer.^[3]

Regulations

As a Muslim majority country, alcohol industry faces ongoing opposition from Islamic parties and extremist groups in the country. Islamic dietary law prescribed prohibition against alcohol consumption. Because of various regulations, alcohol sales are declining in Indonesia.^[4]

Market shares

Currently, PT Multi Bintang Indonesia Tbk is the largest domestic brewery of Indonesia,^[5] with its Bintang Beer leading the market as the largest selling beer of Indonesia. Multi Bintang Indonesia lead the Indonesian beer market with a commanding total volume share of over 61% in 2012.^[6]

Multi Bintang is a subsidiary of Heineken Asia Pacific. In 2011, Bintang Beer won the Gold Medal for Lager Beer Category and awarded 'Champion Beer 2011' at the world's class beer competition, the Brewing Industry International Award (BIIA 2011) in London. In 2014 Bintang Radler was introduced which was the first flavoured beer produced domestically in Indonesia.^{[4] [7] [8] [9]}

Other major beer producers are Delta Djakarta known for its Anker Beer,^[10] and PT Bali Hai Brewery Indonesia known for its Bali Hai.^[11] Indonesia also produced under license other brands including San Miguel Beer and Asahi beer.

Indonesian breweries

• PT Multi Bintang
• PT Delta Djakarta
• PT Bali Hai Brewery Indonesia

See also

• Alcohol in Indonesia
• Beer and breweries by region
• Beer in Asia

Notes and References

1. Web site: The history of Heineken. 2011-05-12. dead. https://web.archive.org/web/20110526182709/http://www.heinekeninternational.com/content/live/files/downloads/History%20of%20Heineken.pdf. 26 May 2011. dmy-all.
2. News: Two Breweries for Singapore. The Singapore Free Press and Mercantile Advertiser. 2 January 1932. 22.
3. Web site: Giras Pasopati, CNN Indonesia . Dilarang di Minimarket, Saham Bir Bintang dan Anker Meriang . Cnnindonesia.com . 2015-11-05.
4. Web site: Beer in Indonesia . Euromonitor.com . 2015-11-05.
5. News: Issue of the day: Bill terrifies alcohol industry . The Jakarta Post . 3 September 2015 . 2015-11-05.
6. Web site: Indonesian beer market led by Bir Bintang . Alex De Angelis . 12 September 2013 . Yahoo! Finance Companiesandmarkets.com .
7. Web site: Welcome to the International Brewing Awards, incorporating The International Cider Awards . https://web.archive.org/web/20120530052011/http://www.brewingawards.org/prevawards_10_10_previousawards.html?yr=2011 . dead . 30 May 2012 . Brewing Awards . 2015-11-05 .
8. Web site: Category: Branding & Retail . Pack Web Asia – APB completes acquisition of Indonesia's Bintang Beer . Dev2.packwebasia.com . 2015-11-05 . dead . https://web.archive.org/web/20150518064036/http://dev2.packwebasia.com/packaging-business/brnding-retail/business-development/228-apb-completes-acquisition-of-indonesias-bintang-beer . 18 May 2015 . dmy-all .
9. Web site: 8 of the Best Beers in Southeast Asia . Goseasia.about.com . 2015-11-05 . 18 November 2015 . https://web.archive.org/web/20151118111937/http://goseasia.about.com/od/southeast_asia_food/tp/Best-Beers-In-Southeast-Asia.htm . dead .
10. Web site: Delta Djakarta Tbk PT . DLTA:Indonesia Stock Quote – Delta Djakarta Tbk PT – Bloomberg Markets . Bloomberg.com . 2015-11-05.
11. Web site: Company: About us . Bali Hai Brewery . dead . https://web.archive.org/web/20151118195924/http://balihaibeer.com/company/ . 18 November 2015 . dmy .