Beck's Brewery Explained

Beck's Brewery
Location City:Bremen
Location Country:Germany
Key People:Lüder Rutenberg
Production:2.56e6hl in 2015[1]

Beck's Brewery, also known as Brauerei Beck & Co., is a brewery in the northern German city of Bremen. In 2001, Interbrew bought Brauerei Beck for 1.8 billion euros; at that time it was the fourth-largest brewer in Germany.[2] US manufacture of Beck's has been based in St. Louis, Missouri, since early 2012.[3]

Since 2008, it has been owned by Anheuser-Busch InBev SA/NV subsidiary Interbrew.[4] [5]

Beck's key logo is based upon the city of Bremen's coat of arms, which contains a key attributed to the patron saint of the city, Saint Peter.

The brewery sponsored Jaguar in Formula 1 until 2004.[6]

External links

Notes and References

  1. Web site: Biermarken in Deutschland . . n.d. . aktiongutesbier.de . 2016-10-12.
  2. Dan Bilefsky for the Wall Street Journal. Interbrew to Buy Beck's Brewer In Bid to Dominate Beer Market
  3. News: Leonard . Devin . 2012-10-26 . The Plot to Destroy America's Beer . https://web.archive.org/web/20121027031648/http://www.businessweek.com/articles/2012-10-25/the-plot-to-destroy-americas-beer . dead . 27 October 2012 . . 2017-02-06 .
  4. Web site: Company Overview of Interbrew International B.V. . . 2016 . Bloomberg L.P. . 5 February 2017.
  5. News: Leonard. Christopher. Anheuser-Busch agrees to sale. The Philadelphia Inquirer. 14 July 2008. Associated Press. 2016-02-04.
  6. Web site: Week . Marketing . 2004-08-19 . Jaguar F1 seeks to replace Beck's . 2023-05-23 . Marketing Week . en.

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