BeatThatQuote.com explained

BeatThatQuote.com was a British price comparison site specializing in personal finance products. The site was disabled in 2013 after being acquired by Google.

History

BeatThatQuote.com was launched by John Paleomylites[1] in February 2005 based in London's Kentish Town.[2] In the financial year 2006 to 2007 the company posted revenues of £7.8 million.[3]

BeatThatQuote.com was ranked by Nielsen Online as the fastest growing UK website in 2007,[4] was acquired by Google in March 2011 for £37.7 million.[5] BeatThatQuote.com was penalised by Google for search engine spamming the day after it acquired it.[6]

In turn, Google created Google Compare using some of the technology that they had acquired. However, this was not a success and it was closed in March 2016.[7]

Affiliations

As well as operating their own website, BeatThatQuote.com also provided the services for other comparison websites such as ArgosCompare.co.uk[8] and other financial comparison websites.

See also

Notes and References

  1. News: Lady luck smiles again on driver of fast growth online match-maker . 23 June 2006 . . 2008-09-18 . https://web.archive.org/web/20081101194433/http://www.ft.com/cms/s/0/171f0100-02d0-11db-9231-0000779e2340.html . November 1, 2008 . live .
  2. News: Sunday Times Rich List: John Paleomylites. 27 April 2008. The Sunday Times. 2008-09-18 . London .
  3. News: Comparison site gets smart to beat that competition . Goldsmith . Julian . 29 January 2008 . . 2008-09-18 .
  4. News: Facebook loses out to BeatThatQuote.com as fastest growing website . Davidson . Darren . 14 February 2008 . . 2008-09-18 . https://web.archive.org/web/20081011150107/http://www.brandrepublic.com/News/784257/Facebook-loses-BeatThatQuotecom-fastest-growing-website/ . 11 October 2008 . live .
  5. Web site: Beat that! Google acquires the UK’s BeatThatQuote.com for £37.7m. Techcrunch Europe . 2011-07-13.
  6. News: Google demotes BeatThatQuote one day after buying it. 1 December 2011. The Register. 8 March 2011.
  7. Web site: Google is shutting down Google Compare. The Verge. 22 June 2017.
  8. Web site: Argos Credit & Insurance - Argos Compare. 2011-03-21. 2011-02-28. https://web.archive.org/web/20110228032058/http://www.argoscompare.co.uk/faq. dead.

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