Bay Radio (Malta) Explained

Bay Radio
City:	St. Julian's
Country:	Malta
Area:	Malta
Languages:	Maltese, English
Owner:	Eden Leisure Group
Sister Stations:	Bay Easy, Bay Retro, Bay Pride
Founded:	1991
Licensing Authority:	Malta Broadcasting Authority
Website:	https://bay.com.mt/

Bay Radio, also known as 89.7 Bay, is a radio station located in Malta. Bay Radio is owned by the Eden Leisure Group and was founded in 1991.^[1]

Radio broadcast

Bay Radio is based in St Julian's but is licensed to broadcast nationwide on 89.7FM.^{[2] [3]} The station is also available through online stream and DAB+ digital radio. Similarly, other Bay stations Bay Easy, Bay Retro, and Bay Pride all broadcast online and Bay Easy can be found on DAB+ digital radio.^{[4] [5]}

Bay Radio focuses on pop music, particularly current hits. Bay Easy specializes in easy listening music while Bay Retro focuses on classic songs.

Bay Pride was launched in September 2022 in collaboration with Allied Rainbow Communities (ARC) Malta. The launch date matched the start of the 2022 Malta Pride Week, during which 89.7 Bay was a sponsor of the Pride March. Bay Pride is described as Malta’s first LGBTI+ music station.

Bay Radio broadcasts 24 hours a day, with several programme names making reference to the time of day such as Bay Breakfast with Daniel & Ylenia and Evenings with Jake.^[6]

Popularity

Bay Radio is currently the most popular radio station in Malta, reaching 17.7% of listeners in November 2021, as surveyed by the Malta Broadcasting Authority.^[7] As of this survey, Bay Radio has been the most popular radio station in the country for 15 consecutive years.^[8]

Bay TV

In May 2021, the Bay TV project was launched. This involves a variety of TV shows broadcast online on the 89.7 Bay Facebook page, with plans to launch a Bay TV YouTube channel.^{[9] [10]}

Bay Music Awards

Bay Radio also organizes the Bay Music Awards. Award categories include Best Group, Best Newcomer, Best Male, Best Female, Best Dance, Best Music Video, Best Hip Hop/RNB and Best Song. Notable local artists who won awards at these events include Red Electric, Ira Losco, Michela Pace, Emma Muscat, The Travellers, and Destiny.^{[11] [12] [13]}

See also

• List of radio stations in Malta
• Lists of mass media in Malta

References

1. Web site: Eden Leisure Group . History/Timeline . 10 July 2022 . edenleisure.com.
2. Web site: Malta Broadcasting Authority (L-Awtorità tax-Xandir) . Stations Licenced By The Broadcasting Authority . 10 July 2022 . ba.org.mt.
3. Web site: Stations . 10 July 2022 . Radio In Malta.
4. Web site: 89.7 Bay . Frequently Asked Questions . 10 July 2022 . bay.com.mt.
5. News: 2 September 2022 . 89.7 Bay launches Malta's first Pride radio station . . Press release . live . 22 September 2022 . https://web.archive.org/web/20220922181311/https://timesofmalta.com/articles/view/89-7-bay-launches-malta-s-first-pride-radio-station.978299 . 22 September 2022.
6. Web site: 89.7 Bay . Schedule . 10 July 2022 . bay.com.mt.
7. Web site: Malta Broadcasting Authority (L-Awtorità tax-Xandir) . November 2021 . [11/21] Audience Survey November 2021 ]. 9 July 2022 . ba.org.mt . Press release.
8. Web site: Ahar . Shanice . 28 December 2021 . 89.7 Bay Officially Malta's Number 1 Radio Station Once Again! . 9 July 2022 . bay.com.mt.
9. Web site: Micheal . George . 21 May 2021 . Bay TV Has Officially Landed . 10 July 2022 . bay.com.mt.
10. Web site: 27 May 2021 . 89.7 Bay launches Bay TV . 10 July 2022 . Times of Malta.
11. Web site: 20 December 2009 . Bay Music Awards – Rise to our frequency . live . https://web.archive.org/web/20221016111910/https://www.independent.com.mt/articles/2009-12-20/local-news/Bay-Music-Awards-%E2%80%93-Rise-to-our-frequency-267851 . 16 October 2022 . 26 November 2009 . Malta Independent.
12. Web site: 89.7 Bay . 14 May 2020 . And The Winners Of The BMAs Are….. . 9 July 2022 . bay.com.mt.
13. Web site: 11 May 2020 . Celebrate Maltese music with The Bay Music Awards 2020: The Isolation Edition . 9 July 2022 . Times of Malta.

External links

• 89.7 Bay official website