BarkBox explained

BarkBox, Inc.
Company Type:E-commerce, subscription service
Traded As:Public
Location:New York, New York, United States
Area Served:US and Canada
Ceo:Matt Meeker
Revenue:$365 million(2020)[1]
Num Employees:450

BarkBox is a monthly subscription service providing dog products, services, and experiences. BARK serves over 2 million dogs monthly through BarkBox and Super Chewer subscriptions and retail distribution.[2] [3] [4] [5] [6] [7]

On December 17, 2020, Barkbox, Inc. and Northern Star Acquisition Corp. (NYSE: STIC.U), a publicly traded special purpose acquisition company, announced that they had entered into a definitive merger agreement. As a result of the transaction, which values the Company at an enterprise value of approximately $1.6 billion, BARK will become a publicly listed company on the New York Stock Exchange under the new ticker symbol, "BARK".[8] [9]

History

The company was founded December 2011 by Carly Strife, Matt Meeker, and Henrik Werdelin.[2] [6] Prior to co-founding BarkBox, Meeker co-founded the social networking site Meetup.com.[2] [7] [10] Meeker currently serves as CEO.[11] Werdelin had founded Prehype.

In April 2013, the company raised $6.7 million in a venture funding.[6] [10] [12] The company surpassed the $25 million revenue run rate the same year.[12] BARK received an additional $15 Million in Series B funding led by Resolute.vc, along with RRE, BoxGroup, Lerer Ventures, Bertelsmann Digital Media Investments, Slow Ventures, Daher Capital, CAA, Vast Ventures, and City National Bank in 2014.[3] [4]

BARK launched BarkCam in early 2014, a photo sharing app which operates as an "Instagram for dogs" and their owners.[13]

BarkBox allows owners to personalize their dog's monthly subscription boxes based on their dog's needs. Each dog is unique and requires different toy options to match their style of play.[14]

Products and services

Notes and References

  1. Web site: BarkBox: Acquisition by Northern Star, $1.6B IPO. 17 December 2020.
  2. Web site: Are You Ready to Go From Founder to Top Dog . The Wall Street Journal. Sarah E. Needleman . 22 March 2013. 28 July 2014.
  3. Web site: Doggie-Focused Bark & Co (BarkBox) Raises $15 Million Series B . . Sarah Perez . 11 July 2014. 28 July 2014.
  4. Web site: Deals of the day: Mylan finds its tax inversion partner . . Dan Primack . 14 July 2014. 28 July 2014.
  5. Web site: Turning 'Likes' Into a Career. The New York Times. Sheila Marikar . 11 July 2014. 28 July 2014.
  6. Web site: BarkBox Founder Matt Meeker is Building A Community for Man's Best Friend. The Huffington Post. 28 July 2014. 28 July 2014.
  7. Web site: BarkBox Generates $1 Million Per Month, Wants To Become A $5 Billion Company in 5 Years. Business Insider. Alyson Shontell . 10 July 2013. 28 July 2014.
  8. News: WSJ News Exclusive | BarkBox to Go Public in $1.6 Billion Deal. Wall Street Journal. 17 December 2020. Scott. Charity L..
  9. Web site: Barkbox to go public through merger with SPAC Northern Star Acquisition, as ticker changes to 'BARK'.
  10. Web site: Top Dog: BarkBox's Mission to Reinvent the Pet Industry . Mashable. Lauren Drell. 20 August 2013. 28 July 2014.
  11. Web site: Co Founder and Executive Chairman Matt Meeker to Become CEO.
  12. Web site: Mock all you want: Barbox is laughing all the way to the bank. PandoDaily. Erin Griffith . Oct 25, 2013. Jul 28, 2014.
  13. Web site: BarkCam Helps the Pet-Obsessed Take Better Dog Portraits. Karissa Bell. Jul 16, 2014. Mashable. 28 July 2014.
  14. Web site: Super Chewer Versus Customizing Your BarkBox. BARK. en-US. 2019-03-06.
  15. Web site: Is BarkBox Worth It? Coupons included.. 2018-12-20. Dog Endorsed. en-US. 2019-06-04.
  16. News: King . Rachel . Exclusive: The Makers of BarkBox Are Moving Into an Often Overlooked Space in Pet Wellness . Fortune . en.
  17. News: Alcantra . Ann-Marie . Bark Expands Into Health With a Dog Dental Care Solution . Adweek.
  18. News: Bender . Kelli . Brushing Your Dog's Teeth Just Got Easier Thanks to This Tooth Brush That's Also a Treat . People.
  19. News: Gerard . Emily . Hate brushing your dog's teeth? This dental kit will make it a breeze . Today.
  20. News: Steele . Lauren . Spending more time with your dog? These 12 ingenious toys and accessories will make both your lives happier . . 29 April 2020.
  21. News: Clendaniel . Morgan . World Changing Ideas Awards 2020: Consumer Products Finalists and Honorable Mentions . Fast Company . 28 April 2020.
  22. News: BARK Bright Dental: Special Mention on The 100 Best Inventions of 2019 . Time.
  23. News: Crump . Tiana . A Memory Foam Dog Bed With 10,000+ Raves & 4 More Pup-Approved Picks On Amazon . Bustle . en.
  24. News: Rose . Megan . Your Dog Has Been Dreaming of These Beds ... . Best Products . 29 December 2019.
  25. Web site: Bark starts dog-food delivery service.
  26. Web site: Calming Donut Dog Bed.
  27. Web site: BarkBox Adds Media-Maven and 'Dog Parent' Cathie Black TO Its Board. Business Insider . Jillian D'Onfro . Oct 2013. Jul 28, 2014.
  28. Sick of the People on Dating Apps? Now There's a Tinder for Dogs . Time . Laura Stampler . 20 May 2014. 29 July 2014.
  29. Web site: There's Finally a Tinder for Adoptable Dogs. Jezebel. Kelly Faircloth. May 27, 2014 . Aug 6, 2014.
  30. Web site: Tinder for dogs? BarkBuddy app matches pet lovers with local rescues . Today . Amy Eley . May 29, 2014 . Aug 6, 2014.
  31. News: Backman . Melvin . There's a new $6,000-a-flight airline for dogs and of course it's called Bark Air . Quartz . en.

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