Barista Coffee (Taiwan) Explained

Barista Coffee
Native Name:西雅圖極品咖啡
Native Name Lang:zh-tw
Type:Joint-stock company
Industry:Coffee shop
Founded:March 1997
Hq Location City:Taipei
Hq Location Country:Taiwan
Num Locations:15
Num Locations Year:2024
Area Served:Taiwan

Barista Coffee is a Taiwanese coffeehouse chain. Founded in March 1997, Barista Coffee is the first Taiwanese chain coffee shops that is characterised by deep roasted coffee beans.

Controversy

In 2019, Barista Coffee was accused of mixing low-priced coffee beans with high-priced Arabica coffee beans. Thirteen products were labelled as 100% Arabica.[1] The Shilin District Court concluded the case, finding that the general manager, Liu Zengxiang, and factory manager, Li, had violated the "false labelling of products" provision under the Food Safety and Sanitation Act.[2] Liu was sentenced to six months in prison and Li to four months, both with two years probation. Additionally, they were fined a total of NT$3.3 million and the illegal profits of NT$18.29 million were confiscated.[3] He, the roasting team leader, was acquitted as he was not involved in the marketing strategy or labelling decisions.[4]

See also

Notes and References

  1. News: 西雅圖咖啡13項產品混攙低價豆 判決結果出爐. 2022-08-24. 2024-06-04. Liberty Times. zh-tw.
  2. News: 西雅圖咖啡「混低價豆」獲利千萬!創辦人判6月...要做勞動120hrs. 黃宥寧. 2022-08-24. 2024-06-04. ETtoday. zh-tw.
  3. News: 西雅圖咖啡涉攙偽 總經理繳千萬犯罪所得. 林長順. 2022-08-24. 2019-11-26. Central News Agency (Taiwan). zh-tw.
  4. News: 西雅圖咖啡混豆 總座緩刑 沒收1829萬. 李文正. 2022-08-24. 2024-06-04. China Times. zh-tw.