Bareezé Explained

Bareezé
Founders:	Seema Aziz Hamid Zaman
Location:	Lahore, Pakistan
Industry:	Fashion high-end retailer
Locations:	450 (2016)
Num Employees:	5000 (2010)
Parent:	Sefam (Pvt.) Ltd

Bareezé is a Pakistani high-end fashion retailer which is based in Lahore, Pakistan.^[1]

It has its operations in Malaysia, United Arab Emirates, and the United Kingdom. It was founded by Pakistani fashion designer and philanthropist Seema Aziz.^[2]

History

Founded in 1985 in Lahore by Hamid Zaman and Seema Aziz.^[3] ^[1] Its parent company is Sefam (Pvt.) Ltd.

Brands

Chinyere^[4]
Kayseria
Leisure Club
Minnie Minors (for children)
Super Squad
Rang Ja
Bareeze Man^[5] ^[6]
Working Woman
Shahnameh
Bareeze Home Expressions^[5] ^[6]
Mom 2 B (closed)
Urban Culture (closed)
Minitoes (New Born)
The Fabric Store (TFS)

Network

Bareezé has 90 shops in Pakistan and four other countries: India, Malaysia, United Arab Emirates and United Kingdom. It also has a network of franchises. The company has nearly 5000 employees.^[1]

Council of Business Leaders

Bareezé co-founder Seema Aziz became a member of the Council of Business Leaders formed by the Prime Minister of Pakistan, Imran Khan in October 2018.^[7]

Notes and References

https://www.forbes.com/2010/11/23/seema-aziz-barezee-care-pakistan-forbes-woman-entrepreneurs-education.html Fashioning A New Future For Pakistan
Web site: Why Pakistan's most successful businesswoman should be celebrated. Isabel Sunnucks. 16 January 2016. The Spectator. 15 March 2022.
Sefam (Private) Limited: A Credit Evaluation. Atifa Arif. Dar. Asad. Alam. 6 September 2020. Asian Journal of Management Cases. 17. 2. 220–240. CrossRef. 10.1177/0972820120914515.
https://www.dawn.com/news/602625 Twirling, swirling on the ramp
https://tribune.com.pk/story/696377/be-a-man-with-bareeze Be a man with Bareeze
News: Bareeze: Steering the mothership. Momina Sibtain. The Express Tribune. 7 October 2013. 15 March 2022.
https://www.dawn.com/news/1436920 PM forms Council of Business Leaders