Baojun Explained

Baojun (宝骏)
Currentowner:SAIC-GM-Wuling
Country:China
Markets:China

Baojun ([1]) is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.

History

The Baojun marque was established in 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.[3]

The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010.[4] Sales started in late 2011 through a dedicated dealer network.[5]

The joint venture also offers a localized version of the Daewoo Matiz / Chevrolet Spark, known as the Baojun Lechi. In 2014, a third model (the Baojun 610) was announced at Auto China.[6] At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV. And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.[7]

In its early years, sales of Baojun models have grown dramatically, reaching 688,390 units in 2016,[8] [9] and 996,629 in 2017.[10]

The electrically powered Baojun E100, which is only 2.49 meters long, was initially only available in Guangxi from August 2017. Since June 2018, it has been available throughout China with an increased range.[11]

The Van Baojun 360 went on sale in May 2018.[12]

Since June 2018, Baojun has been offering the 530, a 4.66 meter long SUV.[13]

Since September 2018, the Baojun E200, an electrically powered microcar, has been sold in China.[14]

The Baojun RS-5, the brand's fourth SUV, was presented at the Guangzhou Auto Show in November 2018.[15]

In June 2019, the Baojun RC-6 based on the RS-5 was introduced.[16]

In September 2019, the Van Baojun RM-5 was introduced.[17]

Baojun presented the RS-3 SUV at the end of October 2019.[18]

In 2020, the E300[19] microcar, the RS-7[20] van and the RC-5 sedan were introduced.[21]

In July 2021, the microcar KiWi EV based on the E300 Plus was introduced.[22]

Products

Current products

Former products

See also

External links

Notes and References

  1. Web site: GM Launches China-Only Baojun Brand . News Corporation . foxnews.com . 9 August 2011 . 27 April 2016 . https://web.archive.org/web/20160424095128/http://www.foxnews.com/leisure/2011/08/09/gm-launches-china-only-baojun-brand/ . 24 April 2016 . dead .
  2. Web site: GM launches new low-cost brand in China and it's a 'treasured horse' . Ramsey, Jonathon . July 19, 2010 . Autoblog . December 1, 2010.
  3. Web site: GM ups capacity in no-frills China car market . Thomson Reuters . reuters.com . Nov 18, 2012 . November 23, 2012 . Shirouzu, Norihiko.
  4. Web site: November 22, 2010. First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling. December 1, 2010. GM Media.
  5. http://wot.motortrend.com/gm-launches-new-baojun-auto-brand-in-china-105319.html Motor Trend 9 August 2011
  6. Web site: 20 April 2014. General Motors Announces Investment Plans and Vision for China Operations. 18 July 2015. media.gm.com. General Motors.
  7. Web site: 30 July 2014. SAIC-GM-Wuling Launches Baojun 730 Family Vehicle. 17 July 2015. Media GM.
  8. https://www.forbes.com/sites/joannmuller/2015/07/29/meet-gms-secret-weapon-in-china-baojun/#5ca26eaa39ae Meet GM's Secret Weapon In China: Baojun
  9. https://www.fool.com/investing/2017/01/06/why-general-motors-continues-to-post-record-sales.aspx Why General Motors Continues to Post Record Sales Results in China
  10. http://www.autonewschina.com/en/article.asp?id=17063 GM sales rise 4.4%, top 4 million in 2017 as Cadillac, Baojun shine
  11. Web site: SAIC-GM-Wuling Launches New Baojun E100 Electric Vehicle. Media.gm.com. 2018-12-31. 2018-06-13. en.
  12. Web site: SAIC-GM-Wuling Launches Baojun 360. Media.gm.com. 2018-12-31. 2018-05-10. en.
  13. https://carnewschina.com/2018/02/01/new-baojun-530-suv-china-2/ This Is The New Baojun 530 SUV For China
  14. Web site: The Baojun E200 Is A Crazy EV From China. carnewschina.com. 2018-08-24. Tycho de Feijter. 2018-08-24. en.
  15. Web site: Baojun reveals its fourth SUV: RS-5. Autocarpro.in. 2018-11-17. 2018-11-15. en.
  16. Web site: Číňané překvapují, levná značka Baojun boduje povedeným designem. Autoroad.cz. 2019-06-19. 2019-06-19.
  17. Web site: 2020 Baojun RM-5 Debuts Next-Gen MPV. gmauthority.com. 2019-11-07. Deivis Centeno. 2019-07-22.
  18. Web site: Forget The Trailblazer, We Want This SUV From Chevy. carbuzz.com. 2019-11-07. Noah Joseph. 2019-10-30. en.
  19. Web site: Baojun Debuts All-New E300 in Guangxi. Media.gm.com. 2020-04-12. 2020-01-17. en.
  20. Web site: Brand-New Baojun RS-7 Crossover Leaked In China. gmauthority.com. 2020-02-13. Deivis Centeno. 2019-11-26.
  21. Web site: El Baojun RC-5 será el próximo 'sedán coupé' de GM para China. elcarrocolombiano.com. 2020-03-14. Jessica Paola Vera García. 2020-03-12. es.
  22. Web site: GM's All-New Baojun KiWi EV Driving Range Announced. GM Authority. 2021-08-12. Deivis Centeno. 2021-07-14.

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