| Bali | |
| Type: | Subsidiary |
| Foundation: | 1927 |
| Location: | Winston-Salem, North Carolina, United States |
| Key People: | Sara Stein |
| Industry: | apparel |
| Products: | bras, panties, sleepwear, hosiery |
| Parent: | HanesBrands Inc. |
| Homepage: | BaliBras.com |
Bali is a lingerie company operating in the United States of America.
Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969.[1] Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985.[2]
In 2006 Sara Lee spun off its apparel company into HanesBrands Inc.[3] HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Maidenform, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo. Bali launched the "Live Beautifully" campaign in 2007 that featured notable photographer and director Peter Lindbergh. This campaign was created by KraftWorks NYC,[4] their primary advertising agency since 2005.