Bagong Pilipinas (campaign) explained

Bagong Pilipinas is the campaign rally of the presidency and administration of Bongbong Marcos, which focuses on an all-inclusive plan for economic and social transformation. After the issuance of Executive Order No. 14 (s. 2023) and the classification of the Pambansang Pabahay Para sa Pilipino as a national program, Memorandum Circular No. 24 was signed, establishing the Bagong Pilipinas as the administration's brand of governance and leadership.[1] The name is derived from a campaign jingle used during Marcos's 2022 presidential campaign.[2]

Principles

Rev. Fr. Ranhilio Callangan Aquino, who defines Bagong Pilipinas as the "transformation of the idea of being a Filipino," outlined the key concepts of this governance campaign:[3] [4]

The Bagong Pilipinas concept of government is envisioned not to allow the preservation of the privileged, but inclusivity in fact and in deed. That is, an enabling government that reaches out to the people, dismantling structural disablers by enlisting the active involvement of citizens and private groups.

Launch

Bagong Pilipinas was officially launched with a kick-off rally on January 28, 2024, at the Quirino Grandstand in Manila, the capital of the Philippines. It was attended by about 400,000 supporters with the participation of Vice President Sara Duterte, other key Malacañang officials, and Manila Mayor Honey Lacuna.[5] [6] The rally was streamed online to engage a wider audience beyond Manila.[7]

Preparation

The Metropolitan Manila Development Authority (MMDA) was in charge of traffic management. Several illegally parked vehicles on Mel Lopez Boulevard (R-10) in Tondo were towed in preparation for the rally.[8] Traffic was re-routed around Rizal Park, and around 914 MMDA personnel were deployed to assist motorists and manage traffic.[9]

National government programs

Kick-off rally

Several government services were made available for free to the public during the event such as registration for national IDs, civil registration services, PRC exam applications, police clearance for first-time job-seekers, drug tests, neuropsychiatric tests, notary and gun safety seminars, licenses to possess firearms, housing loan applications, etc.[15]

Required attendance

About two weeks before the rally, the Office of the President released Memorandum Circular No. 42, "directing" all national government agencies to "attend, participate, and provide full support to the 'Bagong Pilipinas' official campaign kickoff rally". Each line agency was ordered to send at least 1,000 participants, and several agencies also said compensatory time-offs and/or various benefits would be given to their employees who attend.[16]

During the rally, an interview by the Philippine Daily Inquirer of an attending local official from Laguna cited the January 19 memorandum of Department of the Interior and Local Government (DILG) Secretary Benhur Abalos "strongly encouraging" local government units in the National Capital Region, Cavite, Laguna, Rizal, Bulacan, Pampanga, Angeles City, and Olongapo to attend the kick-off rally. The Inquirer also overheard some attendees saying "Filipino; Pilipino: Wala namang ayuda" ("There's no handout").[17]

Criticism

Senator Risa Hontiveros criticized the rally as a front for the People's Initiative (PI) signature drive to amend the Constitution.[18] The rally was also called by progressive groups a "waste of people's resources" and "an expensive PR blitz to cover up the crisis the country is facing".[19] A few hours after the Bagong Pilipinas rally, a prayer rally was held in Davao City, attended by former president Rodrigo Duterte, Vice President Sara Duterte, and Senator Imee Marcos, denouncing ongoing PI efforts.[20]

Bagong Alyansang Makabayan criticized the government for allocating nearly for the kick-off rally "like there’s no crisis." According to bidding documents, of the budget went to technical equipment rentals, while the remaining went to tokens and collateral.[21] An additional was also initially allocated by the Presidential Communications Office for entertainment services, but the bidding didn't push through.[22]

“Bagong Pilipinas” hymn, pledge and slogan

Bagong Pilipinas Hymn
Type:Government hymn
Country: Philippines Government of the Republic of the Philippines
Author:Florante
Lyrics Date:2023
Composer:Jedi Cris Celeste
Music Date:2023
Adopted:2024

On June 4, 2024, Executive Secretary Lucas Bersamin signed Memorandum Circular No. 52, which directed government agencies and schools to include the singing of the “Bagong Pilipinas” hymn and the recitation of the “Panata sa Bagong Pilipinas” pledge in weekly flag ceremonies, as required by Section 18 of Republic Act No. 8491.[23] The “Bagong Pilipinas” hymn, which begins with the words Panahon na ng pagbabago (“It is time for change”), is a patriotic and nationalistic anthem, bearing a resemblance to the Bagong Pagsilang from the administration of former President Ferdinand Marcos Sr. The circular further directed the Presidential Communications Group to implement the circular.

Earlier, in July 2023, Marcos Jr. also ordered government agencies to include the “Bagong Pilipinas” slogan in their programs and projects.[24]

The Filipino; Pilipino: Bagong Pilipinas hymn and pledge received criticism from several teachers groups and the advocacy group Campaign Against the Return of the Marcoses and Martial Law (CARMMA); they groups noted the hymn and pledge were reminiscent of the Filipino; Pilipino: Bagong Lipunan hymn of the Martial law era of Bongbong Marcos' father and that more time would be consumed with the additional ceremonies.[25] [26] The Concerned Artists of the Philippines and ACT Teachers partylist described the hymn and pledge as an "old tune" and a "gimmick" of the government to whitewash its failures.[27]

See also

External links

Notes and References

  1. Web site: Memorandum Circular No. 24, s. 2023 . . July 17, 2023 . January 26, 2024 .
  2. News: More rebranding: Marcos unveils ‘Bagong Pilipinas’. Julie M.. Aurelio. Nestor. Corrales. July 16, 2023. March 8, 2024. INQUIRER.net.
  3. Web site: Aquino . Ranhilio Callangan . Bagong Pilipinas — what is it? . The Manila Times . 21 May 2024.
  4. Aquino, Ranhilio Callangan. Bagong Pilipinas Lecture Series. National Information Summit. 23 November 2023.
  5. Web site: Bagong Pilipinas kick-off rally draws 400K supporters. Diann. Calusin. Manila Bulletin. January 28, 2024 .
  6. Web site: Filipinos urged to join 'Bagong Pilipinas' rally on Jan. 28 . . January 23, 2024 . January 26, 2024 .
  7. Web site: Filipinos to ignite hope at 'Bagong Pilipinas' rally . . Paunan . Jerome Carlo . January 24, 2024 . January 27, 2024 .
  8. Web site: MMDA tows illegally parked vehicles in Tondo for Bagong Pilipinas rally . Canlas . Richielyn . Manila Bulletin . January 25, 2024 . January 26, 2024 .
  9. Web site: MMDA bares traffic routes ahead of Bagong Pilipinas rally on Jan.28 . GMA News Online . January 24, 2024 . January 26, 2024 .
  10. News: Gregorio . Xave . Goodbye 'Build, Build, Build'; P1.196-T sought for PBBM's 'Build, Better, More' infrastructure program . December 30, 2022 . . December 29, 2022 . https://web.archive.org/web/20221229083743/https://www.philstar.com/headlines/2022/12/29/2234071/marcos-formalizes-dutertes-spoken-order-suspend-e-sabong . December 29, 2022.
  11. News: Marcos admin bares P9-T flagship infra projects; 45 to funded by PPPs . March 10, 2023 . PhilStar Global . March 9, 2023 .
  12. News: NEDA Board OKs ₱9-T infra projects . https://web.archive.org/web/20230310031332/https://www.cnnphilippines.com/business/2023/3/9/neda-board-oks-infra-projects-marcos-admin.html?fb&fbclid=IwAR2SjQiewXp-S2k6Va92X8eQDM6lsdA0pU-U0PE58igS04pcX7E2HjeqAis . dead . March 10, 2023 . March 10, 2023 . . March 9, 2023 .
  13. Web site: Cantos . Joy . Benepisyo ng Bagong Pilipinas ramdam na ng publiko . Philippine Star . 21 May 2024.
  14. Web site: Abangan . Jeanevive . “Biggest” and “Grandest” Bagong Pilipinas Serbisyo Fair to be held in DavNor . Philippine Information Agency . 21 May 2024.
  15. News: Marcos to Pinoys: Avail of services at Bagong Pilipinas event . January 28, 2024 . PhilStar Global . January 28, 2024 .
  16. News: de Leon . Dwight . Malacañang asked some gov't agencies to send 1,000 delegates each to 'Bagong Pilipinas' rally . 22 February 2024 . . 31 January 2024 . https://web.archive.org/web/20240131015925/https://www.rappler.com/newsbreak/inside-track/malacanang-asked-government-agencies-send-delegates-bagong-pilipinas-rally/ . 31 January 2024.
  17. News: Cabalza . Dexter . Gascon . Melvin . Loreto . Russel P. . ‘Bagong Pilipinas’ rally turns into pep talk to government workers . 22 February 2024 . . 28 January 2024 . https://web.archive.org/web/20240128221933/https://newsinfo.inquirer.net/1895626/bagong-pilipinas-rally-turns-into-pep-talk-to-government-workers . January 28, 2024.
  18. News: Abarca . Charie . ‘Bagong Pilipinas’ rally a front for Cha-cha signature drive – Hontiveros . 22 February 2024 . . 29 January 2024 . https://archive.today/20240222142851/https://newsinfo.inquirer.net/1896104/bagong-pilipinas-rally-a-front-for-cha-cha-signature-drive-hontiveros . 22 February 2024 . en.
  19. News: Legaspi . Zeus . Groups question government’s holding of Bagong Pilipinas rally . 22 February 2024 . . 28 January 2024 . https://web.archive.org/web/20240128132039/https://newsinfo.inquirer.net/1895539/groups-question-governments-holding-of-bagong-pilipinas-rally . 28 January 2024 . en.
  20. News: Casucian . Jiselle Anne C. . VP Sara, ex-Pres. Duterte denounce Cha-cha in Davao prayer rally . 22 February 2024 . . 28 January 2024 . https://web.archive.org/web/20240129013336/https://www.gmanetwork.com/news/topstories/nation/895663/vp-sara-former-president-duterte-attend-davao-prayer-rally-to-denounce-cha-cha/story/ . 29 January 2024 . en.
  21. News: House passes resolution supporting ‘Bagong Pilipinas’. January 31, 2024 . Delon. Porcalla. March 4, 2024. The Philippine Star.
  22. News: To promise a ‘Bagong Pilipinas,’ Marcos held a concert that cost at least P16 million. Dwight. de Leon. Rappler. January 30, 2024. March 4, 2024.
  23. MC. 52. Prescribing the Recital of Bagong Pilipinas Hymn and Pledge During Flag Ceremonies. June 4, 2024. June 9, 2024. Presidential Communications Office.
  24. News: Cabico . Gaea Katreena. Gov't agencies told to include 'Bagong Pilipinas' hymn, pledge in flag ceremonies. June 9, 2024 . The Philippine Star. June 9, 2024.
  25. News: Reyes . Dempsey . ‘Bagong Pilipinas’ oaths outside flag law—critics . 11 July 2024 . . 11 June 2024 . https://web.archive.org/web/20240611021658/https://newsinfo.inquirer.net/1950250/bagong-pilipinas-oaths-outside-flag-law-critics . 11 June 2024 . en.
  26. News: Dacleson . Rodolfo II . Group slams Marcos’ order of mandatory singing ‘Bagong Pilipinas’ hymn . 11 July 2024 . . June 10, 2024.
  27. News: Villanueva . Raymund . ‘Bagong Pilipinas’ hymn an old tune, bad song, gimmickry—artists, teachers . 11 July 2024 . . 10 June 2024 . https://web.archive.org/web/20240610055227/https://www.bulatlat.com/2024/06/10/bagong-pilipinas-hymn-an-old-tune-bad-song-gimmickry-artists-teachers/ . 10 June 2024.

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