The bad boy is a cultural archetype that is variously defined and often used synonymously with the historic terms rake or cad: a male who behaves badly, especially within societal norms.
The stereotypical "bad guy" was described by Kristina Grish in her book Addickted as "the irresistible rogue who has the dizzying ability to drive women wild" with a "laissez-faire attitude about life and love".[1]
An article in The Independent compared the term "bad boys" with men who had a particular combination of personality traits, sometimes referred to as the "dark triad", and reported that a study found that such men were likely to have a greater number of sexual affairs.[2]