In Technicolor Explained

In Technicolor
Type:studio
Artist:Jesse McCartney
Cover:Jesse McCartney's 4th album, In Technicolor, album cover.png
Border:yes
Recorded:2013–2014
Length:35:52
Prev Title:Departure
Prev Year:2008
Next Title:New Stage
Next Year:2021

In Technicolor is the fourth studio album by American recording artist Jesse McCartney. This album marks his return to music after the shelved effort of Have It All. Before the release of this album, McCartney released an extended play, In Technicolor (Part 1), which contained several songs from the album, as a teaser of what fans could expect from his upcoming album.

Background

In 2010, McCartney announced he was planning to release his fourth studio album titled Have It All.[1] The first single from the album, "Shake" was released on September 21, 2010. Have It All was then slated for a January 2011 release. McCartney had prepared over 50 songs for the album, ultimately choosing 11 to make the final cut with producers like Sean Garrett, Kevin Rudolf, Ammo, J Cash, and rapper Tyga.[2] [3] The sound of Have It All was aimed at being more mature than his previous 2008 album Departure.[4] However, Have It All was never released. In April 2011, McCartney stated on his Twitter account that the album wouldn't be released until they heard about the outcome of Locke & Key, a television series that he had a lead role in.[5] The following year, McCartney revealed in an interview that Have It All was delayed because of some acting jobs he couldn't turn down as well as many other reasons.[6] McCartney's mother announced that the president of Hollywood Records had retired which delayed the release of the album.[7] In the March 2013 issue of Glamholic magazine, McCartney stated that he was currently writing and producing his fourth studio album and that there would be "lots of new material."[8] On August 13, 2013 a single was released, "Back Together" through McCartney's own new record label, Eight0Eight Records. He chose to leave Hollywood Records because "it made more sense" in this point of his career to release his music on his own.[9] [10] A four-song EP was released on December 10, 2013 titled In Technicolor (Part I).[11] McCartney chose to release an EP before the album to give his fans his new music and to allow time to still finish up his full-length album.[12] In June 2014, Jesse McCartney officially announced the title of his fourth studio album as In Technicolor and set the release date of July 22.[13]

Release and promotion

In Technicolor became available for pre-order through iTunes and Amazon on June 11, 2014.[14] Four days before the album's release, a ballad titled "The Other Guy" was released to MTV exclusively to promote the album.[15] On July 21, 2014 McCartney performed his single "Superbad" on The Today Show.[16] McCartney will embark on a headlining North American concert tour called the In Technicolor Tour. The tour will begin on July 25, 2014 in Charlotte, N.C. and will end on September 4 in Anaheim, CA.[17] In Technicolor was released on July 22, 2014 through Eight0Eight Records.[18] Upon release, In Technicolor reached the top 20 albums on iTunes Top Albums chart.[19]

Critical reception

Upon release, In Technicolor received mostly positive reviews. USA Today gave the album three out of four stars stating that "McCartney flaunts his love of pop-soul without apology" which results in "an easy, breezy collection that some more presumptuous former tween idols would do well to study" and labeled "Tie the Knot" and "All About Us" as the standout tracks.[20] Jason Scott from Pop Dust rated the album 4/5. He wrote that McCartney's "smooth and jazz-fused vocals" helped move him "from a simple heartthrob to legitimate musician" and compared the style of the album to those of Bruno Mars and Justin Timberlake.[21]

Allmusic.com gave the album an 80 out of 100, stating "McCartney focuses on tight little pop songs, emphasizing hooks and feel over dance" and compared the album to Justin Timberlake's 2013 release The 20/20 Experience, and Michael Jackson pop style.[22]

Commercial performance

In Technicolor debuted at No. 35 on the Billboard 200 and No. 7 on the Independent Albums chart, selling 7,846 copies in its first week.[23]

Personnel

Charts

Chart (2014)! scope="col"
Peak
position
US Billboard 200[24] 35
US Billboard Independent Albums[25] 7

Notes and References

  1. Web site: Vena. Jocelyn. Jesse McCartney Announces New Single. MTV. August 17, 2010. July 18, 2014. July 25, 2014. https://web.archive.org/web/20140725192548/http://www.mtv.com/news/1645865/jesse-mccartney-announces-new-single/. dead.
  2. Lipshutz. Jason. Jesse McCartney Letting Shoppers 'Have It All' After Holidays. Billboard. November 30, 2010. July 18, 2014. September 20, 2013. https://web.archive.org/web/20130920155116/http://www.billboard.com/articles/news/950065/jesse-mccartney-letting-shoppers-have-it-all-after-holidays. live.
  3. Lipshutz. Jason. Jesse McCartney Will Let Fans 'Have It All' in January 2011. Billboard. October 18, 2010. July 18, 2014. October 7, 2014. https://web.archive.org/web/20141007021510/http://www.billboard.com/articles/news/953534/jesse-mccartney-will-let-fans-have-it-all-in-january-2011. live.
  4. Web site: Jocelyn. Vena. Jesse McCartney Says 'Shake' Is 'Good Ear Candy'. MTV. October 20, 2010. July 18, 2014. July 25, 2014. https://web.archive.org/web/20140725185159/http://www.mtv.com/news/1650442/jesse-mccartney-says-shake-is-good-ear-candy/. dead.
  5. Web site: McCartney. Jesse. The Release of Have It All has been put on hold until we hear about the outcome of L&K.... Twitter. April 7, 2011. July 18, 2014. August 17, 2014. https://web.archive.org/web/20140817063633/https://twitter.com/JesseMcCartney/status/56062811733889024. live.
  6. Web site: Glamoholic magazine - page 33. Glamoholic. February 2012. 2014-07-18. 2015-09-24. https://web.archive.org/web/20150924022405/http://www.glamoholic.com/8/33.html. live.
  7. Web site: McCartney. Ginger. the Pres. of Jesse's label retired and other new peeps are being hired.... Twitter. May 6, 2012. July 18, 2014. January 7, 2014. https://web.archive.org/web/20140107231351/https://twitter.com/GingerMacMgmt/status/199273912968822785. live.
  8. Web site: Glamoholic magazine - page 41. Glamoholic. March 2013. 2014-07-18. 2013-06-29. https://web.archive.org/web/20130629104203/http://www.glamoholic.com/17/41.html. live.
  9. Lipshutz. Jason. Jesse McCartney Returns With 'In Technicolor Part 1' EP: Exclusive. Billboard. November 18, 2013. July 18, 2014. February 22, 2014. https://web.archive.org/web/20140222104029/http://www.billboard.com/articles/columns/pop-shop/5793244/jesse-mccartney-returns-with-in-technicolor-part-1-ep-exclusive. live.
  10. Web site: Lansky. Sam. Jesse McCartney Comes Back Swinging With Excellent New Single "Back Together". Idolator. August 14, 2013. July 18, 2014. July 26, 2014. https://archive.today/20140726172148/http://www.idolator.com/7477742/jesse-mccartney-back-together. live.
  11. Web site: In Technicolor (Part I): Jesse McCartney. Amazon. December 10, 2013. September 1, 2017. December 18, 2014. https://web.archive.org/web/20141218110304/http://www.amazon.com/In-Technicolor-Part-Jesse-McCartney/dp/B00H8KIV6U. live.
  12. Web site: Wass. Mike. 7 Questions With Jesse McCartney: New Single "Back Together", EP Details & Giving Away "Bleeding Love". Idolator. September 20, 2013. July 18, 2014. July 26, 2014. https://archive.today/20140726172144/http://www.idolator.com/7485368/jesse-mccartney-interview-back-together-bleeding-love. live.
  13. Web site: Blake. Emily. Jesse McCartney Announces In Technicolor Release Date: See The Retro Cover Art. MTV. June 9, 2014. June 30, 2014. June 14, 2014. https://web.archive.org/web/20140614154220/http://www.mtv.com/news/1841062/jesse-mccartney-technicolor-cover-art/. dead.
  14. Web site: Jesse McCartney To Release New Album 'In Technicolor' On July 22. In Grooves. June 11, 2014. dead. https://web.archive.org/web/20140726195407/http://www.ingrooves.com/jesse-mccartney-to-release-new-album-in-technicolor-on-july-22/. July 26, 2014.
  15. Web site: Garibaldi. Christina. Song Premiere: Jesse McCartney Is Tired Of Being 'The Other Guy' On New Ballad. MTV. July 18, 2014. July 18, 2014. July 25, 2014. https://web.archive.org/web/20140725185208/http://www.mtv.com/news/1871735/song-premiere-jesse-mccartney-the-other-guy/. dead.
  16. Web site: Scott. Jason. Jesse McCartney Brings His 'Super Bad' To The Today Show. Pop Dust. July 21, 2014. July 23, 2014. August 11, 2014. https://web.archive.org/web/20140811062951/http://popdust.com/2014/07/21/jesse-mccartney-super-bad-the-today-show-performance-video/. live.
  17. Web site: Cerecedes. Andrew. Jesse McCartney Goes Retro and Gets Emotional on New Album. Liberty Voice. July 19, 2014. July 23, 2014. July 23, 2014. https://web.archive.org/web/20140723083725/http://guardianlv.com/2014/07/jesse-mccartney-goes-retro-and-gets-emotional-on-new-album/. live.
  18. Web site: In Technicolor: Jesse McCartney. Amazon. 2017-09-01. 2016-03-07. https://web.archive.org/web/20160307113455/http://www.amazon.com/In-Technicolor-Jesse-McCartney/dp/B00KX0IE4Q. live.
  19. Web site: Top 50 Albums. Flickr. 2014-07-25. 2014-08-08. https://web.archive.org/web/20140808134622/https://www.flickr.com/photos/124162209@N04/14741769072/. live.
  20. Web site: Gardner. Elysa. Notable albums: Jesse McCartney, La Roux, Common. USA Today. July 22, 2014. September 1, 2017. November 10, 2019. https://web.archive.org/web/20191110052108/https://www.usatoday.com/story/life/music/reviews/2014/07/21/album-reviews-common-jesse-mccartney/12966469/. live.
  21. Web site: Scott. Jason. Jesse McCartney, 'In Technicolor': Album Review. Pop Dust. July 18, 2014. July 23, 2014. August 11, 2014. https://web.archive.org/web/20140811054429/http://popdust.com/2014/07/18/jesse-mccartney-technicolor-album-review/. live.
  22. Web site: Erlewine . Stephen . In Technicolor Review . Allmusic.com . 17 April 2024.
  23. Web site: O'Keeffe. Kevin. Jesse McCartney's Great New Album Flopped, and That's an Unsurprising Shame. Wire. July 30, 2014. August 5, 2014. August 4, 2014. https://web.archive.org/web/20140804102535/http://www.thewire.com/entertainment/2014/07/jesse-mccartneys-great-new-album-flopped-and-thats-an-unsurprising-shame/375322/. live.
  24. Top 200 Albums - Billboard. Billboard. 2014-08-01. 2013-09-30. https://web.archive.org/web/20130930020832/http://www.billboard.com/charts/billboard-200?page=1. live.
  25. Independent Albums. Billboard. 2015-08-08. 2015-07-14. https://web.archive.org/web/20150714053431/http://www.billboard.com/charts/independent-albums/2014-08-09. live.

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