Babyshop Explained

Babyshop
Founded:1973
Founder:Mukesh Jagtiani
Hq Location:Dubai
Area Served:Saudi Arabia, UAE, Oman, Bahrain, Kuwait, Qatar, Egypt, Lebanon, Iraq, Kenya, Tanzania, Indonesia and Malaysia
Industry:Children's retail
Parent:Landmark Group, Dubai

Babyshop is a children's retail store and the first company under Landmark Group.[1] The company serves 19 countries with over 235 stores,[2] and has over 4.8 million customers.[1] The store focuses on children's products for ages 0 to 16[3] [4] [5] and sells major brands including Barbie, Disney, Philips AVENT, Fisher-Price, Chicco, Juniors, Giggles, Graco, Lego, Joie, Hauck, and Ferrari.[6] Over and above its physical stores, Babyshop also retails around 20,000 products online[7] through its E-commerce website and Mobile Application on IOS and Android, which was launched on 24 November 2016.[8]

History

In 1973, Babyshop was founded by Mukesh Jagtiani[9] in Bahrain.[4] [6] In 1990, Babyshop expanded to the UAE with its first store in Sharjah.[10] In 2005, the company increased its focus on child safety and began raising awareness.[11] [12] In cooperation with the Roads and Transport Authority, Babyshop began adding child seats to taxis in Dubai for the "Child Safety First" campaign of 2011. The three-month campaign focused on raising awareness of child safety during daily travel.[13] In 2012, Babyshop backed a survey conducted by AC Nielsen regarding parental concerns of child safety, which resulted in roadshows to educate people on child safety.[3] [11]

Babyshop released a book, "Mom's Little Secret," in 2015 to advise expecting mothers and give tips through toddlerhood. The book featured 27 contributors and more than 40 articles.[14] [15] [16]

Notes and References

  1. Web site: Babyshop To Open 15 New UAE Outlets By 2016. 18 February 2014. Aarti Nagraj. Gulf Business. 11 August 2015.
  2. Web site: Babyshop on track for 300 stores in new countries . 13 February 2016 . Khaleej Times . 22 February 2016.
  3. Web site: Babyshop Opens Doors to 43rd UAE Outlet at Arabian Center in Mirdiff Dubai. 2 November 2014. Zawya. 29 July 2015.
  4. Web site: Babyshop bucking recession. Muzaffar Rizvi. 2 October 2011. Khaleej Times. 11 August 2015.
  5. Web site: Babyshop announces five year investment pipeline of AED250 Million per year. 26 September 2011. Albawaba. 11 August 2015.
  6. Web site: Babyshop unveils store in Jordan. 19 May 2014. Gulf News. 11 August 2015.
  7. Web site: Babyshop eyes more promotions to maintain purchases volume . 16 October 2015 . Gulf News . 13 January 2015.
  8. News: Dubai's Landmark Group launches seven new e-commerce sites for its brands - Gulf Business. 2016-11-28. Gulf Business. en-US. 2017-01-02.
  9. Web site: Richest Indian in Gulf started out in Bahrain. Mandeep Singh. 16 August 2010. Gulf Daily News. 11 August 2015.
  10. Web site: Babyshop CEO is a true entrepreneur at heart. Vasanti Sundaram. 5 August 2011. Gulf News. 11 August 2015.
  11. Web site: Binge UAE 'Child clothes and products'. live. 22 March 2021. https://web.archive.org/web/20171204142933/https://binge.ae/ . 4 December 2017 .
  12. Babyshop unveils Dh1b investment strategy. 26 September 2011. Khaleej Times.
  13. Web site: Dubai Taxi fits cabs with child seats. 12 December 2011. Khaleej Times. 11 August 2015.
  14. Web site: Babyshop launches informative guide. 27 April 2015. Arab News. 11 August 2015.
  15. Web site: Babyshop launches informative guide for first time mothers. 10 December 2014. The Peninsula. 11 August 2015. https://web.archive.org/web/20160304092351/http://thepeninsulaqatar.com/plus/market-plus/311026/babyshop-launches-informative-guide-for-first-time-mothers. 4 March 2016. dead.
  16. Web site: Babyshop Marks 10 Years of 'Safety First' Initiative. 3 April 2014. Muscat Daily. 11 August 2015.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Babyshop".

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