| BabyBjörn | |
| Image Alt: | Baby carrier |
| Type: | Private |
| Founder: | Björn Jakobson Elsa Jakobson |
| Key People: | Björn Jakobson (Founder) and Lillemor Jakobson (Creative Designer) |
| Industry: | Baby products |
| Num Employees: | around 160 |
| Foundation: | Stockholm, Sweden (1961) |
| Location: | Sundbyberg, Sweden |
BabyBjörn is a Swedish family-owned company specializing in the manufacturing and marketing of baby products. It was founded in 1961 by Björn Jakobson and his sister-in-law Elsa Jakobson.
"Since our start in 1961, our purpose is still to develop safe and well-designed products to make everyday life for parents and babies easier and even more fun. We warmly welcome your growing family to ours!" During the 1980s, Babybjörn began to be sold in the USA and Japan. Today, Babybjörn's products are sold in over 50 countries.[1]
The company’s first product was a bouncing cradle, but today Babybjörn is best known for its baby carriers. Its first baby carrier was made in 1973.[2]
The current product assortment consists of baby carriers, bouncers, travel cots, and sleep accessories, along with bath and kitchen assortments.
BabyBjörn has international subsidiaries, reaching across the globe, including Europe, North America, Japan, China, South East Asia, and Korea.[3]
BabyBjörn has received numerous awards for its designs over the years, among them IDSA’s award Design of the Decade and the Red Dot Design Award.
In September 2019, Stina Westerstad took over as CEO of the company.[4] [5]