Baby carrot explained

A baby carrot (true baby carrot) is a carrot harvested before reaching maturity and sold at that smaller size.

A baby-cut carrot, or mini-carrot (manufactured baby carrot), is a small piece cut from a larger carrot, peeled and shaped into a uniform size. Confusion occurs when baby-cut carrots are mislabeled as "baby carrots".[1]

Baby carrots

The immature roots of the carrot plant are sometimes harvested simply as the result of crop thinning, but are also grown to this size as a specialty crop. Certain cultivars of carrots have been bred to be used at the "baby" stage. One such cultivar is 'Amsterdam Forcing'. This process was developed at Beechnut Farms, bought by Zellwin Farms. These farms originally developed food for World War II, but wanted to sell food for civilians. A team of two led the research. According to Dole, baby carrots are sweeter and more tender than full-grown carrots.[2]

Baby-cut carrots

Taking fully grown carrots and cutting them to a smaller size for sale was an innovation made by California carrot farmer Mike Yurosek in 1986 to reduce food waste.

In 2006, nearly three-quarters of the fresh baby-cut carrots produced in the United States came from Bakersfield, California.[3] Bolthouse Farms and Grimmway Farms are the world's two largest growers, processors, and shippers of baby-cut carrots.[4]

Production

To make baby-cut carrots, large carrots are put into a machine and cut into 2inches sections, then abraded (scraped) down to size, their ends rounded by the same process.

  1. In the field, two-story carrot harvesters use long metal prongs to open up the soil, while rubber belts grab the green tops and pull. The carrots ride up the belts to the top of the picker, where an automated cutter snips off the greens.
  2. They are trucked to the processing plant, where they are put in icy water to bring their temperature down to to inhibit spoiling.
  3. They are sorted by thickness. Thin carrots continue on the processing line; the others will be used as whole carrots, juice, or cattle feed. An inspector looks for rocks, debris or malformed carrots that slip through.
  4. The carrots are shaped into 2inches pieces by automated cutters. An optical sorter discards any piece that has green on it.
  5. The pieces are pumped through pipes to the peeling tanks. The peelers rotate, scraping the skin off the carrots. There are two stages: an initial rough peel and then a final "polishing."
  6. To reduce microbial contamination, baby-cut carrots may be treated with small amounts of chlorine.[5] Those that are so treated will be subsequently rinsed with potable water to remove the excess chlorine before being packaged. According to the Canadian Food Inspection Agency, the use of chlorine as an antimicrobial treatment (similar to the chlorination of drinking water) is a current accepted practice in the processing for all fresh-cut ready-to-eat vegetables.[6]
  7. The carrots are weighed and bagged by an automated scale and packager, then placed in cold storage until they are shipped.

The white blush sometimes visible on the surface of baby-cut carrots is caused by dehydration of the cut surface. Baby-cut carrots are more prone to develop this because their entire surface area is a cut surface. Low-temperature, high-humidity storage can minimize the white appearance.

Marketing

In September 2010, a marketing initiative was launched in the United States by a group of nearly 50 carrot producers led by Bolthouse Farms (calling themselves "A Bunch of Carrot Farmers") that sought to promote baby-cut carrots as an alternative to junk food — "Eat'em Like Junk Food". The campaign mimicked tactics typically employed by snack food marketers, including snack-food-like packaging; futuristic, sexual, and extreme sports-themed TV commercials; carrot vending machines in schools; and an iPhone game and website.[7]

External links

Notes and References

  1. Web site: The True Story of Baby Carrots - Origin and Evolution . dead. https://web.archive.org/web/20220324154219/http://www.carrotmuseum.co.uk/babycarrot.html. March 24, 2022. World Carrot Museum.
  2. Web site: Baby Carrots . https://web.archive.org/web/20090521131334/http://www.dole.eu/Products/PackagedSalads/BabyCarrots/tabid/217/Default.aspx . dead . May 21, 2009 . Dole Europe. March 21, 2009.
  3. News: Digging the baby carrot . Weise . Elizabeth . August 11, 2004 . . March 20, 2014 . https://web.archive.org/web/20131221092838/http://usatoday30.usatoday.com/life/lifestyle/2004-08-11-baby-carrot_x.htm . December 21, 2013 . live . mdy .
  4. News: McGray. Douglas. How Carrots Became The New Junk Food. Fast Company. March 22, 2011.
  5. Web site: Mikkelson. Barbara. Carrot and Shtick. . November 2, 2013.
  6. Web site: Code of Practice for Minimally Processed Ready-to-Eat Fruit and Vegetables. October 21, 2014. Canadian Food Inspection Agency.
  7. News: Horvitz . Bruce . Baby Carrots Take On Junk Food with Hip Marketing Campaign . USA Today . https://web.archive.org/web/20201109033452/https://usatoday30.usatoday.com/money/industries/food/2010-08-29-baby-carrots-marketing_N.htm . November 9, 2020 . dead . September 3, 2010.

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