| Genre: | Romance Comedy |
| Director: | Lee Jin-seo Lee So-yeon |
| Runtime: | Mondays and Tuesdays at 21:55 (KST) |
| Executive Producer: | Lee Gun-joon |
| Producer: | Hong Suk-goo |
| Starring: | Jang Na-ra Choi Daniel Ryu Jin Kim Min-seo |
| Country: | South Korea |
| Network: | Korean Broadcasting System |
| Num Episodes: | 20 |
| Korean name | |
| Rr: | Dongan Minyeo |
| Mr: | Tongan Minyŏ |
Baby Faced Beauty is a 2011 South Korean television series starring Jang Na-ra, Choi Daniel, Ryu Jin, and Kim Min-seo.[1] It aired on KBS2 from May 2 to July 5, 2011 on Mondays and Tuesdays at 21:55 for 20 episodes. The drama is about an aspiring 34-year-old fashion designer who fakes her age to get a job in a fashion company.[2] [3]
The romantic comedy had kicked off with a viewership rating of around 6 percent, but gradually rose and surpassed the 15 percent mark. Originally slated for 18 episodes, it was extended by 2 more episodes due to its popularity.[4] It ranked number one in its primetime timeslot for five consecutive weeks.[5] [6]
34-year-old So-young (Jang Na-ra), has lackluster education background (a mere high school degree) and bad credit history (due to her younger, spendthrift sister). After getting fired from a fabric factory she worked at for 14 years, she has trouble finding a new job. When her younger sister, So-jin (Oh Yeon-seo), rejects the offer of working at a fashion design company called "The Style", So-young decides to take her sister's place by pretending to be 10 years younger. Other than the specialty of turning ordinary materials into something special, her advantage is her babyface. In the workplace, she encounters Seung-il (Ryu Jin), the company president who eyes her with interest, and Jin-wook (Choi Daniel), a marketing director who falls in love with her without knowing that she is seven years older than him.[7] [8]
| Episode # | Original broadcast date | Average audience share | |||||
|---|---|---|---|---|---|---|---|
| TNmS Ratings[12] | AGB Nielsen[13] | ||||||
| width=100 | Nationwide | width=100 | Seoul National Capital Area | width=100 | Nationwide | width=100 | Seoul National Capital Area |
| 1 | 2 May 2011 | 5.8% | 6.5% | 6.1% | 6.8% | ||
| 2 | 3 May 2011 | 6.8% | 7.3% | 6.3% | 7.0% | ||
| 3 | 9 May 2011 | 9.5% | 10.8% | 9.0% | 10.0% | ||
| 4 | 10 May 2011 | 8.9% | 9.9% | 9.6% | 10.6% | ||
| 5 | 16 May 2011 | 10.3% | 11.8% | 10.6% | 11.4% | ||
| 6 | 17 May 2011 | 12.0% | 13.5% | 11.9% | 12.4% | ||
| 7 | 23 May 2011 | 10.5% | 12.1% | 12.1% | 13.1% | ||
| 8 | 24 May 2011 | 12.0% | 14.2% | 12.8% | 14.1% | ||
| 9 | 30 May 2011 | 10.8% | 11.9% | 11.0% | 12.2% | ||
| 10 | 31 May 2011 | 12.0% | 13.5% | 12.5% | 13.9% | ||
| 11 | 6 June 2011 | 13.3% | 15.2% | 13.4% | 15..1% | ||
| 12 | 7 June 2011 | 15.3% | 16.5% | 15.5% | 17.0% | ||
| 13 | 13 June 2011 | 15.2% | 17.1% | 15.2% | 16.4% | ||
| 14 | 14 June 2011 | 14.4% | 16.4% | 15.8% | 17.5% | ||
| 15 | 20 June 2011 | 15.1% | 18.0% | 14.4% | 15.5% | ||
| 16 | 21 June 2011 | 13.8% | 15.7% | 14.6% | 15.9% | ||
| 17 | 27 June 2011 | 14.3% | 15.9% | 14.0% | 14.7% | ||
| 18 | 28 June 2011 | 14.9% | 16.9% | 15.1% | 15.8% | ||
| 19 | 4 July 2011 | 15.1% | 16.3% | 15.9% | 16.7% | ||
| 20 | 5 July 2011 | 16.6% | 18.1% | 16.2% | 16.5% | ||
| Average | 12.3% | 13.9% | 12.6% | 13.6% | |||