Baba Shiv Explained

Baba Shiv
Fields:	Studies in emotional brain, decision-making and motivation
Workplaces:	Professor of Marketing at the Stanford Graduate School of Business

Baba Shiv grew up in India and is an American marketing professor and an expert in the area of neuroeconomics. He is the Sanwa Bank, Limited, Professor of Marketing at Stanford Graduate School of Business, Stanford University. His work has been featured in The Tonight Show with Jay Leno, CNN, Fox Business, Financial Times, The New York Times and The Wall Street Journal.^{[1] [2]} Shiv received his PhD from Duke University.

Professor Shiv researches how decision making and economic behavior are effected by neural structures and how brains create creativity. His public speaking events and extensive library of published research have been highly influential in the general understanding of the brain functions of creativity and motivation.

In 2010, Shiv won the American Marketing Association William F. O'Dell Award, which "recognizes the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice."^[3] He won the award for his article "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For^[4] "

Select articles that cite Baba Shiv

• The Wall Street Journal, How to Keep a Resolution: Forget Willpower, Reaching a Goal Means Retraining Brain to Form New Habits^[5]
• The Wall Street Journal, Blame It on the Brain: The latest neuroscience research suggests spreading resolutions out over time is the best approach^[6]
• The Wall Street Journal, To Lose Weight, Forget the Details^[7]
• The Wall Street Journal, Songs Stick in Teens' Heads: Research Shows Hit Songs Activate Pleasure, Reward Centers in Adolescent Brains^[8]
• The New York Times, More Expensive Placebos Bring More Relief^[9]
• The New York Times, What's My House Worth? And Now?^[10]
• Financial Times: Sleep monitor is a dream machine^[11]
• Financial Times, Something for the weekend: This week’s research roundup warns of the dangers of hypothetical questions^[12]

External links

• GSB Stanford Department Page
• Baba Shiv: How to Make Better Decisions?
• Sometimes it's better to give up the driver's seat
• Compilation of Baba Shiv's Published Research

Notes and References

1. Web site: How Do We Decide? Inside the 'Frinky' Science of the Mind . dead . https://web.archive.org/web/20140307112027/https://www.gsb.stanford.edu/news/bmag/sbsm0802/feature-babashiv.html . 2014-03-07 .
2. Web site: Impact of Giving. 2021-05-21. Stanford Graduate School of Business. en.
3. Web site: Awards and Scholarships. 2021-05-21. American Marketing Association. en-US.
4. 10.1509/jmkr.2005.42.4.383. Placebo Effects of Marketing Actions: Consumers May Get What They Pay for. Journal of Marketing Research. 42. 4. 383–393. 2005. Shiv. Baba. Carmon. Ziv. Ariely. Dan. 10.1.1.156.6541. 14170707.
5. News: How to Keep a Resolution. Shellenbarger. Sue. Dec 2010. The Wall Street Journal.
6. News: Blame it on the Brain. Lehrer. Jonah. Dec 2009. The Wall Street Journal.
7. News: To Lose Weight, Forget the Details. Shea. Christoper. July 2011.
8. News: Songs Stick in Teens' Heads. Hotz. Robert Lee. June 2011. The Wall Street Journal.
9. News: More Expensive Placebos Bring More Relief. March 2008. The New York Times.
10. News: What's My House Worth? And Now?. August 2007. The New York Times.
11. News: Sleep monitor is a dream machine. Dembosky. April. March 2001. Financial Times.
12. News: Something for the Weekend. Anderson. Linda. Nov 2011. Financial Times.