BUX (brokerage) explained

BUX
Type:Private
Industry:Financial services
Fate:Acquired by ABN AMRO
Founded:[1]
Founder:Nick Bortot[2]
Hq Location City:Amsterdam
Hq Location Country:Netherlands
Area Served:Netherlands, United Kingdom, Germany, Austria, France, Belgium, Italy, Spain, Denmark, Sweden
Key People:Yorick Naeff (CEO)
Services:Stockbroker
Electronic trading platform
Num Employees:125
Num Employees Year:2020[3]
Subsid:BUX B.V.
BUX Financial Services Limited
BUX Alternative Investments B.V.
BUX Technology B.V.

BUX is a European mobile brokerage company, based in Amsterdam and London. Retail investors buy shares, ETFs and cryptocurrency through the BUX app. BUX allows users CFD trading through its Stryk app and crypto trading using the BUX Crypto platform.[4]

History

BUX was founded in July 2013 by Nick Bortot, a former executive at Dutch online broker BinckBank.[5] [6] The initial funding came from the founders and Orange Growth Capital.[7] [8]

The company launched its first BUX app in September 2014 in the Netherlands and several months later in the UK.[9] [10] It was based on CFD trading.[11]

In September 2015, BUX raised from the American/British venture investor Initial Capital.[12] [13] In February 2016, it raised another from Holtzbrinck Ventures, and existing shareholders Orange Growth Capital and Velocity Capital.[14] Also in February 2016, the app became available in Germany.

In 2016 the company won "Accenture Innovation Awards".[15] Also Wired UK included the company into its "Europe's hottest startups 2016" list.[16] In October 2016, the company removed the BUX app from app stores for Belgium just 1 month after launch, due to local law prohibiting the commercialization of leveraged CFDs.[17]

In January 2017, the app was launched in Italy.[18] In October 2017, the firm raised another from two existing shareholders, Holtzbrinck Ventures and Velocity Capital Management, as well as from a number of private investors (such as Arthur Kosten, the former CMO of Booking.com, BinckBank founder Thierry Schaap and the CEO and founder of Mollie).[19] [20] BUX also launched a crowdfunding campaign on Seedrs, where it raised an additional .[21] [22]

By November 2018, the BUX app had 2 million users in 9 European countries.[23]

In May 2019, BUX partnered with ABN AMRO to use the bank’s blockchain-based technology in its new zero-commission investing app.[24]

In June 2019, the firm raised in venture capital funds.[25] [26] Some of that money was put towards acquiring Ayondo Markets Limited (AML), a UK subsidiary of a Singapore-based broker Ayondo, in a deal estimated at .[27] [28] [29] Also in June 2019, the BUX app was renamed to BUX X.

In September 2019, a new app named BUX Zero, was launched in the Netherlands.[30] [31] In June 2020, it was launched in Germany and Austria and one month later in France.[32] [33] In August 2020, it became available in Belgium.[34] [35]

In January 2020, BUX acquired Blockport, a European cryptocurrency exchange.[36] The firm registered it with the Dutch Central Bank, rebranded and launched as BUX Crypto in April 2020.[37]

The Financial Times and Handelsblatt reported that German neobank N26 wanted to acquire BUX for, but the deal collapsed after N26 pushed for new conditions and a lower price.[38] [39]

In December 2023, BUX was acquired by ABN AMRO for an undisclosed amount.[40]

Products

The BUX app, launched in September 2019, allows users to trade European and US stocks and exchange-traded funds. Financial services are provided by BUX B.V. and regulated by the Netherlands Authority for the Financial Markets.[41] [42] As of October 2020, BUX Zero was available in the Netherlands, in Germany, Austria, France, and Belgium.

The revenue of the company is generated through € 1 commission on market and limit orders, however BUX invented a new order type, called the Zero order, which is free of charge. In the future, BUX will also generate revenue through securities lending, e.g. by lending out the shares held in custody against collateral. However, this service is not yet live. The statement by the company says "You have become a client of BUX and explicitly given approval for the lending of Your Financial Instruments. The aim of lending Your Financial Instruments is to achieve a return for BUX, make it possible to offer certain services free of charge and keep other costs as low as possible for You."

BUX X, launched in September 2014, is an app for CFD trading, amidst criticism that CFD trading was too complicated and risky for consumers.[43] The service is provided by BUX Financial Services Limited, regulated by the Financial Conduct Authority.[44] As of September 2019, the app was available in the Netherlands, the UK, in Germany, Austria, Italy, Spain, France, Sweden and Denmark.[45]

Notes and References

  1. Web site: BUX Holding BV . https://web.archive.org/web/20201008150507/https://drimble.nl/bedrijf/amsterdam/27743713/bux-holding-bv.html . 8 October 2020 . 8 October 2020 . drimble.nl . Dutch.
  2. News: Darbyshire . Madison . 23 January 2020 . Freetrade stakes claim in Europe's fee-free stock trading markets . . 1 October 2020.
  3. Web site: Cranenbroek . Pieter . 22 September 2020 . LinkedIn Top Startups 2020: deze 10 Nederlandse bedrijven zitten in de lift . LinkedIn Top Startups 2020: these 10 Dutch companies are on the rise . https://archive.today/20201008151737/https://www.linkedin.com/pulse/linkedin-top-startups-2020-10-nederlandse-bedrijven-de-cranenbroek/ . 8 October 2020 . 8 October 2020 . LinkedIn.
  4. Web site: de Boer . Jeroen . 5 October 2020 . De jonge generatie van nieuwe beleggers kijkt verder dan hippe aandelen zoals Tesla, aldus CEO Nick Bortot van beleggingsapp BUX . The young generation of new investors is looking beyond hip stocks such as Tesla, says CEO Nick Bortot of investment app BUX . https://web.archive.org/web/20201008030011/https://www.businessinsider.nl/bux-belegggen-nick-bortot-nieuwe-generatie/ . 8 October 2020 . 14 October 2020 . Business Insider Netherlands . Dutch.
  5. News: Sandmann . Philipp . 24 December 2016 . Diese App soll Jugendliche zu Börsengurus machen . This app aims to turn young people into stock market gurus . https://web.archive.org/web/20170612024555/https://www.welt.de/wirtschaft/webwelt/article160579742/Diese-App-soll-Jugendliche-zu-Boersengurus-machen.html . 12 June 2017 . 7 October 2020 . German . Die Welt.
  6. News: Kar-Gupta . Sudip . 16 February 2015 . REFILE-From Grand Theft Auto to Wall St: Trading apps woo gamers . . London . 1 October 2020 . https://web.archive.org/web/20201021153046/https://www.reuters.com/article/financial-tech-apps/refile-from-grand-theft-auto-to-wall-st-trading-apps-woo-gamers-idUSL5N0VL1T120150216 . 21 October 2020 . dead .
  7. Web site: Cohen . Roger . Kooiman . Joris . 12 September 2014 . Bux-app maakt van beleggen een simpel spel . Bux app makes investing a simple game . 12 October 2020 . Dutch . Het Financieele Dagblad.
  8. Web site: Golovtchenko . Victor . 15 September 2015 . Trading App BUX Raises Additional $1.9 mln to Boost Growth . https://web.archive.org/web/20160624063148/http://www.financemagnates.com/fintech/investing/trading-app-bux-raises-additional-1-9-mln-to-boost-growth/ . 24 June 2016 . 12 October 2020 . Finance Magnates.
  9. Web site: van der Vliet . Harrison . 3 October 2014 . Hoe ik niet rijk werd van beleggen op mijn telefoon . How I didn't get rich from investing on my phone . https://archive.today/20201014205135/https://www.nrc.nl/nieuws/2014/10/03/hoe-ik-niet-rijk-werd-van-beleggen-op-mijn-telefoon-a1499808 . 14 October 2020 . 14 October 2020 . Dutch . NRC Handelsblad.
  10. Book: Appelo, Jurgen . Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean and Agile Business Growth . . 2019 . 9781119526889 . 26 . 3. Picking Up the Pieces . https://books.google.com/books?id=3tOSDwAAQBAJ&pg=PA26.
  11. Web site: Fenwick . Tom . 23 October 2015 . The Smartphone Game Where In-App Purchases Are Real-World Stocks and Shares . https://web.archive.org/web/20201014195314/https://www.vice.com/en/article/4xad4q/the-smartphone-game-where-in-app-purchases-are-real-world-stocks-and-shares . 14 October 2020 . 14 October 2020 . Vice.
  12. Web site: Betlem . Rutger . 17 February 2016 . Bux breidt uit in Duitsland . Bux expands in Germany . 12 October 2020 . Dutch . Het Financieele Dagblad.
  13. Web site: O'Hear . Steve . 15 September 2015 . Casual Trading App Bux Raises $1.9M . https://web.archive.org/web/20151002191019/https://techcrunch.com/2015/09/15/bux/ . 2 October 2015 . 12 October 2020 . TechCrunch.
  14. Web site: Finberg . Ron . 17 February 2016 . Tapping a New Market of Traders, BUX Closes $6.9m Funding Round Amid Strong User Growth . https://web.archive.org/web/20170709112519/http://www.financemagnates.com/fintech/investing/tappping-a-new-market-of-traders-bux-closes-6-9m-funding-round-amid-strong-user-growth/ . 9 July 2017 . 12 October 2020 . Finance Magnates.
  15. Web site: 24 April 2016 . Tulpen voor innovatie in Nederland . Tulips for innovation in the Netherlands . . Dutch.
  16. Burgess . Matt . 14 September 2016 . Europe's hottest startups 2016: Amsterdam . https://web.archive.org/web/20200924211259/https://www.wired.co.uk/article/european-startups-2016-amsterdam . 24 September 2020 . 1 October 2020 . . dead .
  17. Web site: De Rijcke . Christophe . 15 October 2016 . Nederlandse Bux sluit beursapp af voor Belgen . Dutch Bux shuts down stock market app for Belgians . https://web.archive.org/web/20201015185612/https://www.tijd.be/markten-live/homepage/nederlandse-bux-sluit-beursapp-af-voor-belgen/9815450.html . 15 October 2020 . 15 October 2020 . Dutch . De Tijd.
  18. Web site: Betlem . Rutger . 24 January 2017 . Fintech-start ups zijn de grondstof voor het nieuwe bankieren . Fintech start-ups are the raw material for the new banking . 12 October 2020 . Dutch . Het Financieele Dagblad.
  19. Web site: Braaksma . Jan . 23 October 2017 . Beleggingsapp Bux haalt miljoenen op voor uitbreidingsplannen . Investment app Bux raises millions for expansion plans . 12 October 2020 . Dutch . Het Financieele Dagblad.
  20. Web site: 23 October 2017 . BUX: Börsen-App erhält 10,6 Millionen Euro . BUX: Stock exchange app receives 10.6 million euros . https://web.archive.org/web/20201012142032/https://gruender.wiwo.de/bux-boersen-app-erhaelt-106-millionen-euro/ . 12 October 2020 . 12 October 2020 . . German.
  21. Web site: Williams-Grut . Oscar . 13 December 2017 . Seedrs CEO hails 'standout year' as total investment on crowdfunding platform passes £300 million . https://web.archive.org/web/20171222103256/https://www.businessinsider.com/seedrs-investments-pass-300-million-2017-12 . 22 December 2017 . 12 October 2020 . Business Insider UK.
  22. Web site: Banis . Davide . 12 December 2017 . Here's how finance app Bux helps broke millennials to invest . https://web.archive.org/web/20180319175736/https://thenextweb.com/insider/2017/12/13/heres-finance-app-bux-helps-broke-millennials-invest/ . 19 March 2018 . 12 October 2020 . The Next Web.
  23. Web site: Braaksma . Jan . 13 November 2018 . Fintech Bux gaat gratis handel in aandelen bieden . Fintech Bux is going to offer free stock trading . 12 October 2020 . Dutch . Het Financieele Dagblad.
  24. Web site: Beedham . Matthew . 29 May 2019 . ABN AMRO is helping BUX blockchainify its new stock trading app . https://web.archive.org/web/20190529175242/https://thenextweb.com/hardfork/2019/05/29/abn-amro-bank-accounts-blockchain-bux-app/ . 29 May 2019 . 4 October 2020 . The Next Web.
  25. Web site: Kimberley . David . 12 June 2019 . BUX Raises $12.5 Million, Acquires Ayondo UK Subsidiary . https://web.archive.org/web/20201007183619/https://www.financemagnates.com/forex/brokers/bux-raises-12-5-million-acquires-ayondo-uk-subsidiary/ . 7 October 2020 . 7 October 2020 . Finance Magnates.
  26. Web site: Thole . Herwin . 13 June 2019 . Beleggersapp Bux haalt €11,1 miljoen op, komt in juli met gratis beleggen en neemt branchegenoot Ayondo over . Investor app Bux raises € 11.1 million, launches free investing in July and acquires industry peer Ayondo . https://web.archive.org/web/20201015193249/https://www.businessinsider.nl/bux-gratis-beleggen-app/ . 15 October 2020 . 15 October 2020 . Business Insider Netherlands . Dutch.
  27. Web site: Golovtchenko . Victor . 14 February 2019 . Breaking: BUX in Exploratory Talks to Buy UK Subsidiary of ayondo . https://web.archive.org/web/20200807185430/https://www.financemagnates.com/forex/brokers/breaking-bux-in-exploratory-talks-to-buy-uk-subsidiary-of-ayondo/ . 7 August 2020 . 7 October 2020 . Finance Magnates.
  28. Web site: 8 May 2019 . Ayondo goes ahead with deal to sell UK unit for £5.7m . https://web.archive.org/web/20201007190258/https://www.straitstimes.com/business/companies-markets/ayondo-inks-deal-to-sell-uk-unit-for-ps57m . 7 October 2020 . 7 October 2020 . The Straits Times.
  29. Web site: Mui . Rachel . 6 June 2019 . Ayondo completes disposal of unit Ayondo Markets Limited . https://web.archive.org/web/20190610105733/https://www.businesstimes.com.sg/companies-markets/ayondo-completes-disposal-of-unit-ayondo-markets-limited . 10 June 2019 . 7 October 2020 . Business Times (Singapore).
  30. Web site: O'Hear . Steve . 11 September 2019 . Bux launches 'BUX Zero' to begin offering fee-free trading in Netherlands . https://web.archive.org/web/20190911184519/https://techcrunch.com/2019/09/11/bux-0/ . 11 September 2019 . TechCrunch.
  31. Web site: Skinner . Celeste . 12 September 2019 . BUX Launches Investment App BUX Zero in the Netherlands . https://web.archive.org/web/20200924221718/https://www.financemagnates.com/forex/brokers/bux-launches-investment-app-bux-zero-in-the-netherlands/ . 24 September 2020 . 4 October 2020 . Finance Magnates.
  32. Web site: Smith . Oliver . 8 June 2020 . Dutch fintech Bux brings its Zero commission-free trading to Germany and Austria . https://web.archive.org/web/20200609163411/https://www.altfi.com/article/6679_dutch-fintech-bux-brings-its-zero-commission-free-trading-to-germany-and-austria . 9 June 2020 . 4 October 2020 . altfi.com.
  33. Web site: Tattersall . Michael . 22 July 2020 . Bux expands its commission-free trading app to France . https://web.archive.org/web/20200920215818/https://www.businessinsider.com/german-fintech-bux-launches-commission-free-trading-app-in-france-2020-7 . 20 September 2020 . 4 October 2020 . Business Insider.
  34. Web site: Simoens . Kristof . 18 August 2020 . Gratis beleggen met nieuwe app: te mooi om waar te zijn? . To invest free of charge with a new app: is it too good to be true? . 4 October 2020 . Dutch . Het Nieuwsblad.
  35. Web site: 18 August 2020 . Nederlandse beleggingsapp wil Belgen lokken met gratis transacties . Dutch investment app wants to lure Belgians with free transactions . https://web.archive.org/web/20200818082941/https://www.standaard.be/cnt/dmf20200818_91453523 . 18 August 2020 . 4 October 2020 . Dutch . . Belga.
  36. Web site: O'Hear . Steve . 9 January 2020 . Bux acquires 'social' cryptocurrency investment platform Blockport . https://web.archive.org/web/20200109102753/https://techcrunch.com/2020/01/09/bux-acquires-blockport/ . 9 January 2020 . 7 October 2020 . TechCrunch.
  37. Web site: Abdel-Qader . Aziz . 26 May 2020 . Crypto Broker BUX Expands No-Fee Trading to US Stocks . https://web.archive.org/web/20200912222742/https://www.financemagnates.com/cryptocurrency/trading/crypto-broker-bux-expands-no-fee-trading-to-us-stocks/ . 12 September 2020 . 7 October 2020 . Finance Magnates.
  38. News: Storbeck . Olaf . 19 April 2023 . How Germany's top fintech is struggling to grow up . Financial Times.
  39. News: Schwarz . Dennis . Schütze . Arno . Kröner . Andreas . 15 February 2023 . N26 wollte niederländischen Broker Bux kaufen . N26 wanted to buy Dutch broker Bux . . de.
  40. News: 2023-12-14 . ABN Amro to Buy Mobile Brokerage BUX to Boost Digital Presence . en . Bloomberg.com . 2023-12-14.
  41. Web site: De Rijcke . Christophe . 18 August 2020 . Wij willen de Europese Robinhood zijn . ”We want to be European Robinhood” . https://web.archive.org/web/20200818095100/https://www.tijd.be/markten-live/nieuws/algemeen/wij-willen-de-europese-robinhood-zijn/10245490.html . 18 August 2020 . 15 October 2020 . Dutch . De Tijd.
  42. Web site: 18 October 2020 . BUX B.V. . https://web.archive.org/web/20201018104409/https://www.afm.nl/en/professionals/registers/vergunningenregisters/beleggingsondernemingen/details?id=908CD965-FF58-E411-BA3E-005056BE011C . 18 October 2020 . 18 October 2020 . Netherlands Authority for the Financial Markets.
  43. Web site: Betlem . Rutger . 17 February 2016 . Bux breidt uit in Duitsland . Bux expands in Germany . 12 October 2020 . Dutch . Het Financieele Dagblad.
  44. Web site: 18 October 2020 . BUX Financial Services Limited . https://archive.today/20201018103920/https://register.fca.org.uk/s/firm?id=001b000000MfGf3AAF . 18 October 2020 . 18 October 2020 . Financial Conduct Authority.
  45. Web site: Kimberley . David . 23 September 2019 . BUX CEO: We're Already Working on ETFs . https://web.archive.org/web/20201014230253/https://www.financemagnates.com/forex/brokers/bux-ceo-were-already-working-on-etfs/ . 14 October 2020 . 18 October 2020 . Finance Magnates.

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