BTS Meal explained

The BTS Meal was a meal sold by the international fast food chain McDonald's in collaboration with the South Korean boy band BTS. Consisting of Chicken McNuggets, medium French fries, a medium Coca-Cola, and two spicy dipping sauces (Sweet Chili and Cajun), the BTS Meal was sold from May 26, 2021, to June 20, 2021, in select countries and eventually reached a total of fifty countries.

Product description

The BTS Meal consists of a 10- or 9-piece Chicken McNuggets,[1] medium french fries, a medium Coca-Cola, and Sweet Chili and Cajun dipping sauces inspired by "popular McDonald's South Korean recipes".[2]

History

A representative from the band's agency, Big Hit Entertainment, announced the collaboration between BTS and McDonald's through an official statement. Fans could purchase a meal coupon through a food ordering service prior to the official release.

Depending on the countries and location, the BTS Meal was available via dine-in, take-out, drive-through, and app-based orders, and it was only available during regular hours. The collaboration was the third collaboration for McDonald's. The BTS Meal was first released on May 26, 2021,[3] [4] in select countries, including: the United States, Austria, the Bahamas, Brazil, Canada, Colombia, the Dominican Republic, Indonesia, Israel, Malaysia, Paraguay, the Philippines, Taiwan, Romania and Sint Maarten.[5] By late June, the meal had been released in fifty countries.[6] Amidst the COVID-19 pandemic, massive crowds in Indonesia reportedly forced the temporary closure of many outlets,[7] whereas in Singapore, the meal could only be ordered via delivery to prevent crowding at outlets due to the pandemic.[8] Upon its release, the BTS-inspired packaging that the meal was served in was listed for resale on several e-commerce platforms,[1] including Carousell.[9] The promotion was discontinued on June 20, 2021.[10]

Availability dates

Credits adapted from ABS-CBN News.[11]

Reception

Writing for the Chicago Tribune, Louisa Chu found the dipping sauces "smooth, but unsurprising".[12] Rebecca Alter of Vulture praised McDonald's business acumen, while stating that the collaboration "made me optimistic for the future of musician promos at chains".[13] William Mullally of Esquire Middle East described the Cajun dipping sauce as "the stuff of fast food greatness".[14]

In 2021, the release reached over a million sales in South Korea,[15] and caused an increase in sales, according to McDonald's.[16]

See also

Notes and References

  1. News: BTS McDonald's meal sauces and packaging are selling for more than double the sale price on eBay as fans race to collect the limited-edition collab. Haasch. Palmer. Insider. May 29, 2021.
  2. News: Variety. BTS Meal Coming to McDonald's in May. April 19, 2021. Ethan. Shanfeld.
  3. Web site: McDonald's to launch BTS meal beginning May 26. 2022-02-22. UPI. en.
  4. Web site: Teen. Vanity. 2021-05-28. Make My BTS Meal A Fashion Combo: The New Meal Also Features The Launch Of Special Merch Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine. 2022-02-22. www.vanityteen.com. en-GB.
  5. News: McDonald's announces BTS Meal to be released in Singapore on May 27. April 22, 2021. Delfina. Utomo. Time Out.
  6. News: Newsweek. McDonald's BTS Meal is Different Depending Where You Buy It—Here's How. Cannon. Matt. June 22, 2021.
  7. News: The New York Times. McDonald's in Indonesia are forced to close after a 'BTS Meal' frenzy that violated Covid measures. June 11, 2021. Shashank. Bengali.
  8. News: McDonald's BTS Meal Sells Out In 5 Mins; No BTS Logo Paper Bag. 8 Days. June 21, 2021. Yip. Jieying.
  9. News: Channel News Asia. McDonald's BTS Meal lands in Singapore – without the band-themed paper bag. June 21, 2021.
  10. Web site: Tyko. Kelly. McDonald's BTS meal is here through June 20 with McNuggets and spicy dipping sauces. 2022-02-02. USA TODAY. en-US.
  11. Web site: Cerezo. Anna Gabrielle. McDonald's to offer BTS's signature order in PH. ABS-CBN News. April 20, 2021. July 12, 2024.
  12. News: Chicago Tribune. We try the new McDonald's BTS Meal. Spoiler alert: It's all about the sauce.. May 26, 2021. Louisa. Chu.
  13. News: Vulture. It's True: BTS and McDonald's Are the Dream Combo Meal. Rebecca. Alter. May 27, 2021.
  14. News: Review: Yep, you really need to try the BTS Meal at McDonald's UAE. William. Mullally. June 1, 2021. Esquire Middle East.
  15. Web site: Chino . Leinad . 2021-06-23 . Esto ganó BTS sólo en Corea gracias al Meal de McDonald's . 2022-02-22 . Nación Rex . es.
  16. Web site: Chin . Carmen . 2021-07-29 . McDonald's says BTS Meal played a 'significant' role in recent sales surge . 2022-02-22 . NME . en-GB.

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