| B.T. | |
| Type: | Daily newspaper |
| Format: | Tabloid |
| Ceased Publication: | January 2023 (print) |
| Owners: | De Persgroep |
| Publisher: | Berlingske Media |
| Editor: | Søren Richard Nielsen |
| Language: | Danish |
| Headquarters: | Copenhagen, Denmark |
B.T. (in Danish pronounced as /ˈpe̝ˀ ˈtsʰe̝ˀ/) is a Danish tabloid newspaper which offers general news about various subjects such as sports, politics and current affairs. B.T. is 100% digital since 2023, after more than a hundred years in the printing press.[1] [2] [3]
B.T. was established in 1916 as a tabloid spinoff from Berlingske Tidende.[4] The paper is based in Copenhagen. A large, red neon sign displays the company's logo at the Trianglen square in the Østerbro district of Copenhagen. B.T. is part of Berlingske Media Group. It had a conservative stance in the 1960s.During the last six months of 1957 the circulation of B.T. was 157,932 copies on weekdays.[5] The paper had a circulation of 196,000 copies in 1991 and 192,000 copies in 1992.[6] It fell to 181,000 copies in 1993, to 164,000 copies in 1994 and to 155,000 copies in 1995.[6] Its circulation further fell to 147,000 copies in 1996, to 138,000 copies in 1997 and to 134,000 copies in 1998.[6] The paper's circulation continued to decrease, and it was 124,000 copies in 1999, 123,000 copies in 2000 and 122,000 copies in 2001.[6]
The circulation of B.T. in 2003 was 110,000 copies.[7] In 2004 the paper had a circulation of 100,000 copies.[8] The 2007 circulation of the paper was 87,319 copies.[9] Its circulation was 82,024 copies in 2008 and 74,330 copies in 2009.[10] It was 69,839 copies in 2010 and 67,983 copies in 2011.[10]
Ever since B.T. was first published, Ekstra Bladet published by JP/Politikens Hus has been its main competition.
In 2020, the coronavirus crisis hit B.T. and had consequences for the newspaper. So, the daily newspaper decided to go digital-only.[11]
Since February 2021, artificial intelligence shares content on social media for the newspaper.[12]
On 1 September 2021, B.T. opened four local editorial offices in Denmark's four largest cities to become more visible in the cityscape.[13]
In June 2022, Berlingske Medier decided that from 1 January 2023, B.T. would only be published digitally. Furthermore, the metropolitan editorial offices in Aarhus, Odense and Aalborg would close. The newspaper's editor-in-chief since 2018, Jonas Kuld Rathje, resigned his position with immediate effect on 22 June 2022.[3] The editor-in-chief in charge is Pernille Holbøll.[14] The newspaper manager Per Kofoed confirmed that B.T. printed its last newspaper.[15] This means that the paper newspaper B.T. existed for 106 years.[16]
In September 2021, B.T. was Denmark's largest digital media with more than 500,000,000 views.[17]