BOSH! explained

BOSH!
Occupation:Chefs
Module:
Embed:yes
Channel Name:UCqmn-vEmYbZ4wqMHt2ndZdQ
Channel Display Name:BOSH.TV
Years Active:2016 – Present
Genre:Cooking
Subscribers:166 thousand
Views:14.6 million
Silver Button:y
Stats Update:6 May 2022

BOSH! is a duo of English vegan chefs from Sheffield consisting of Henry Firth and Ian Theasby.[1] [2] They rose to fame in 2016 with the launch of their YouTube channel,[3] and have gone on to host the ITV1 television programme Living on the Veg[4] and author a number of books. Their eponymous vegan cookbook ranked fifth in the Sunday Times Bestsellers chart in 2018,[5] and is among the top 50 best-selling UK cookbooks of all time.[6]

Early life

Firth was born in Hackney, a district of East London, in April 1984. Son of a teacher and professor, he worked in the tech industry for 12 years after leaving Sixth Form, for various companies including Blacks, Arcadia Group and Drum&BassArena. Theasby was born in Sheffield in August 1984, he is the son of a nurse and a teacher. He worked in the fashion industry after leaving school, choosing not to attend university. Firth and Theasby's relationship began at the age of 11 when the pair attended High Storrs School in Sheffield.[7] [8]

The pair became vegan in the mid-2010s: Theasby aimed to give something up each month and after an alcohol-free January, decided on giving up meat for February and additionally giving up dairy in March. The pair watched the documentary Cowspiracy together, after which Firth became vegan. They were concerned over the environmental impact of meat production.[9] [10]

Career

In 2016, Firth and Theasby launched BOSH.TV, a social media channel publishing videos of vegan cookery. The name BOSH! was chosen because it "sound[ed] fast and fun and the very opposite of fussy",[11] a mantra they took into their video production style. The duo adopted a camera style similar to that of other YouTube food brands like BuzzFeed Tasty, with the hope that the vegan nature of their content would help set them apart. BOSH's initial success came in the form of a 'healthy sushi cake' video, which hit 3.5m views on Facebook,[12] and a viral 'watermelon Jagerbomb' video which racked up 20 million views across all platforms.[13] A profile in The Times dubbed them "the vegan Jamie Olivers".[14]

In 2018, BOSH! released their first vegan cookbook of the same name. It became the UK's best-selling vegan cookbook of all time, and one of the 50 best-selling UK cookbooks.[15] [6] It received a British Book Award and a PETA Vegan Food Award.[16] [17] They subsequently published several further cookbooks and the book How to Live Vegan. Their first book reached 350,000 UK sales in 2018. By 2022, the pair had reached a million sales from books published in 60 countries in eight languages. At this point the revenue from UK print sales (excluding lockdown periods) was £6million, from 600,000 sales.[18]

Alongside their range of cookbooks, Firth and Theasby brought BOSH! to British television screens in 2020 with their ITV1 show Living on the Veg. The 10-part series[19] was ITV's first vegan cooking programme,[20] and featured a series of recipes cooked by Firth and Theasby and a guest who talks about food and their work.

BOSH! have appeared on television programmes such as Good Morning Britain,[21] This Morning,[22] [23] BBC Breakfast,[24] Sunday Brunch,[25] and The Today Show.[26] [27] They were interviewed for BBC Radio 2 by presenters Claudia Winkleman[28] Michael Ball[29] and Jo Whiley.[30]

BOSH! products

BOSH! launched a range of plant-based products into supermarkets nationwide across the UK.[31] [32] The range of products includes cake mixes, savoury mixes, store cupboard products, sweet treats and ready meals, with the intention of encouraging individuals to adopt the vegan diet.[33]

As well as being stocked in all major UK supermarkets, BOSH! products are all available in Costa Coffee shops UK-wide.[34] [35] [36] [37]

Books

Partnerships

Awards and honours

See also

Notes and References

  1. News: Sheffield's BOSH! to present their own TV series about vegan cookery. The Star. Sheffield. 21 November 2019. 26 January 2020. Blackledge. Richard.
  2. News: Meet the vegan sensations from Sheffield who now have their own TV show. The Yorkshire Post. 26 January 2020. 26 January 2020. Scott. Catherine. 26 January 2020. https://web.archive.org/web/20200126122448/https://www.yorkshirepost.co.uk/heritage/meet-the-vegan-sensations-from-sheffield-who-now-have-their-own-tv-show-1-10219815. dead.
  3. Web site: Morrisroe . Clare . 9 June 2021 . How BOSH! have spent the last five years on a mission to make veganism cool . 16 August 2022 . Metro .
  4. News: Carpani . Jessica . 18 January 2020 . Waitrose apologises for offending vegans by advertising meat and dairy during ITV's first plant-based cooking show . The Daily Telegraph . 26 January 2020.
  5. News: Times . The Sunday . Books: The Sunday Times Bestsellers of the Year, 2018 . . 16 August 2022 . 0140-0460.
  6. Web site: Smith . Rachel . 6 July 2020 . BOSH! is officially in the top 50 UK cookbooks of all time after selling 300,000 copies . 16 August 2022 . Vegan Food & Living .
  7. Web site: 1 May 2018 . Star Interview: The Sheffield friends with an online audience of millions for meat-free recipes that don't moralise . 16 August 2022 . www.thestar.co.uk .
  8. Web site: 3 April 2019 . Second helping of Bosh! boys as they launch new vegan cookery book in Sheffield tonight . 16 August 2022 . www.yorkshirepost.co.uk .
  9. Web site: The Bosh! boys: the vegan Jamie Olivers. The Times. Rose. Hilary. 31 March 2018. 24 December 2022.
  10. Web site: 8 February 2021 . Why there's never been a better time to try veganism . 16 August 2022 . The Independent .
  11. Web site: Jones . Eleanor . 25 March 2018 . The mighty Bosh boys! Meet the YouTube superstars sharing their love of plant-based food . 16 August 2022 . YOU Magazine .
  12. Web site: Healthy Sushi Cake . Facebook . 16 August 2022.
  13. Web site: Watermelon Jägerbomb Punch . Facebook . 16 August 2022.
  14. News: Rose . Hilary . The Bosh! boys: the vegan Jamie Olivers . . 16 August 2022 . 0140-0460.
  15. Web site: Chiorando . Maria . 13 August 2018 . EXCLUSIVE: BOSH! Book Officially Bestselling Vegan Cookbook Ever . 16 August 2022 . Plant Based News .
  16. News: British Book Awards: Sally Rooney's Normal People wins Book of the Year. The Irish Times. 13 May 2019. 24 December 2022.
  17. Web site: PETA Vegan Food Awards 2018. People for the Ethical Treatment of Animals. 24 December 2022.
  18. Web site: HQ celebrates one million sales for BOSH! duo Firth and Theasby. The Bookseller. Bayley. Sian. 6 January 2022. 24 December 2022.
  19. Web site: BOSH! duo serve up vegan cookery show for ITV . 16 August 2022 . The Bookseller .
  20. Web site: 9 January 2020 . Living on The Veg: First ITV Vegan Cooking Show Airs This Sunday . 16 August 2022 . The Flexitarian .
  21. Web site: Gillett . Katy . 22 February 2020 . 'It's a progressive way to eat': 'Bosh!' cookbook duo on the future of veganism . 16 August 2022 . The National .
  22. Web site: BOSH!'s vegan burger and flat fries . 16 August 2022 . ITV .
  23. Web site: admin . 22 June 2018 . The boys from Bosh giant vegan burrito recipe on This Morning . 16 August 2022 . The Talent Zone .
  24. Web site: Bestselling authors BOSH! support National Vegetarian Week 13–19 May . 16 August 2022 . Vegetarian Society .
  25. Web site: Sunday Brunch – This week's line up is looking Ross Noble, Kerry Howard & Kara Tointon will be around the table, along with Django Django who are performing at the end of the show. Guest chef Jo Pratt is cooking a creamy vegetarian pie, and the lads Ian & Henry from Bosh will be showcasing some of their incredible vegan desserts. Same time, same place . Facebook . 16 August 2022 .
  26. Web site: Hamilton . Chloe . 20 April 2018 . The boys behind vegan cooking channel Bosh! that attracts millions . 16 August 2022 . inews.co.uk .
  27. Web site: 18 May 2018 . BOSH! Brings Vegan to the Today Show! . 16 August 2022 . Wholesome Culture – Blog .
  28. Web site: BBC Radio 2 – Claudia on Sunday, BOSH!, BOSH! chat to Claudia about their new vegan cookbook . 16 August 2022 . BBC . 10 May 2018 .
  29. Web site: BBC Radio 2 – The Michael Ball Show, Thunder and BOSH!, BOSH! talk about Veganuary . 16 August 2022 . BBC . 20 January 2019 .
  30. Web site: BBC Radio 2 – Jo Whiley & Simon Mayo, Bosh!, Jacqueline Wilson Confession, School Run Hacks . 16 August 2022 . BBC .
  31. Web site: Smith . Rachel . 4 May 2020 . BOSH! launch new vegan cake range in UK supermarkets . 16 August 2022 . Vegan Food & Living .
  32. Web site: Jones . Eleanor . 6 May 2020 . BOSH! vegan cakes are coming to a supermarket near you . 16 August 2022 . YOU Magazine .
  33. Web site: 4 May 2020 . BOSH! Launches Vegan Cake Range Into UK Supermarkets . 16 August 2022 . Plant Based News .
  34. Web site: Smith . Victoria . 2 March 2021 . Costa partners with BOSH! to launch vegan Ultimate Chocolate Slice . 16 August 2022 . Vegan Food & Living .
  35. Web site: Costa Coffee And BOSH! Team Up To Launch Vegan Chocolate Cake – The Vegan Kind Blog . 16 August 2022 . TheVeganKind .
  36. Web site: Enjoy a feel-good start to the New Year with Costa Coffee's new food menu! . 16 August 2022 . Costa.
  37. Web site: Gilliver . Liam . 24 February 2021 . Costa Coffee Partners BOSH! To Launch 'Ultimate' Vegan Cake Slice, Says Insider . 16 August 2022 . Plant Based News .
  38. Web site: 8 January 2021 . BrewDog and BOSH! launches alcohol free vegan beer . 16 August 2022 . The Metal Packager .
  39. Web site: Vithlani . Mansi . 16 September 2020 . BOSH!'s Henry Firth and Ian Theasby: 'Small changes can make big differences' . 16 August 2022 . The Vegan Review .
  40. Web site: 7 March 2018 . Alpro teams up with BOSH! to launch 'Plant Power Day' . 16 August 2022 . Vegan Food & Living .
  41. Web site: Chiorando . Maria . 21 November 2018 . Tesco's Derek Sarno Partners BOSH! To Create 'Vegan Christmas Feast' . 16 August 2022 . Plant Based News .
  42. Web site: 26 November 2018 . Tesco and Bosh Present "Vegmas" – vegconomist – the vegan business magazine . 16 August 2022 .
  43. Web site: 16 December 2019 . BOSH! and Kettle Foods launch Vegan 'Sheese & Onion' Chips . 16 August 2022 . Totally Vegan Buzz .
  44. Web site: Kettle Chips x BOSH! 'Cheese or Sheese?' . 16 August 2022 . Ciara O'Meara .
  45. Web site: Parten . Susan . Vitalite partners with Bosh! for on pack campaign . 16 August 2022 . Food and Drink Technology .
  46. Web site: Stein . Findlay . 20 January 2020 . Bosh partners with Vitalite . 16 August 2022 . Scottish Local Retailer Magazine .
  47. Web site: Paul . Kiran . 21 January 2020 . Vitalite partners with vegan sensation BOSH! for new on-pack campaign . Asian Trader . 16 August 2022 .
  48. Web site: AXA launches Startup Angel competition . 16 August 2022 . AXA UK .
  49. Web site: 15 June 2022 . Entrepreneurs: win £25,000 to launch your business . 16 August 2022 . Evening Standard .

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