BODR explained

BODR
Type:	Studio
Artist:	Snoop Dogg
Cover:	Snoop Dogg - B.O.D.R..jpeg
Released:	February 11, 2022
Length:	53:11
Prev Title:	Snoop Dogg Presents Algorithm
Prev Year:	2021
Next Title:	Metaverse : The NFT Drop, Vol. 1
Next Year:	2022

BODR (an abbreviation for Bacc On Death Row) is the nineteenth studio album by American rapper Snoop Dogg. It was released on February 11, 2022, through Death Row Records, as his third studio album released on the label following a 26-year lapse since Tha Doggfather (1996).^[1] The album was distributed by Create Music Group.^[2] It features guest appearances by Nas, T.I., Sleepy Brown, Nate Dogg, The Game, DaBaby, Uncle Murda, Wiz Khalifa and Lil Duval and production by Battlecat, Bink, DJ Green Lantern and Hit-Boy, among others.

Background

On August 23, 2019, American toy company Hasbro announced a $4 billion purchase of eOne, making them the owners of Death Row Records.^[3] In April 2021, Hasbro and Entertainment One announced it would sell-off eOne Music to The Blackstone Group.^[4] The acquisition was completed in June 2021.^[5]

On February 9, 2022, ahead of the release of BODR, Snoop Dogg announced that he would acquire the rights to the Death Row Records trademark from MNRK Music Group (the renamed eOne Music). The sale did not immediately include rights to the label's catalog, but it was reported that he was nearing a deal with MNRK to acquire the catalogs, which includes previous work from himself and other artists such as Dr. Dre, Tha Dogg Pound and 2Pac.^{[6] [7] [8]}

Promotion

Two days after the album release, Snoop performed during the Super Bowl LVI halftime show alongside Dr. Dre, Mary J. Blige, Eminem, 50 Cent and Kendrick Lamar.^[9]

Commercial performance

BODR debuted at number 104 on the US Billboard 200, becoming his 27th entry on the Billboard 200.^[10]

Notes and References

1. Web site: Jefferson . Devon . February 10, 2022 . Snoop Dogg Invites Fans to Party at His L.A. Mansion As Part of 'Bacc on Death Row' NFT . live . https://ghostarchive.org/archive/20220211/https://hiphopdx.com/news/id.67973/title.snoop-dogg-invites-fans-to-party-at-his-l-a-mansion-as-part-of-bacc-on-death-row-nft . 2022-02-11 . February 11, 2022 . HipHopDX.
2. Web site: SNOOP DOGG, RELEASES LATEST ALBUM, B.O.D.R. (BACC ON DEATH ROW) OUT TODAY . snoopdogg.com.
3. Web site: Death Row Records Is Now Owned by the Hasbro Toy Company. 24 August 2019. complex.com.
4. Web site: Ingham. Tim. 2021-04-26. BLACKSTONE IS BUYING EONE MUSIC FROM HASBRO IN $385M CASH DEAL. https://web.archive.org/web/20210426220009/https://www.musicbusinessworldwide.com/blackstone-to-acquire-eone-music-from-hasbro-in-385m-cash-deal/ . 2021-04-26 . live. Music Business Worldwide. en-US.
5. Web site: Vlessing. Etan. 2021-06-29. Hasbro Closes eOne Music Business Sale for $385M. https://web.archive.org/web/20210629212119/https://www.hollywoodreporter.com/business/business-news/hasbro-closes-eone-music-business-sale-for-385-million-1234975471/ . 2021-06-29 . live. 2022-02-09. The Hollywood Reporter. en-US.
6. Web site: Tapp. Tom. 2022-02-09. Snoop Dogg Buys Death Row Records Brand Just Days Before Super Bowl Halftime Showcase. https://web.archive.org/web/20220209225438/https://deadline.com/2022/02/snoop-dogg-buys-death-row-records-1234930094/ . 2022-02-09 . live. 2022-02-10. Deadline. en-US.
7. Web site: 2022-02-09. Snoop Dogg Acquires Death Row Records. https://web.archive.org/web/20220209224730/https://pitchfork.com/news/snoop-dogg-acquires-death-row-records . 2022-02-09 . live. 2022-02-10. Pitchfork. en-US.
8. Web site: Aswad. Jem. 2022-02-09. Snoop Dogg Acquires Death Row Records. https://web.archive.org/web/20220209220243/https://variety.com/2022/music/news/snoop-dogg-acquires-death-row-records-1235176421/ . 2022-02-09 . live. 2022-02-10. Variety. en-US.
9. Web site: Super Bowl LVI Halftime Show Set To Be A 90s Lovefest. CNN.com. January 20, 2022. January 20, 2022.
10. Web site: Debuts on this week on Billboard 200 charts. February 23, 2022.