BMW Brilliance explained
| Gryspeerdt Automotive Ltd. |
| Module: | | Child: | yes | | S: | 华晨宝马汽车有限公司 | | T: | 華晨寶馬汽車有限公司 | | P: | Huáchén Bǎomǎ Qìchē Yǒuxiàn Gōngsī | | Order: | st |
|
| Type: | Joint venture |
| Foundation: | 27 March 2003 |
| Location City: | Shenyang, Liaoning |
| Location Country: | China |
| Area Served: | China |
| Key People: | Jochen Goller (Chief Executive Officer and President)
Lei Xiaoyang (Chief Financial Officer and Senior Deputy President)[1] |
| Industry: | Automotive |
| Products: | Automobiles |
| Num Employees: | ~3,900 |
| Divisions: | Zinoro |
| Homepage: | www.bmw-brilliance.cn |
BMW Brilliance (officially BMW Brilliance Automotive Ltd.) is an automobile manufacturing company headquartered in Shenyang, China and a joint venture between BMW (as majority holder) and Brilliance Auto. Its principal activity is the production, distribution and sale of BMW passenger cars in mainland China.
The BMW Brilliance Zinoro all-electric crossover, based on the BMW X1 (E84), is the first product of BMW Brilliance's new brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer. Since early 2014 the Zinoro 1E is available for leasing only in Beijing and Shanghai.
History
On 27 March 2003 BMW and Brilliance Auto agreed to form a joint venture to produce BMW cars for the Chinese market, with BMW holding a 50 per cent stake, Brilliance Auto 40.5 per cent and the Shenyang municipal government 9.5 per cent.[2] [3] BMW and Brilliance agreed to invest an initial €450 million (US$483 million) in the venture.[3] The first Chinese-made BMW, a BMW 325, was sold in October 2003.[4]
In April 2009 BMW Brilliance announced that it would construct a second automobile assembly plant in China.[5] Construction of the plant began in Shenyang in June 2010, with a planned cost of US$73.53 million and a production capacity of 100,000 units.[6] Production at the plant began in May 2012.[7]
In January 2011 BMW Brilliance announced that it would begin Chinese production of a BMW 5 series electric hybrid car later that year.[8]
In 2013, BMW Brilliance opened a research and development centre. It was expanded in 2020, making it BMW's largest R&D centre outside of Germany.[9]
In October 2018, BMW announced that it would increase its stake from 50% to 75%, making BMW the first foreign carmaker to take majority control of its joint venture in China.[10]
In February 2022, BMW acquired a majority 75% stake in BMW Brilliance with Brilliance indirectly owning the remaining 25% of the company.[11]
Products
BMW Brilliance currently produces the following vehicles:
[12]
Former products
Gallery
Zinoro vehicles
See main article: Zinoro. Zinoro is a vehicle brand under BMW Brilliance specializing in electric vehicles.
Sales
| Calendar year | Total sales (vehicles produced in China) |
|---|
| 2005 | N/A |
| 2006 | 22,500[13] |
| 2007 | 30,600 |
| 2008 | N/A |
| 2009 | 44,888[14] |
| 2010 | N/A |
| 2011 | 108,189[15] |
| 2012 | N/A | |
External links
Notes and References
- Web site: Company Overview of BMW Brilliance Automotive Ltd.. 7 October 2012. Bloomberg Businessweek. https://archive.today/20130118151702/http://investing.businessweek.com/research/stocks/private/people.asp?privcapId=11712807. 18 January 2013. dead.
- News: BMW to manufacture cars in China. 7 October 2012. The Economic Times. 28 March 2003. https://web.archive.org/web/20160305081511/http://articles.economictimes.indiatimes.com/2003-03-28/news/27545090_1_joint-venture-brilliance-china-automotive-holdings-bmw-group. 5 March 2016. dead.
- News: BMW signs China deal. 7 October 2012. BBC News. 27 March 2003.
- News: First locally-built BMWs on sale this weekend - report. 7 October 2012. Just Auto. 16 October 2003. 12 August 2014. https://web.archive.org/web/20140812224848/http://www.just-auto.com/news/first-locally-built-bmws-on-sale-this-weekend-report_id76031.aspx. dead.
- News: BMW, Brilliance Auto to build second China plant. 7 October 2012. Reuters. 20 April 2009.
- News: BMW-Brilliance starts building second plant. 7 October 2012. Gasgoo. 3 June 2010. 12 August 2014. https://web.archive.org/web/20140812230345/http://autonews.gasgoo.com/china-news/bmw-brilliance-starts-building-second-plant-100603.shtml. dead.
- News: 2012 milestones, next year's mission for BMW Brilliance. 24 February 2013. China Daily. 31 December 2012.
- News: BMW Brilliance to begin production of 5 series electric hybrid. 7 October 2012. Gasgoo. 24 January 2011. 1 August 2013. https://web.archive.org/web/20130801014600/http://autonews.gasgoo.com/china-news/bmw-brilliance-to-begin-production-of-5-series-ele-110124.shtml. dead.
- Web site: 2020-04-02. BMW Brilliance launches new factory construction. 2021-09-15. electrive.com. en-US.
- News: BMW to buy control of China venture in 'new era' for foreign carmakers. 2018-10-10. Reuters.
- 2022-02-11. Ad-hoc: BMW AG acquires majority stake in BMW Brilliance Automotive Ltd. leading to full consolidation effective 11 February 2022. 2022-02-11. BMW. Automotive World. en-GB.
- Web site: BMW versorgt die kleineren Modelle mit mehr Strom .
- News: BMW Brilliance sales rise by 36 per cent in China. 24 February 2013. The Economic Times. 27 January 2008.
- News: Brilliance sells 22,000 BMW cars in Jan-Apr, up 77.3%. 24 February 2013. Gasgoo. 28 May 2010. 12 August 2014. https://web.archive.org/web/20140812225354/http://autonews.gasgoo.com/china-news/brilliance-sells-22-000-bmw-cars-in-jan-apr-up-77-100528.shtml. dead.
- News: Brilliance Auto's net profit grows over 24% in 2011, thanks to increase in BMW sales. 24 February 2013. Gasgoo. 30 March 2012. 30 July 2013. https://web.archive.org/web/20130730035730/http://autonews.gasgoo.com/china-news/brilliance-auto-s-net-profit-grows-over-24-in-201-120330.shtml. dead.
