BITE Beauty explained

BITE Beauty
Type:Private
Industry:Personal care
Founded:2011
Founder:Susanne Langmuir
Hq Location:Toronto, Canada
Profit Year:-->
Equity Year:]
Parent:Kendo

BITE Beauty is a Canadian cosmetics company specializing in lip products. The brand was founded by Susanne Langmuir in 2011, launched in 2012,[1] [2] and acquired by Kendo in 2014. The brand is carried exclusively at Sephora.[3]

All BITE's products are made with food-grade, vegan ingredients[4] and are infused with resveratrol.[5] The factory is located in Toronto; in 2015, around 2000 pieces a day were produced.[6]

Lip.Lab

As of 2022, BITE Beauty ceased to exist.[7] BITE Beauty now operates as "Lip.Lab", a brick-and-mortar retailtainment experience where customers can create their own lipsticks choose the texture, scent, case color and have a selected name engraved on the lipstick tube and lip balms.

As of December 2022, there are 10 lip labs in operation, the locations include:

References

  1. News: How Bite Beauty is building an all-natural lipstick business. Murphy. Jessica. 2017-07-24. BBC News. 2017-08-14. en-GB.
  2. News: Kendo Acquires Bite Beauty. Global Cosmetic Industry. 2017-08-14. en.
  3. News: Sephora shows fresh face in Canadian makeup retail. Ansari. Sadiya. 2015-03-19. The Toronto Star. 2017-08-13.
  4. Web site: FAQ About . Bite Beauty . en.
  5. Web site: BITE BEAUTY: Lip service you want. Strauss. Alix. 2013-12-11. NUVO Magazine. 2017-08-13.
  6. News: Meet Bite Beauty Founder Susanne Langmuir. 2017-08-14. en-US.
  7. Web site: 2022-05-17 . Bite Beauty Announced It's Going Out of Business . 2023-02-23 . Allure . en-US.

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