Binge (streaming service) explained

Binge
Company Type:Subsidiary
Predecessor:Binge (TV channel)
Location:Artarmon, New South Wales
Country:Australia
Area Served:Australia
Ceo:Julian Ogrin[1]
Key People:Alison Hurbert-Burns
(Executive Director)
Products:
Owner:Hubbl
Parent:Foxtel
Website Type:Over-the-top media service
Registration:Required
Users: 1.529M (as of 31 March 2023)[2]
Language:English
Current Status:Active

Binge (stylised in all caps) is a video streaming subscription service available in Australia, owned by Hubbl.[3] The service offers on demand and live entertainment, lifestyle, reality and movies.

History

In August 2018 it was reported Foxtel were expected to announce an entertainment subscription video on demand (SVOD) service. The service, internally codenamed Project Jupiter, aimed to combat the building competition from streaming services such as Netflix, Stan, and Amazon Prime Video. This new service would complement Foxtel's sports SVOD service which had been given the go-ahead (later launched as Kayo Sports) as well as offer an alternative to traditional satellite and cable Foxtel services.[4]

In October 2018, it was reported that Project Jupiter would launch in the first half of 2019 to coincide with the final season of Game of Thrones.[5] In March 2019 it was reported Foxtel had green-lit Project Jupiter, however, it would not launch in early 2019 as previously reported.[6] In September 2019 it was reported Foxtel had assembled a staff of 40 ahead of the launch who were located within the same facility as sister-company Kayo Sports. It was also noted the service's code name had changed from Project Jupiter to Project Ares.[7]

On 23 May 2020 it was announced the new service would be called Binge. It officially launched on 25 May 2020.[8]

Subscribers

Date Paying subscribers Total subscribers Ref
As of 4 August 2020185,000217,000[9]
As of 30 September 2020290,000321,000[10]
431,000468,000[11]
561,000679,000[12]
733,000827,000[13]
928,0001,040,000[14]
1,192,0001,263,000[15]
1,375,0001,439,000[16]
1,484,0001,529,000

Content

At launch Binge was reported to offer over 10,000 hours of entertainment, lifestyle, reality and movie content without advertisements,[8] which was expected to expand to 20,000 hours of content within 12 months.[17]

Output deals

Binge's content is drawn primarily from output deals with Foxtel. Not all content available on Foxtel may be available on Binge due to competing agreements with other distributors (including other Australian TV channels) and/or streaming services in Australia.[18]

Ahead of Binge's launch, Foxtel and Binge acquired Australian rights to HBO Max original programmes distributed by Warner Bros. Television Studios.[19] In September 2022, Foxtel announced that WWE Network content would move exclusively to Binge in January 2023.[20] [21]

Some of Binge's suppliers include:

Movies

Binge has access to some of Foxtel movie output deals for movies including Australian cinema, Hollywood blockbusters, British films, independent film and other global releases. Binge may or may not share a same day release with Foxtel's Foxtel Movies release depending on the title and the output deal with its distributor. Some blockbusters like Universal Pictures’ Fast & Furious franchise had an exclusive window on Foxtel's Movies Package before being made available to Binge and other Foxtel on demand subscribes.

Live linear TV channels

Binge also carries a lineup of 26 live linear television networks from Foxtel and other broadcasters.[35] [36] Foxtel owned:

Original programming

Subscription packages

As of June 24, 2023, Binge offers three tiers of monthly subscriptions defined by the number of simultaneous streams allowed – 1, 2, or 4 – and the quality of the streamed content from Standard Definition to High Definition. The standard plan now includes advertisements on all content except movies. The subscriptions range from $10 to $18.[37]

Supported devices

Hardware supported[38]

The devices on this list are supported by Binge:

Software supported

Supported web browsers by platform:

See also

Notes and References

  1. Web site: TV Tonight. Knox. David. Amanda Laing to oversee Foxtel content. 13 August 2020. 13 August 2020.
  2. Web site: Foxtel subscribers grow 6% - AdNews . 2023-08-28 . www.adnews.com.au . en.
  3. Manning . James . 29 December 2023 . Foxtel Group's Hubbl launch: Binge, Kayo Sports accounts moving to new platform in February . 7 March 2024 . . en-AU.
  4. News: Mason. Max. Foxtel readies sport and entertainment streaming services to fight Netflix, Stan. The Australian Financial Review. 6 August 2018. 4 July 2020. subscription. https://web.archive.org/web/20191225063634/https://www.afr.com/companies/media-and-marketing/foxtel-readies-sport-and-entertainment-streaming-services-to-fight-netflix-stan-20180805-h13kg9. 25 December 2019.
  5. Web site: Knox. David. Foxtel sports-streaming tipped for December. TV Tonight. 29 October 2018. 4 July 2020.
  6. News: Mason. Max. Foxtel plots its next streaming service to take on Stan and Netflix. 3 March 2019. 4 July 2020. The Australian Financial Review. subscription. https://web.archive.org/web/20200215152247/https://www.afr.com/companies/media-and-marketing/foxtel-prepares-to-take-on-stan-netflix-with-project-jupiter-20190303-h1bx87. 15 February 2020.
  7. News: Mason. Max. Foxtel ramps up Project Ares ahead of launch of 'Kayo's sister'. 16 September 2019. 4 July 2020. subscription. The Australian Financial Review. https://web.archive.org/web/20200215152259/https://www.afr.com/companies/media-and-marketing/foxtel-ramps-up-project-ares-ahead-of-launch-of-kayo-s-sister-20190915-p52qyo. 15 February 2020.
  8. Web site: Knox. David. TV Tonight. Binge ready to tempt. 23 May 2020. 4 July 2020.
  9. Web site: TV Tonight. Knox. David. Kayo, Binge, Foxtel Now paid subscribers top 900,000. 10 August 2020. 29 August 2020.
  10. Web site: Cheik-Hussein. Mariam. AdNews. Binge, Kayo boost Foxtel subscriptions but revenue still down. 6 November 2020. 12 November 2020.
  11. Web site: TV Tonight. Knox. David. Binge for the fans. 26 February 2021. 28 February 2021.
  12. Web site: News Corp reports: Kayo audiences doubles, Binge climbs to new high . Mediaweek . en-AU . 6 May 2021.
  13. Web site: NEWS CORPORATION REPORTS FOURTH QUARTER AND FULL YEAR RESULTS FOR FISCAL 2021 . News Corp . 5 August 2021 . BINGE, which launched in May 2020, had 827,000 subscribers (733,000 paying) as of June 30, 2021, compared to 80,000 subscribers (56,000 paying) in the prior year..
  14. Web site: Foxtel Group Second Quarter: Foxtel subs 4m, Kayo & Binge each 1m+ . Media Week . 4 February 2022 . Binge reached 1.04 million subscribers (928,000 paid), up 122%..
  15. Web site: Foxtel's streaming subscriber base up 31% in Group Q4 and full-year fiscal 2022 results . Mumbrella . 9 August 2022 . BINGE reached 1.263 million subscribers (1.192 million paid), up 53%..
  16. Web site: Foxtel Group Fiscal 2023 Second Quarter Earnings . Foxtel Group . 10 February 2023.
  17. Web site: Perry. Kevin. EVERYTHING YOU NEED TO KNOW ABOUT AUSTRALIA'S NEXT STREAMING SERVICE BINGE. TV BlackBox. 22 May 2020. 5 July 2020.
  18. Web site: Foxtel secures exclusive HBO deal ahead of Binge launch . Australian Financial Review . en . 6 May 2020.
  19. Web site: Knox . David . 7 May 2020 . HBO deal a final brick ahead of new streaming launch . 5 July 2020 . TV Tonight.
  20. Web site: Szalai . Georg . September 27, 2022 . WWE Expands Exclusive Deal With Foxtel in Australia . September 29, 2022 . The Hollywood Reporter.
  21. Web site: Sim . Josh . September 28, 2022 . WWE Network lands on exclusively Foxtel's Binge streaming service in Australia . September 29, 2022 . SportsPro.
  22. Web site: Foxtel buys ABC TV programs . Mumbrella . 11 January 2011.
  23. Web site: Foxtel lines up premium documentary channel Fox Docos to replace Arts network . C21media . en-us.
  24. Web site: Foxtel Archives . Banijay Group - We are Banijay . 12 September 2019 . en.
  25. Web site: Foxtel and BBC Studios reach new long-term content agreement . Foxtel.
  26. Web site: Foxtel Australia acquires crime and lifestyle content from Cineflix Rights . Television Asia Plus . 26 May 2014.
  27. Web site: Groves . Don . Foxtel gets ready to green light three Aussie dramas . IF Magazine . en-AU . 29 October 2020.
  28. Web site: ITV Studios forms Foxtel partnership . C21media . en-us.
  29. Web site: Foxtel and NBCUniversal complete new multi-year content agreement . Foxtel.
  30. Web site: Foxtel distribution deal with Studiocanal . advanced-television.com. 16 October 2013 .
  31. Web site: Blockbuster lineup for Foxtel Movies .
  32. Web site: Samios . Zoe . ViacomCBS signs distribution deal with Foxtel . The Sydney Morning Herald . en . 15 March 2020.
  33. Web site: Village Roadshow Film Distribution . villageroadshow.com.au.
  34. Web site: Foxtel and WarnerMedia agree major multi-year relationship expansion . Foxtel.
  35. Web site: Knox . David . 28 July 2020 . No blackouts on Binge . 29 August 2020 . TV Tonight.
  36. Web site: Stead . Chris . BINGE streaming service: Price, features and content Finder . finder.com.au . 24 May 2023 . en-AU.
  37. News: Barrett. Dan. 2020-05-26. Binge: is this Foxtel's last gasp or the future of streaming in Australia?. en-GB. The Guardian. 2020-06-30. 0261-3077.
  38. Web site: Binge .

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