Boy Genius Report Explained

Boy Genius Report (BGR)
Commercial:Yes
Type:Technology news
Language:English
Owner:BGR Media LLC.(Penske Media Corporation)
Author:Jonathan S. Geller
Current Status:Online

Boy Genius Report (also referred to as BGR) is a technology-influenced website and covers topics ranging from consumer gadgets, to entertainment, gaming, and science. Founded in October 2006 by anonymous web personality Boy Genius (also referred to as BG/BGR), the site was previously based on offering the public an early look at upcoming mobile phones and devices before anyone else. On April 27, 2010, BGR was acquired by Penske Media Corporation.[1]

Reception

BGR has been mentioned in many major news sources such as the Wall Street Journal blog Digits,[2] ABC News,[3] Reuters,[4] The Huffington Post,[5] and CNBC.[6] Examples of BGR's ability to be the first to report news about a gadget include the first pictures of the Android 2.0 mobile operating system in 2009[7] and the first reported picture of the Amazon Kindle 2 in 2008.[8]

As of August 2017 BGR reaches over 11 million unique visitors a month.[9]

Boy Genius

While running BGR, Boy Genius kept his identity concealed. On April 27, 2010, Boy Genius revealed himself as Jonathan Geller, a 23-year-old Greenwich, Connecticut, high school dropout who never attended college.[10] [11] Geller chose to remain anonymous at first due to the marketing opportunities that being anonymous afforded him and his site (despite his identity being widely known by many of the organizations whose information he was disclosing). When BGR joined Penske Media Corporation, Geller decided it was best for both him and his site that he reveal himself as the site's founder and editor-in-chief.[12]

See also

Notes and References

  1. Web site: Jonathan S. Geller. Taking BGR to the next level—MMC acquires BGR. Boy Genius Report. 2010-04-26. 2017-08-13.
  2. News: Verizon Droid Ad Aims for iPhone. Andrew. LaVallee. 2009-10-19. Digits. The Wall Street Journal. 2017-08-13.
  3. Web site: Verizon's Mystery Droid Takes Aim at Apple's iPhone. Mae Ki. Heussner. 2009-10-21. ABC News. 2017-08-13.
  4. News: Motorola rises ahead of next Android phone launch. Sinead. Carew. 2009-10-19. Reuters. 2017-08-13.
  5. News: Black Friday: Apple's Sales Leaked?. 2009-11-16. The Huffington Post. 2017-08-13.
  6. Web site: Apple iPhone 3GS Sold Out? Nope!. Jim Goldman. 2009-06-15. CNBC. 2017-08-13.
  7. Web site: Android 2.0 screenshot walkthrough. Jonathan S. Geller. 2009-10-16. Boy Genius Report. 2017-08-13.
  8. Web site: Amazon Kindle 2 e-books its way to BGR. Jonathan S. Geller. 2008-10-03. Boy Genius Report. 2017-08-13.
  9. Web site: Advertising. 2017-08-13.
  10. Web site: Mobile Blogger "Boy Genius" Unmasked, Acquired. Peter. Kafka. 2010-04-26. All Things Digital. 2017-08-13.
  11. News: Jonathan Geller: The 'Boy Genius' Behind BGR.com. Andrew. Benkovic. The Huffington Post. 2014-04-01. 2017-08-13.
  12. Web site: Boy Genius Report's Jonathan Geller on the Benefits on Anonymity. Aneya. Fernando. 2014-07-02. Adweek. 2017-08-13.