| Bónus | |
| Type: | Subsidiary |
| Industry: | Retailing |
| Hq Location City: | Reykjavík |
| Hq Location Country: | Iceland |
| Num Locations: | 33[1] |
| Num Locations Year: | 2024 |
| Area Served: | Iceland Faroe Islands |
| Products: | Discount store |
| Owner: | Hagar |
| Num Employees: | 1000 |
| Num Employees Year: | 2019 |
| Website: | bonus.is |
Bónus (in Icelandic pronounced as /ˈpouːnʏs/) is an Icelandic no-frills supermarket chain owned by Hagar. Bónus operates 33 stores in Iceland and seven in the Faroe Islands. And 1 in denmark It follows the no-frills format of limited hours, simple shelves and having a giant fridge instead of chiller cabinets.
Bónus was started by Jón Ásgeir Jóhannesson and his father, Jóhannes Jónsson, with the first store in Skútuvogur street in Reykjavík in April, 1989.[2] Within just a few years, the chain became the biggest supermarket chain in Iceland. In 1992, another Icelandic supermarket, Hagkaup, bought a 50% stake, and in 1993, Hagkaup and Bónus established a joint purchasing company named Baugur.[3] In 1994, the company made its first investment in Faroe Islands.[4]
Bónus and Hagkaup are now both owned by Baugur Groups subdivision Hagar.