Aviad Meitar Explained

Aviad Meitar (born 1959) is the Chairman of Quadrant European Beverages Limited, the Pepsi bottler for Bulgaria. He served as Chairman of Quadrant Amorq Bottling Company Limited (QABCL), the exclusive PepsiCo licensee for Romania and Moldova, until its successful sale to PepsiAmericas, the second largest PepsiCo bottler in the world, in July 2006.^{[1] [2] [3] [4]}

Meitar set up QABCL's operation (Pepsi venture) in Romania in 1991 and has had oversight managerial responsibility for the company's operations since.^{[5] [6] [7]}

He has been a senior executive with Quadrant Management, the New York City-based management arm of a private investment fund, for close to 18 years. Prior to setting up QABCL he was responsible for other investments of the fund, and for the review of acquisition candidates.^[8]

Biography

Meitar grew up in a small town called Kiryat Ono, in Israel. During his childhood years he studied in the local conservatory and played the french horn in its concert band. This made music a special part of his life and, although he chose a different profession, he has been actively playing with concert bands and symphonic orchestras all these years.

He has a Bachelor of Laws degree from Tel Aviv University School of Law and an MBA from Boston University Graduate School of Management.^{[9] [10]}

Meitar lives in Israel with his wife Ravit and has three children, Yigal, Ayal and Yiftach.

External links

• An Unimaginable Journey: How Pepsi Beat the Odds in Romania, Aviad Meitar (Author), Eric L. Mott (Editor), Kelly Jo Eldredge (Editor), 2009
• http://www.books-and-authors.net/BooksoftheYear2010.html
• Article in the New York Times "Taking the Pepsi Franchise to an Ice-Cold Romania" https://www.nytimes.com/2010/10/26/business/26flier.html?src=busln

Notes and References

1. http://www.capital.ro/index.php?section=articol&screen=index&id=132837 "'An Unimaginable Journey', de Aviad Meitar sau drumul spre succes a unei companii multinaţionale"
2. https://books.google.com/books?id=3twmAQAAIAAJ&q=%22Aviad+Meitar%22 "Newsweek"
3. https://books.google.com/books?id=O5OZAAAAIAAJ&q=%22Aviad+Meitar%22 "Business international"
4. http://www.amanet.org/training/podcasts/3595.aspx?pcode=XCRP "Aviad Meitar on Refreshing Romania with Pepsi"
5. http://www.obiectivdesuceava.ro/index.php?page=articol&ids=109675 "Istoria lansării Pepsi în România, în anii ´90, povestită de Aviad Meitar"
6. Apetrei, Alina, "Interview: The story of Pepsi Romania", Wall-Street.ro, March 15, 2010
7. Fromm, Jeff, "Favorite Quoted Quotes from ‘An Unimaginable Journey’", Business Law Strategy, February 20, 2010
8. http://www.zf.ro/companii/sfatul-fondatorului-pepsi-pentru-antreprenorii-romani-vindeti-afacerea-inainte-de-a-ajunge-la-varf-5730436/ "Sfatul fondatorului Pepsi pentru antreprenorii romani: vindeti afacerea inainte de a ajunge la varf"
9. http://aviadmeitar.com/theauthor/ "About the Author"
10. http://www.mmdnewswire.com/aviad-meitar-7375.html "New book describes how group of entrepreneurs navigated rough seas to bring one major American beverage company to emerging market economy of Romania"