| Avanza Bank Holding AB | |
| Trading Name: | Avanza |
| Type: | Public |
| Isin: | SE0012454072 |
| Industry: | Financial services |
| Founder: | Sven Hagströmer |
| Hq Location City: | Stockholm |
| Hq Location Country: | Sweden |
| Area Served: | Sweden |
| Products: | Savings accounts, mortgage loans, insurance, pensions |
| Services: | Stockbroker, corporate finance |
| Num Employees: | 635 |
| Num Employees Year: | 2022 |
| Subsid: | Avanza Fonder Avanza Pension Placera Media |
Avanza Bank Holding AB is a Swedish online bank based in Stockholm, specializing in savings, investments and pensions. Avanza is the largest stockbroker in Sweden and on the Stockholm Stock Exchange, with 1,863,100 customers and a 6.6% share of the Swedish savings market as of August 2023.[1]
Avanza was founded in 1999 as HQ.se.
In 2001, HQ.se acquired Avanza changed its name to Avanza, which became the largest stockbroker in Sweden, with 80,000 active customers.[2]
In 2006, Avanza acquired stock magazine Börsveckan and launched Placera, a free online newspaper. Placera is focused on equities, funds and savings. The two are editorially independent and are grouped under Placera Media, a wholly-owned subsidiary of Avanza.[3]
During the same year, another wholly-owned subsidiary, fund manager Avanza Fonder, was launched, along with their first product Avanza Zero, a completely free-of-charge index fund tracking the OMX Stockholm 30 index.
In 2018, Avanza Fonder launched the cheapest global fund in the world, Avanza Global, with an annual management fee of 0.05%.[4]
In 2019, Avanza won the Swedish Quality Index’s award for the most satisfied savings customers in Sweden for the tenth consecutive year.[5]