| Automóvil Panamericano | |
| Company: | Televisa |
| Total Circulation: | 125,000[1] |
| Language: | Spanish |
| Category: | Automotive |
| Frequency: | Monthly |
| Editor: | Hernán Aceves |
| Firstdate: | 1995 |
| Lastdate: | 2020 |
| Country: | Mexico |
| Website: | automovilonline.com.mx |
Automóvil Panamericano or simply Automóvil (Spanish for "Panamerican automobile") was a Mexican automotive enthusiast magazine first published in 1995. Owned by Motorpress-Televisa and partner of the German Auto, Motor und Sport. It ranked as the ninth most read magazine in Mexico, and the most read Spanish language automotive magazine in the world.
Critical testing, motor sports and buyers guidance have been a regular since its founding.
Originally based on the Spanish magazine Automóvil Fórmula (issued since 1978), the first issue of Automóvil Panamericano was officially released on 15 January 1995, whereas a sample #0 issue had appeared months earlier in October 1994. The layout of this first issue's cover would retain a simple style that would abide until today, presenting Automovils logo on the top header, the months' featured tested car centered, further tests on the bottom and various articles elsewhere.
The first renewal of the magazine was issued in February 2002 as editorial director Ricardo Chan Robles took charge. The magazine's frame changed to black and the logo was changed, now using a bolder typography.
Automóvil Digital is a running online project appeared in July 2007 to distribute a digital version of the magazine to a VIP readers list.
MyAutomovil.com is the online counterpart appeared for the Latin market in North America in March 2008 (WWW.MYAUTOMOVIL.COM).
On May 15, 2003, was launched the magazine number 100th. The cover was coloured yellow and were added up to 50 pages.
The cover showed 20 exotic cars that were considered the best of the world, featuring the Pagani Zonda S, the Ferrari 550 Maranello and the Mini Cooper.
The ten-year anniversary commemorative was launched on February 15, 2005. The frame now changed to red and were added up to 30 pages. In the cover featured the Mercedes-Benz SLR McLaren. The cover had remained the same since then.
On February 15, 2010, was launched the magazine special edition the 15th anniversary.
Since its first issue, Automóvil Panamericano would raffle off a brand new automobile with the Juzge su coche y gane un coche contest (Judge your car and win a car). The readers would review several aspects of their current car (if they had any) and send the answer sheet via post mail to Automóvils headquarters in Mexico City. After the deadline, a winner would be chosen and the results of the survey would be published in the following month's issue.
However, in 1999 the contest's rules underwent a major renewal, resulting in the Best Cars of the Year contest, in which the favourite automobile for each category would be picked by readers, no longer having to review their own car; the contestants would send their answers via post mail as before.
Since 2003, actual silver prizes would be awarded to the people-chosen winning cars; marques would send a representative to collect the small statue at a special ceremony. Additionally, a special golden award to the Best Car of the Year (overall) would be given.
| Issues | Editor | |
|---|---|---|
| March 1995 - April 1999 | Juan Hernández | |
| May 1999 - March 2001 | Juan Manuel García | |
| April 2001 - March 2002 | Ricardo Chan Robles | |
| April 2002 - May 2002 | José Carlos de Mier | |
| June 2002 - August 2004 | Fernando Miranda | |
| September 2004 - May 2008 | Javier Barranco | |
| June 2008 - February 2010 | Fernando Carrión | |
| February 2010 - September 2014 | Héctor Ocampo | |
| September 2014 - | Hernán Aceves |