Australian Marketing Institute Explained

The Australian Marketing Institute (AMI) is Australia's largest professional body for marketers.^[1] The AMI's core purpose is to support progress in the careers of their members and advance the marketing profession.^[2] The AMI has over 30,000 marketers in its network and is certification body for the Certified Practising Marketer designation in Australia.

History

Founded in 1933 as the Institute of Sales and Business Management, in 1965 the name was changed to Institute of Sales and Marketing Executives, and in 1975 to its current name, Australian Marketing Institute.^[3]

Structure

AMI operates under the direction of a National Board of Directors and the help of volunteer councilors known as the State Committees.

Current National Board of Directors

Chair: Lynda Cavalera
Deputy Chair: Andrew Thornton
Company Secretary: Narendra Prasad
Director: Nick Kariotoglou
Director: Nicholas Ridis
Director: Mona Lolas

Previous National Board of Directors

TBA

Membership

In addition to corporate membership, there are several personal membership categories:

Associate Member: Members of the AMI are entitled to use the post nominal AMAMI, and have voting rights in the institute's elections as well as eligibility for appointment to the National Board and state council.
Fellow: A Fellow is someone who has held membership with the AMI for at least 5 years. Fellows are entitled to use the post nominal FAMI CPM.
International Member
Student.
Graduate. Graduating student members or new applicants get discounted membership for the first two years upon completion of their studies.

Certified Practising Marketer (CPM)

The AMI offers a designation for professional marketers - Certified Practising Marketer or CPM - recognition of formal education and successful application of marketing knowledge and skills.^[4] ^[5]

To maintain their certification, CPMs are required to undertake a minimum of 100 hours of structured learning such as workshops, tertiary studies, forums and training.

Awards

The annual Awards for Marketing Excellence were founded in 1982. The Awards recognises notable achievements across 18 categories and presented 7 special awards:^[6]

Use of Artificial Intelligence in Marketing
Brand Revitalisation
Customer Acquisition Marketing
Market and Consumer Insights
Customer Retention
Content Marketing
Creativity in Brand, Product or Service Marketing
Customer Experience Management Strategy
Data Driven Marketing Strategy
Product/Service Revitalisation
Integrated Marketing Communications Program
Not for Profit Marketing
Public Sector Marketing
Small Budget Marketing
Social Change Marketing
Social Media Marketing
Sponsorship Effectiveness
Omnichannel strategy

Special Awards

Sir Charles McGrath Award
Certified Practising Marketer of the Year
Chief Marketing Officer of the Year
Future Leader of the Year Award
Campaign of the Year
Marketing Team of the Year
Best Marketing Agency

Past winners

Notable recipients include:

Gail Kelly (2007)

External links

http://www.ami.org.au AMI Homepage

Notes and References

Web site: Professional Memberships . University of Melbourne . 2014-02-25 . dead . https://web.archive.org/web/20140301143739/http://fbe.unimelb.edu.au/csc/experience/professional/prof_memberships . 2014-03-01 .
http://www.wadecockfield.com.au/
Book: D.G. Brian Jones. Mark Tadajewski. The Routledge Companion to Marketing History. 2016. Routledge. 978-1-134-68875-3. 591.
Web site: CPM: CERTIFIED PRACTISING MARKETER. 2014-02-25. https://web.archive.org/web/20140301014907/http://www.ami.org.au/imis15/AMI/Recognition/Certified_Practising_Marketer/AMI/Recognition/Certified_Practising_Marketer.aspx. 1 March 2014. dead.
Book: Public Relations . Melanie James . Career FAQs . 2006 . 35. 9781921106361 .
Web site: AMI 2018 Awards for Marketing Excellence. www.e-award.com.au. en. 2018-01-10. https://web.archive.org/web/20180111165010/https://www.e-award.com.au/2018/amiawards/newentry/categories.php. 11 January 2018. dead.