Aurus Motors Explained

Aurus Motors Ltd.
Native Name:Аурус Моторс
Type:Private
Location:Moscow, Russia
Area Served:Worldwide
Key People:Andrey Pankov (CEO)[1]
Industry:Automotive
Products:Automobiles
Owner:NAMI (63.5%)
Tawazun Holding (36%)
Sollers JSC (0.5%)[2]

Aurus Motors (Russian: Аурус Моторс) is a Russian luxury car company founded in 2018, originally strictly as a Russian motorcade vehicle brand until 2021 when the company's first civilian model, the Aurus Senat, began production in May. The automaker claims to have sold 115 cars in 2023.[3] Facelifts are planned for 2026 and 2030.[4] President Putin had a facelifted Aurus in 2024.[5]

Name

According to the company, Aurus is a portmanteau of aura or aurum (Latin for 'gold') and Rus.[6]

History

In 2013, NAMI began development on a new Russian presidential state car to replace the then-current Mercedes-Benz S 600 Pullman Guard.[7]

In 2018, the new Russian presidential state car and motorcade vehicles were introduced under the Aurus Kortezh (Russian for cortege or motorcade) line of vehicles. This includes the Senat sedan and limousine, Arsenal van, and Komendant SUV. The three vehicles are named after Kremlin towers.[8]

On 19 February 2019, the Russia Ministry of Industry and Trade announced that Abu Dhabi, United Arab Emirates-based company Tawazun Holding would invest in a 36% stake of Aurus Motors for US$124 million within the next three years and would distribute Aurus cars in the Middle East.[9]

At the 2019 Geneva International Motor Show in March, Aurus exhibited the Senat and Senat Limousine, previewing future sale of the models.[10]

At the 2019 24 Hours of Le Mans from 15 to 16 June, G-Drive Racing partnered with Aurus and raced an Oreca 07 rebadged as the Aurus 01. The team finished 11th place in the race with 364 laps.[11]

In May 2021, Sollers JSC began civilian-use production of the Senat motorcade car at the Yelabuga, Tatarstan Ford Sollers plant, where the Russian-spec Ford Transit is produced.[12] [13] The base model started at ~18 million rubles (US$243k), while the launch edition model was priced at ~22 million rubles (US$297k).[14]

Models

Kortezh series

The Aurus Kortezh line is developed by NAMI and manufactured by Sollers.

Civilian models

Motorcade vehicles

Upcoming models

Motorsport vehicles

Notes and References

  1. Web site: ru. Бывший гендиректор Renault в России возглавил Aurus. ria.ru. 2022-12-28.
  2. Web site: Russia starts series production of Aurus luxury cars. TASS. 31 May 2021. 18 July 2021.
  3. Web site: Стало известно количество проданных в 2023 году автомобилей Aurus . 2024-07-03 . Auto News.
  4. Web site: ТАСС . 2024-07-03 . Telegram.
  5. Web site: РБК . http://web.archive.org/web/20240507113231/https://t.me/rbc_news/94302 . 7 May 2024 .
  6. Web site: Brand. Aurus Motors. 18 July 2021.
  7. Web site: Новый отечественный автомобиль представлен в ходе инаугурации Президента Российской Федерации. NAMI. 18 July 2021. ru.
  8. Web site: Для "Кортежа" разработали "очень красивый" мотоцикл. Motor. 18 May 2018. 18 July 2021.
  9. Web site: Abu Dhabi's Tawazun to get a stake in Russian luxury car project. Reuters. 18 February 2019. 18 July 2021.
  10. Web site: The Aurus experiment: Russia's Rolls-Royce makes Geneva debut. Autoweek. Jay. Ramey. 11 March 2019. 18 July 2021.
  11. Web site: G-Drive Racing Confirm Aurus 01 Gibson Effort In 2019 ELMS & Le Mans 24 Hours. Daily Sports Car. 2 April 2019. https://web.archive.org/web/20190908142656/http://www.dailysportscar.com/2019/04/02/g-drive-racing-confirm-aurus-01-gibson-effort-in-2019-elms-and-le-mans-24-hours.html. 18 July 2021. 8 September 2019.
  12. Web site: Russia begins production of high-end sedan promoted by Putin. Reuters. 31 May 2021. 18 July 2021.
  13. Web site: 'Tatarstan will make another step forward': Putin launches Aurus plant in Yelabuga. Realnoe Vremya. 2 June 2021. 18 July 2021.
  14. Web site: Mass production of Aurus will start in May. Russian Automotive Market Research. 21 April 2021. 18 July 2021. 18 July 2021. https://web.archive.org/web/20210718014302/https://www.napinfo.ru/en/news/cars/mass-production-of-aurus-will-start-in-may. dead.
  15. Web site: Aurus Senat. Aurus Motors. 18 July 2021.
  16. Web site: Aurus Limousine. Aurus Motors. 18 July 2021.
  17. Web site: Aurus Arsenal Is Vladimir Putin's New Luxury Minivan. Motor1. Sergey. Udachin. 23 October 2018. 18 July 2021.
  18. Web site: 2nd Aurus Senat Cabriolet rolls off the factory lines. FormaCar. 17 March 2020. 18 July 2021.
  19. Web site: The Russian automaker that created Putin's armored limo made a luxury version that rips off Mercedes and Rolls-Royce — take a look at the Frankenstein car. Business Insider. Brian. Pascal. 31 August 2018. 18 July 2021.
  20. Web site: Aurus Komendant: названа дата начала производства. Kolesa. Andrey. Ezhov. 28 November 2018. 18 July 2021. ru.
  21. Web site: 2021 Aurus Komendant spy shots. Motor Authority. Viknesh. Vijayenthiran. 2 April 2020. 18 July 2021.
  22. Web site: КРОМЕ ПРЕМИАЛЬНЫХ ВНЕДОРОЖНИКОВ ПОД МАРКОЙ AURUS ВЫПУСТЯТ МОТОЦИКЛ: ЕГО МОТОР И ВНЕШНОСТЬ УЖЕ РАСКРЫТЫ. NaAvtoTrasse. 16 June 2021. 18 July 2021. ru.
  23. Web site: The Hydrogen Version of the Russian Aurus has a Power Reserve of 600 Km and Accelerates to 100 Km / H in 4 S . 4 July 2022 .

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