Audi Brasil Distribuidora de Veículos explained

Audi Brasil Distribuidora de Veículos Ltda.
Former Name:Audi Senna Ltda.
Predecessor:Senna Import
Type:Private
Foundation:2000
Location City:São Paulo
Location Country:Brazil
Area Served:Brazil
Services:Car distribution
Products:Automobiles
Parent:Audi AG

Portuguese: Audi Brasil Distribuidora de Veículos|i=no is a Brazilian company that imports and distributes Audi cars into Brazil. It was established in 2000 as a joint venture named Audi Senna.

History

In 1993, Audi signed an agreement with Senna Import, a company owned by Formula One driver Ayrton Senna and his family, for importing and selling Audi cars into Brazil. The imports began in 1994.[1]

In December 1999, the Senna family and Audi agreed to the creation of a joint venture.[2] It was established in 2000 as Audi Senna. The Senna family (through Senna Import) owned a 49% stake while the rest was owned by Audi.[1] [3]

In 2005, Audi acquired the Senna stake in the venture, turning it into a wholly owned subsidiary and giving it its present name.[1] [3]

Notes and References

  1. Web site: Audi steps up sales campaign in South America . Automotive News . 17 March 2005 . 18 January 2019 . limited.
  2. Web site: Audi alemã e Senna Import fazem acordo e criam nova empresa . German Audi and Senna Import make an agreement and create a new company . Folha de Londrina . Portuguese . 19 December 1999 . 18 January 2019.
  3. Web site: Audi rompe parceria de mais de dez anos com família de Ayrton Senna . Audi ends 10-year partnership with Ayrton Senna's family . Folha de São Paulo . Portuguese . 18 March 2005 . 18 January 2019.