Audi RSQ explained

The Audi RSQ concept vehicle series include:

Audi RSQ (2004)

Audi RSQ
Manufacturer:Audi AG
Production:2004
Class:concept car
film product placement
Layout:mid engine, all wheel drive
Platform:Fibreglass construction over aluminium space frame
Body Style:2-door coupé
Engine:5.0 L twin-turbocharged FSI V10
Transmission:6-speed manual
Doors:Reverse butterfly doors
Related:Audi Le Mans quattro
Audi TT
Lamborghini Gallardo
Designer:Julian Hönig (Senior Exterior Designer at Audi AG)

The Audi RSQ is a mid-engined concept car developed by Audi AG for use as a product placement in the 2004 sci-fi film I, Robot.[1] It is meant to depict a technologically advanced automobile in the Chicago cityscape from the year 2035.

This sports coupé is a visionary interpretation of Audi's typical automobile design. An important challenge presented to the designers was that in order for the car to have successful advertising for Audi as product placement, despite its extreme character, the car still had to be recognised by those audience members familiar with car designs as an Audi. To accommodate this demand, the engineers implemented a current Audi front-end design which includes the trapezoidal "Audi single-frame grille," the company's trademark four overlapping rings, and the Multi Media Interface (MMI) driver-to-car control system.[2] The RSQ also includes special features suggested by film director Alex Proyas.[3] The car uses spheres instead of conventional wheels. Its two reverse butterfly doors are hinged to the C-pillars of the body.[2]

Although this kind of collaboration was a first for Audi, a similar project named the Lexus 2054 was developed by Lexus for use in the 2002 film Minority Report.[4]

Audi RSQ e-tron (2019)

Audi RSQ e-tron
Manufacturer:Audi
Production:2019
Class:concept car
film product placement
Layout:Individual-wheel drive
Body Style:2-door coupé
Motor:4 liquid-cooled permanent magnet synchronous electric motors placed at each wheel
Related:Audi RSQ
Designer:Jan Poliak

The Audi RSQ e-tron is a concept car developed by Audi for use in the 2019 animated film Spies in Disguise.[5] [6]

According to Audi, the car was designed closely with Blue Sky Studios and features a "visionary design language and futuristic highlights including a hologram speedometer".[7]

Marketing

As part of the Audi RSQ e-tron and Spies in Disguise movie launch, a video named 'Lunchbreak' was produced.[8]

See also

External links

Notes and References

  1. https://web.archive.org/web/20060128023648/http://www.audi.co.uk/company/pressrelease.jsp?id=11429 An Audi for the Year 2035: In
  2. Web site: The Making of the Audi RSQ for the Epic Movie Event "I, ROBOT" . 2007-12-30 . 2004-04-07 . Press release . Audi. https://web.archive.org/web/20080105064907/http://www.audiworld.com/news/04/nyias/robot2/. 5 January 2008 . live.
  3. Web site: Automobiles and their placement in movies: Good for the image? news . 2007-12-30 . 2007-12-28 . Brand Dossier . domain-b.com . https://web.archive.org/web/20071229060234/http://www.domain-b.com/brand_dossier/adv_brnd/20071228_automobiles.html. 29 December 2007 . live.
  4. Web site: I, Robot: U, Audi . 2007-12-30 . 2004-07-09 . IGN Cars . IGN Entertainment. https://web.archive.org/web/20080105123307/http://cars.ign.com/articles/529/529473p1.html. 5 January 2008 . live.
  5. Web site: Audi RSQ E-Tron Is An Animated Spy Car You'll Never Drive . . 29 November 2019 . 11 January 2020.
  6. http://www.audi-mediacenter.com/en/press-releases/audi-designs-first-virtual-concept-car-for-hollywood-movie-spies-in-disguise-12189 Audi designs first virtual concept car for Hollywood movie "Spies in Disguise"
  7. Web site: New Audi RSQ e-tron concept car. Audi UK . 11 January 2020.
  8. http://www.audi-mediacenter.com/en/press-releases/audi-teams-up-with-twentieth-century-fox-on-spies-in-disguise-digital-content-ahead-of-film-premiere-12380 Audi teams up with Twentieth Century Fox on ‘Spies in Disguise’ digital content ahead of film premiere