Attention (NewJeans song) explained

Attention
Artist:NewJeans
Ep:New Jeans
Type:single
Genre:
Length:3:00
Label:ADOR
Lyricist:
Composer:
Producer:250
Chronology:NewJeans
Next Title:Hype Boy
Next Year:2022

"Attention" is the debut single by the South Korean girl group NewJeans. The music video for the song was surprise-released on July 22, 2022, and the track was released for download and streaming as part of their self-titled debut EP in August 2022. Written and composed by 250, Duckbay, Gigi, and the group member Danielle, "Attention" is a pop and R&B track with elements of late-1990s and early-2000s music, and it incorporates dynamic key changes between the major and minor chords. Its lyrics are about the sensations of young infatuation.

Music critics generally praised the catchy production of "Attention". The single appeared on lists of the best songs of 2022, including those by Billboard, IZM, Music Y, NME, and Teen Vogue. Commercially, "Attention" peaked atop the South Koean Circle Digital Chart, reached number 54 on the Billboard Global 200, and charted in Argentina, New Zealand, Singapore, Taiwan, and Vietnam. The single received certifications in Japan and South Korea.

Background and release

On July 22, NewJeans released the music video for "Attention" as a surprise release, without previously revealing the members' identities or the group concept.[1] [2] [3] The choreography video was released on the same day, and followed swiftly by the announcement of the quintet's debut self-titled extended play, which was confirmed to contain four tracks, including two additional singles.[4]

Composition

With a length of 2 minutes and 58 seconds,[5] "Attention" switches between the major and minor chords.[6] Built on minimal instrumentation, the track incorporates influences of pop and R&B from the late-1990s and early-2000s in its beats, which evoke the rhythms of new jack swing and house music.[7] The production includes vocal samples and sounds of applause, and the hook features sounds of chimes. In the refrain, all five members harmonize vocally. NewJeans' member Danielle participated in writing lyrics for the track.[8]

Reception

Jang Jun-hwan wrote for IZM that "it aims for a comfortable listening experience, but will never be boring" and "satisfies the concept and significance of debut in many ways". Carmen Chin of NME thought that the track has a "groovy je ne sais quoi" and described its beat as "bustling".

Publication! scope="col" class="unsortable"
ListRank
BillboardThe 25 Best K-Pop Songs of 2022 6[9]
CNN PhilippinesCNN Philippines' 25 Favorite K-pop Songs of 2022No order[10]
CosmopolitanThe 15 Best K-Pop Songs of 20226[11]
DazedThe best K-pop tracks of 20227[12]
IZM10 Best Songs of 2022No order[13]
Music YBest Songs of 20221[14]
NMEThe 25 best K-pop songs of 20227[15]
Teen VogueThe 79 Best K-Pop Songs of 2022No order[16]
21 Best K-Pop Music Videos of 2022[17]
YouTube KoreaTop 10 Most Popular YouTube Videos in 20222[18]

Commercial performance

"Attention" debuted at number one and number two on the Billboard South Korea Songs and on the Circle Digital Chart, respectively.[19] It peaked at number one on the Circle Digital Chart in the chart issue dated August 14–20. Overseas, it debuted at number 26 on the RMNZ Hot Singles on the chart issue dated August 8, 2022.[20] On the Global 200 the song peaked at 54. In Singapore and Vietnam the song debuted at eleven.[21]

Accolades

Year! scope="col"
Ceremony AwardResult
2022MAMA AwardsSong of the Year[22]
Best Dance Performance Female Group
2023Circle Chart Music AwardsNew Artist of the Year – Digital[23]
Artist of the Year – Global Digital Music (August)[24]
Golden Disc AwardsDigital Bonsang[25]
Digital Daesang
Korean Music AwardsSong of the Year[26]
Best K-pop Song
Program ! width="120" scope="col"
Date
M CountdownAugust 18, 2022[27]
Music BankAugust 19, 2022[28]
Show! Music CoreAugust 20, 2022[29]
InkigayoAugust 21, 2022[30]
August 28, 2022[31]
Weekly Popularity AwardAugust 22[32]

Credits and personnel

Credits adapted from the EP's photo book.[33]

Locations

Credits and personnel

Charts

Weekly charts

Chart (2022–2023)! scope="col"
Peak
position
Argentina (Argentina Hot 100)[34] 78
Global 200 (Billboard)[35] 54
Indonesia (Billboard)[36] 22
Japan Heatseekers (Billboard Japan)[37] 3
Japan Streaming (Billboard Japan)[38] 72
Malaysia (Billboard)[39] 19
New Zealand Hot Singles (RMNZ)26
Singapore (Billboard)[40] 7
Singapore (RIAS)[41] 7
South Korea (Billboard)[42] 1
South Korea (Circle)[43] 1
Taiwan (Billboard)[44] 25
Vietnam (Vietnam Hot 100)[45] 8

Monthly charts

Chart (2022)! scope="col"
Peak
position
South Korea (Circle)[46] <--[47] -->1

Year-end charts

Chart (2022)! scope="col"
Position
South Korea (Circle)[48] 22
Chart (2023)! scope="col"
Position
South Korea (Circle)[49] 9

Release history

Region! scope="col"
DateFormatLabelRef
VariousJuly 22, 2022Music videoADOR[50] [51]
August 1, 2022

Notes and References

  1. Web site: Lee . Yoo-na. August 2, 2022 . [Y이슈] 뉴진스, 걸그룹 데뷔곡 3년 만 최고 기록...음원차트 장악 ]. [Y Issue] New Jeans, girl group debut song record high in 3 years... Dominate music charts . YTN. Naver. August 13, 2022 .
  2. Web site: Ahn . Jung-hoon. August 3, 2022 . 걸그룹 뉴진스, 데뷔 초부터 돌풍…한국 스포티파이 1위 . Girl group New Jeans, a blast from the beginning of their debut #1 on Spotify in Korea. Yunhap News. August 13, 2022 .
  3. Web site: Agarwal . Bhavna . July 22, 2022 . HYBE's new K-pop group New Jeans grab 'Attention' with their surprise music video debut. Watch . live . https://web.archive.org/web/20220722142120/https://www.indiatoday.in/lifestyle/what-s-hot/story/hybe-s-new-k-pop-group-new-jeans-grab-attention-with-their-surprise-music-video-debut-watch-1978613-2022-07-22 . July 22, 2022 . July 31, 2022 . India Today.
  4. Web site: Hicap . Jonathan . July 21, 2022 . HYBE's label ADOR debuts first K-pop group NewJeans . live . https://web.archive.org/web/20220721225511/https://mb.com.ph/2022/07/21/hybes-label-ador-debuts-first-k-pop-group-newjeans/ . July 21, 2022 . July 31, 2022 . Manila Bulletin.
  5. News: Survival of the shortest, as seen in K-pop and K-dramas. Park. Kun. Yang. Haley. October 22, 2023. Korea JoongAng Daily. January 22, 2023.
  6. Web site: Chin . Carmen . 2022-08-04 . NewJeans – New Jeans review: HYBE's latest girl group go against the grain in an uneven debut . 2023-07-24 . NME.
  7. Web site: Ford . Lucy . 2023-07-25 . NewJeans on Mining the '90s for Their Massive New EP, Get Up! . 2024-08-09 . GQ.
  8. Web site: Jun-hee . Park . August 1, 2022 . Hybe independent label ADOR launches first group NewJeans . August 1, 2022 . . en . August 1, 2022 . https://web.archive.org/web/20220801044116/http://www.koreaherald.com/view.php?ud=20220801000572 . live .
  9. Jeff. Benjamin. Starr. Bowenbank. Joe. Lynch. Jessica. Oak. Glenn. Rowley. The 25 Best K-Pop Songs of 2022: Staff Picks. December 20, 2022. Billboard. https://web.archive.org/web/20221224072033/https://www.billboard.com/lists/best-kpop-songs-2022/jimin-ha-sung-woon-with-you/. December 24, 2022. live. December 27, 2022.
  10. Web site: Our favorite K-pop songs of 2022. December 28, 2022. CNN Philippines. https://web.archive.org/web/20221228122120/https://www.cnnphilippines.com/life/entertainment/Music/2022/12/28/favorite-kpop-2022.html. December 28, 2022. dead. December 28, 2022.
  11. Web site: Wanna Know Which K-Pop Song Is the Best of 2022? Here's Our Definitive Ranking . Cosmopolitan . Aedan . Juvet . December 15, 2022 . December 16, 2022.
  12. Web site: December 14, 2022 . The best K-pop tracks of 2022 . live . https://web.archive.org/web/20221214091917/https://www.dazeddigital.com/music/article/57774/1/the-best-k-pop-tracks-of-2022-billlie-ive-ateez . December 14, 2022 . December 14, 2022 . .
  13. Web site: December 5, 2022. ko:2022 올해의 가요 싱글. 2022 Song of the Year Single. https://m.izm.co.kr/izmksoty2022/. usurped. https://web.archive.org/web/20221206044652/https://m.izm.co.kr/izmksoty2022/. December 6, 2022. December 6, 2022. IZM. en.
  14. Web site: December 28, 2022 . 뉴진스 (NewJeans) 『New Jeans』 . October 4, 2023 . Music Y . en.
  15. Web site: December 20, 2022. The 25 best K-pop songs of 2022. live. https://web.archive.org/web/20221221152749/https://www.nme.com/en_asia/features/music-features/nme-best-k-pop-songs-of-the-year-2022-3369365. December 21, 2022. December 28, 2022. NME.
  16. News: The 79 Best K-Pop Songs of 2022. December 15, 2022. Teen Vogue. December 15, 2022. December 24, 2022. https://web.archive.org/web/20221224023259/https://www.teenvogue.com/story/best-k-pop-songs-2022. live.
  17. Web site: Chyenne. Tatem. 21 Best K-Pop Music Videos of 2022. Teen Vogue . December 19, 2022 . December 27, 2022.
  18. Web site: Jeong. Da-eun. December 5, 2022. 2022 Song of the Year Single. ko:올해 유튜브 최고 인기 영상은 에버랜드 '소울리스좌'. The most popular video on YouTube this year is Everland's 'Soulless Seat'. December 28, 2022. Seoul Economic Daily. ko.
  19. Billboard South Korea Songs – Week of August 20, 2022. Billboard. August 16, 2022.
  20. Web site: Hot 40 Singles. Recorded Music NZ. August 8, 2022. August 8, 2022. August 8, 2022. https://web.archive.org/web/20220808112735/https://nztop40.co.nz/chart/hotsingles?chart=5374. live.
  21. Billboard Vietnam Hot 100: Chart Date 2022-08-18 . . August 18, 2022 . https://archive.today/20220818101523/https://billboardvn.vn/billboard-vietnam-hot-100/ . August 18, 2022 . vi.
  22. Web site: 2022 MAMA Awards Nominees . live . https://web.archive.org/web/20221024103744/https://2022mama.com/nominees . October 24, 2022 . October 24, 2022 . MAMA Awards.
  23. Web site: 뉴진스·아이브, 신인상..."꿈만 같은 한 해" [써클차트 뮤직 어워즈]]. New Jeans·Ive, Rookie of the Year..."A year like a dream" [Circle Chart Music Awards]. Naver. X-port News. ko. Lee. Seul. February 18, 2023. February 18, 2023.
  24. Web site: 올해의 가수상 음원부분 Nominees . https://web.archive.org/web/20221217164010/http://www.circlemusicawards.co.kr/nominees.php . December 17, 2022 . December 18, 2022 . Circle Chart Music Awards.
  25. Web site: Golden Disc Awards 2022 Winners . live . https://web.archive.org/web/20230107180618/https://www.goldendisc.co.kr/en/winners/digitalSound . January 7, 2023 . January 8, 2023 . Golden Disc.
  26. Web site: March 5, 2023 . 대중음악상 프로듀서 250 4관왕, 뉴진스 3관왕 . Producer 250 wins 4 awards at the Korean Popular Music Awards, New Jeans wins 3 awards . March 5, 2023 . . . ko.
  27. Web site: '엠카' 뉴진스, 소녀시대 넘고 1위…"영광스러운 상 기분 좋다"[종합] ]. Osen (in Korean) . August 18, 2022 . 18 August 2022.
  28. Web site: Kim. Hye-mi. August 19, 2022. ko:뉴진스, 소녀시대 꺾고 ‘뮤직뱅크’ 1위...음원‧음반‧방송 횟수 점수 압도. NewJeans, beats Girls' Generation to take first place on 'Music Bank'... Overwhelming score for number of music‧album‧broadcasts. http://www.newsinside.kr/news/articleView.html?idxno=1140661. August 19, 2022. News Inside. ko.
  29. Web site: Kim. Na-yeon. August 20, 2022. '괴물 신인' 뉴진스, '음중' 1위 3관왕..더보이즈→소녀시대 컴백 [종합]]. 'Monster Rookie' NewJeans, 'Umjung' 1st place 3 crowns... The Boyz→Girls' Generation comeback [General]. Naver. Star News. ko. August 20, 2022.
  30. Web site: Lee. Mi-young. August 21, 2022. ko:뉴진스, '인기가요' 1위…음악방송 올킬한 '괴물 신인'. NewJeans, 'Inkigayo' 1st place... 'Monster Rookie' who did an all-kill on music shows. https://www.joynews24.com/view/1512098. August 21, 2022. Joy News 24. ko.
  31. Web site: Ji. Min-kyung. August 28, 2022. ko:‘인기가요’ 뉴진스, 1위 트로피 추가..블랙핑크·트와이스·아이브 컴백 [종합]. ‘Inkigayo’ New Jeans, 1st place trophy added... Blackpink·Twice·Ive comeback [General]. https://entertain.naver.com/read?oid=109&amp;aid=0004687649. August 28, 2022. OSEN. Naver. ko.
  32. Web site: https://m2.melon.com/cds/mma/mobile4web/week/mmaweek_resultList.htm?searchRank=3&amp;awardMon=202208&amp;isWeb=N&amp;menuMonActive=2. ko:멜론 주간 인기상. Melon Weekly Popularity Award. Melon. See 08.22. ko. October 12, 2022. March 23, 2023. https://web.archive.org/web/20230323153740/https://www.melon.com/melonaward/weekAward.htm. dead.
  33. New Jeans. NewJeans. 2022. Photo book. ADOR. South Korea.
  34. Billboard Argentina Hot 100 – Week of September 11, 2022. Billboard Argentina. September 11, 2022. December 13, 2022. September 9, 2022. https://web.archive.org/web/20220909141002/https://billboard.com.ar/chart/. dead.
  35. Billboard Global 200 – Week of September 3, 2022. Billboard. August 30, 2022.
  36. Indonesia Songs – Week of September 8, 2022. Billboard. September 8, 2022. September 8, 2022.
  37. Web site: Billboard Japan Heatseekers Songs – August 31, 2022 . . August 31, 2022 . ja.
  38. Web site: Billboard Japan Streaming Songs – February 1, 2023 . . February 1, 2023 . ja.
  39. Malaysia Songs – Week of August 27, 2022. Billboard. August 23, 2022. August 23, 2022.
  40. Singapore Songs – Week of August 27, 2022. Billboard. August 23, 2022. August 23, 2022.
  41. Web site: RIAS Top Charts Week 33 (12 - 18 Aug 2022). August 23, 2022. RIAS. August 23, 2022. August 23, 2022. https://web.archive.org/web/20220823044826/https://www.rias.org.sg/rias-top-charts/.
  42. Billboard South Korea Songs – Week of August 20, 2022 . https://web.archive.org/web/20220816204239/https://www.billboard.com/charts/south-korea-songs-hotw/2022-08-20/ . Billboard . live . August 20, 2022 . August 16, 2022 . August 16, 2022 .
  43. Web site: Circle Digital Chart – Week 34 of 2022. Circle Chart. ko. August 14–20, 2022. August 25, 2022.
  44. Billboard Taiwan Songs – Week of September 10, 2022. Billboard. September 4–10, 2022. September 7, 2022.
  45. Web site: Billboard Vietnam Hot 100, CHART DATE 2022-08-25. https://web.archive.org/web/20220826021937/https://billboardvn.vn/billboard-vietnam-hot-100/. 26 August 2022. 25 August 2022. Billboard Việt Nam. vi.
  46. Web site: Digital Chart – August 2022 . September 8, 2022 . . ko.
  47. Web site: https://tenasia.hankyung.com/music/article/2022090896354. ko:'대세' 뉴진스·아이브와 '굳건한' 블랙핑크…써클차트 순위 싹쓸이. 'Top' NewJeans, Ive and 'Strong' Black Pink... Sweep the Circle Chart rankings. TenAsia. Woo-bin. ko. September 8, 2022. September 8, 2022.
  48. Web site: Digital Chart 2022. Circle Chart. https://web.archive.org/web/20230113052454/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=2022&hitYear=2022&termGbn=year&yearTime=3. January 13, 2023. live. January 13, 2023.
  49. Web site: Digital Chart 2023. Circle Chart. January 12, 2024.
  50. NewJeans (뉴진스) 'Attention' Official MV . July 22, 2022 . Hybe Label . Video . Korean . June 9, 2024 . YouTube.
  51. Web site: ‘Attention’ Review: NewJeans Crafts K-Pop’s Y2K Time Capsule Arts The Harvard Crimson . 2024-07-26 . www.thecrimson.com.

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