Atlas Solutions Explained
Atlas Solutions is a subsidiary of Meta Platforms, acquired from Microsoft in February, 2013,[1] [2] which provides services in online advertising. The Atlas advertising platform, originally built by Razorfish, serves billions of ad impressions a day and features a suite of tools for marketers to serve, manage, track, and measure the performance of advertisement campaigns.[3]
Atlas was shut down in March 2018. [4]
See also
Notes and References
- Web site: Facebook purchases Microsoft's Atlas Solutions for reported $100 million. Gigaom. 2013-08-18. 2018-11-18. https://web.archive.org/web/20181118223550/https://gigaom.com/2013/02/28/facebook-purchases-microsofts-atlas-solutions-for-reported-100-million/. dead.
- Savitz, Eric. "Facebook Reportedly To Buy Microsoft's Atlas Solutions Unit" Forbes February 27, 2015. Retrieved on January 2, 2016.
- News: Carlson. Nicholas. Facebook And Microsoft Are Working On A Deal, And It Could Change Everything About Advertising. 14 November 2016. The Business Insider. 6 December 2012.
- News: Schiff. Allison. Facebook Shutters Atlas Ad Server, Ending Its Assault On DoubleClick; Atlas To Live On As Measurement Pixel. 29 December 2023. Ad Exchanger.
