Atlas Bangladesh Limited Explained

Atlas Bangladesh Limited
Formation:1966
Headquarters:Dhaka, Bangladesh
Region Served:Bangladesh
Language:Bengali
Leader Title:Managing Director
Leader Name:Abdul Malek Morol

Atlas Bangladesh Limited is a Bangladesh government owned company[1] that imports and manufactures motorcycles in Bangladesh. It is part of the Bangladesh Steel and Engineering Corporation.[2]

History

Atlas Bangladesh Limited was established in 1966 by Siraji Group with support from Honda Motor Company Limited. After the Independence of Bangladesh, the company was nationalised by the Government of Bangladesh. In 1987, the company was converted to a Public Limited Company.[3]

In 1993 the company signed an agreement with Hero Honda to assemble the companies motorcycles in Bangladesh. After Hero Honda split the two companies, Hero MotoCorp and Honda, entered Bangladesh market separately which ended their relationship with Atlas Bangladesh Limited in 2013. After Atlas Bangladesh Limited signed a partnership agreement with Zongshen motorcycle company to assemble their motorcycles in Bangladesh.[4] This has not helped sales, Atlas Bangladesh was sold 50 thousand motorcycles in 2012 but by 2017 sales had decreased to 1,500 unit per year.

Atlas Bangladesh Limited signed an agreement with TVS Auto Bangladesh Limited in February 2019 to manufacture TVS brand motorcycles at the factory of Atlas Bangladesh Limited.[5]

Notes and References

  1. News: Narasimhan. T. E.. 2018-05-26. TVS Motors to assemble vehicles in Bangladesh, ties up with state-owned co. Business Standard India. 2021-04-11.
  2. Web site: 2020-01-09. TVS-Atlas plan to capture automotive filters industry. 2021-04-11. The Business Standard. en.
  3. Web site: এটলাস বাংলাদেশ লিঃ. 11 April 2021. atlas.gov.bd. en.
  4. Web site: History. 11 April 2021. atlas.gov.bd.
  5. Web site: Atlas Bangladesh MOU signed with TVS Auto Bangladesh Limited. 2021-04-11. bizbangladesh.net. en.