Atlantic Grupa Explained

Atlantic Grupa d.d.
Type:Public
Industry:Fast moving consumer goods, production and distribution
Predecessors:-->
Successors:-->
Founder:Emil Tedeschi
Hq Location:Zagreb, Croatia
Areas Served:-->
Key People:Emil Tedeschi
Zoran Stanković, Neven Vranković, Lada Tedeschi Fiorio, Srećko Nakić, Enzo Smrekar [1]
Revenue: €987.1 million
Revenue Year:[2]
Net Income: €27.00 million
Assets: €907.7 million
Equity: €446.3 million
Owner:EMyberg d.o.o
Lada Tedeschi Fiorio
Pension Funds
Others
Num Employees:5,354
Slogans:-->

Atlantic Grupa d.d. is a Croatian multinational company whose business operations include the production, development, sales and distribution of consumer goods with simultaneous market presence in over 40 countries around the world.[3] [4]

Atlantic Grupa is one of the leading FMCG companies in the region.[5] [6] Its primary activities comprise the production and distribution of food products, including sports nutrition products and dietary supplements. Additionally, Atlantic Grupa is also a manufacturer of over-the-counter drug medicines and the company also operates the Farmacia chain of pharmacies.[7] Finally, Atlantic Grupa has a regional and international distribution network through which, in addition to its range of brands, it also distributes a range of products from external partners.[8] [9]

The company's headquarters are in Zagreb,[10] while 17 production facilities are located in Croatia, Slovenia, Bosnia and Herzegovina, Serbia and North Macedonia. Atlantic Grupa owns companies and representative offices in 10 countries.[11] [12] [9] [13]

History

1991–2001: Foundation and domestic expansion

The beginning of Atlantic Grupa dates back to 1991 when Atlantic Trade d.o.o., a company for distribution of consumer goods, was founded. In the following years, the company grew into a national distributor with distribution centres in Zagreb, Split, Rijeka and Osijek and a distribution portfolio from principals such as Wrigley, Procter & Gamble, Johnson & Johnson, etc.[8] [14]

In 1991, Atlantic Trade was incorporated and the development of consumer goods distribution started across Croatia.[10]

In 1997, the company invested in the "Ataco" distribution system in Bosnia & Herzegovina.[15] In 1998, Atlantic Grupa launched the first Croatian ready-made sandwich for broad distribution named Montana.[16]

2001–present: Regional expansion

With the opening of the representative office in Bosnia & Herzegovina in 2001 the company became a regional company,[15] [5] which was in later years followed by own distribution companies in Serbia, North Macedonia and Slovenia. In addition to being a distribution company, with the acquisition of Cedevita d.o.o. in 2001, Atlantic Grupa also became a production company.[8] [14]

In 2001, Atlantic Grupa acquired Croatian instant vitamin drink producer Cedevita d.o.o.[17] In the following year, it incorporated Atlantic Grupa d.o.o.[8]

In 2003, it acquired Croatian cosmetics company Neva d.o.o.[18] It also started up a distribution company Atlantic Trade Skopje d.o.o.[19] In 2004, the Croatian manufacturer of all-purpose skin and lip balm Melem, was purchased in the same year.[14]

In 2005, Atlantic Grupa acquired German sports food producer Multipower, which marked the first acquisition outside of former Yugoslavia.[20] In 2006, the company established a representative office in Moscow.[8] In the same year, the company was transformed into a joint stock company.[21] [22]

In 2007, it purchased Fidifarm, leading Croatian producer of OTC medicines[20] [23] Also, it acquired Serbian instant vitamin drink producer Multivita d.o.o., thus cementing leadership status in the region in the industry of vitamin drinks.[24] In the same year, after the implementation of the initial public offering of shares, Atlantic Grupa d.d. was listed on the official market of the Zagreb Stock Exchange.[25]

In 2008 the company started to acquire pharmacy institutions and form its own pharmacy chain Farmacia.[26] In 2010, it purchased Droga Kolinska, the leading Slovenian food producer, for 382 million euros.[27] [8] [14] The acquisition of Kalničke Vode Bio Natura d.d. came in the same year.[28]

In 2013, the company established a cooperation with Unilever.[29] In 2015, Atlantic Grupa acquired Foodland, Serbian producer of homemade fruit and vegetable products e.g. jams, juices [30]

Organisation

Organisational structure

The business organisation of Atlantic Grupa comprises two basic segments:[7]

Corporate government

Atlantic Grupa's corporate management structure is based on a dual system consisting of the company's Supervisory Board and Management Board. Together with the General Assembly, a body in which shareholders accomplish their rights in Company matters, they represent the three principal bodies of the company.[8]

Management Board

Atlantic Grupa's Management Board is composed of the President and CEO, Vice President for Finance, Vice President for Corporate Affairs, Vice President for Strategy, Business development and Growth, Vice President for Distribution and Vice President for Savoury spreads, Donat Mg and international expansion. Alongside the management board operates the Strategic Management Council which represents a multifunctional body dealing with vital strategic and operational corporate issues.[31] [32]

Supervisory Board

Supervisory Board of Atlantic Grupa comprises seven members, representatives of the academic and business community as well as shareholders. Members of supervisory board are:[31]

Brands

Atlantic's Brands

Atlantic Grupa develops its Brands in 6 Strategic Business Units (SBU): Beverages, Coffee, Snacks, Savoury Spreads, Pharma and Personal Care, and Sports and Functional Food[12] [33] [34]

Cedevita

Multivita

Cockta

Donat Mg

Kala

Kalnička

Barcaffè

Grand kafa

Bonito

Smoki

Najlepše želje

Bananica

Chipsos

Prima

Sweet

Štark waffles

Štark cookies

Argeta

Argeta Exclusive

Argeta Junior

Argeta Delight

Granny's Secret

Amfissa

Montana

Farmacia

Dietpharm

Fidifarm

Bebi

Bebi premium

Multipower

Champ

Multaben

Principals' Brands

Atlantic Grupa distributes the entire product range from Atlantic's own production and the assortment of external principals.[36] [37] In Croatia, Serbia, Slovenia, North Macedonia, Russia and Austria,[12] Atlantic owns its own distribution companies while distribution in B&H and Montenegro is organised in cooperation with the partner company Ataco.[8]

Atlantic Grupa's portfolio is approximately 70% Atlantic's Brands with the rest being Principals' Brands.[38]

Unilever

Ferrero

Hipp

Johnson & Johnson

Mars[39]

Nestle

Red Bull

Duracell

Wrigley

SAB Miller

Beam Suntory

Schwartau

Vitamin Well

Notes and References

  1. Web site: Atlantic Grupa . Management Board . February 18, 2019.
  2. Web site: FINANCIJSKI REZULTATI U 2023. GODINI (revidirano) . atlantic.hr . 28 September 2019 . Croatian . 27 February 2024.
  3. http://zse.hr/userdocsimages/financ/ATGR-fin2015-1Y-REV-K-EN.pdf Godišnje izvješće 1Y, revidirano
  4. Web site: Consolidated audited financial results for FY13 . 24 February 2014 . 15 April 2014 . live . https://web.archive.org/web/20140416191737/http://www.atlantic.hr/media/files/fileitemtranslation/Konsolidirani-revidirani-financijski-rezultati-u-2012-godini/09042013_Consolidated%20audited%20financial%20results%20FY12.pdf . 16 April 2014 .
    • The region includes: Croatia, Slovenia, Bosnia & Herzegovina, Serbia, Montenegro, North Macedonia and Kosovo.
  5. Web site: Deloitte CE Top 500 report. dead. https://web.archive.org/web/20140508025910/http://www2.deloitte.com/content/www/global/en/pages/about-deloitte/articles/central-europe-top5002013.html. 2014-05-08.
  6. Web site: Atlantic Grupa . About us . July 26, 2014 . live . https://web.archive.org/web/20121122014910/http://www.atlantic.hr/en/o_nama . November 22, 2012 .
  7. Web site: Zagreb stock exchange: Consolidated audited financial results for FY13. 31 March 2014. 12 May 2014. live. https://web.archive.org/web/20140512230933/http://zse.hr/userdocsimages/financ/ATGR-fin2013-1Y-REV-K-EN.pdf. 12 May 2014.
  8. Web site: Atlantic Grupa and Magdis Signed the Sale and Purchase Agreement of the Neva Company - Atlantic Grupa d.d.. www.atlanticgrupa.com. 2019-02-19. 2022-06-24. https://web.archive.org/web/20220624221309/https://www.atlanticgrupa.com/en/news/corporate/atlantic-grupa-and-magdis-signed-the-sale-and-purc/. dead.
  9. Web site: Ministry of Justice RH: Court registry.
  10. Web site: EBRD's 15th ANNUAL SYNDICATIONS AND CO-FINANCIERS MEETING. live. https://web.archive.org/web/20140506215316/http://www.ebrd.com/downloads/loans/15b.pdf. 2014-05-06.
  11. Web site: Press release following financial report for 3Q 2015. live. https://web.archive.org/web/20160813164513/http://zse.hr/userdocsimages/novosti/4qSqcBNGhuAeb5dpIw0o3Q

    .pdf

    . 2016-08-13.
  12. Web site: Atlantic Grupa and Belgium's Aminolabs form a strategic partnership - Atlantic Grupa d.d.. www.atlanticgrupa.com. 2019-02-19. 2022-07-04. https://web.archive.org/web/20220704131652/https://www.atlanticgrupa.com/en/news/investors/atlantic-grupa-and-belgiums-aminolabs-form-a-strat/. dead.
  13. Web site: Erstebank: Company report. https://web.archive.org/web/20150924001858/http://www.erstebank.hr/hr/Downloads/0901481b8006ca95.pdf. dead. 2015-09-24.
  14. Web site: Digitalni archive, Mediacentar Sarajevo: Interview with Mladen Veberom, 2003. dead. https://web.archive.org/web/20140508120519/http://www.idoc.ba/digitalarchive/public/index.cfm?fuseaction=serve&elementid=242008. 2014-05-08. 2014-05-12.
  15. Web site: Montana.hr: History. dead. https://web.archive.org/web/20140508141019/http://www.montana.hr/sendvic/p_montanaplus.swf. 2014-05-08. 2014-05-12.
  16. Web site: Pliva Press Release:PLIVA divests remaining foodstuffs business. live. https://web.archive.org/web/20140512232134/http://www.pliva.com/press/news/article/567/PLIVA-divests-remaining-foodstuffs-business.html. 2014-05-12.
  17. Web site: Nacional: Interview with Emil Tedeschi. dead. https://web.archive.org/web/20140506215053/http://www.nacional.hr/clanak/10475/nevu-smo-kupili-jer-ima-i-vrhunski-kadar-i-poznate-proizvode. 2014-05-06. 2014-05-12.
  18. Web site: Atlantic Grupa bought Macedonian Vičiški komerc. live. https://web.archive.org/web/20140509003721/http://www.poslovni.hr//trzista/atlantic-grupa-kupila-makedonski-viciski-komerc-47382. 2014-05-09.
  19. Web site: CFO Insight: Cross-border Corporate Acquisition. dead. https://web.archive.org/web/20140513012207/http://www.cfo-insight.com/fileadmin/Events/CFO_Summit/Review/4th/p_p/CEE2011-ZoranStankovic-RoundtableSessionIV.pdf. 2014-05-13. 2014-05-12.
  20. Web site: Ministry of Justice RH, Court Registry: Historical excerpt.
  21. Web site: Jutarnji list: Atlantic Grupa becomes joint-stock company. live. https://web.archive.org/web/20140508100530/http://www.jutarnji.hr/atlantic-grupa-postaje-dionicko-drustvo/148550/. 2014-05-08.
  22. Web site: Crobiz/HINA:Atlantic Grupa takes over Fidifarm/Dietpharm. live. https://web.archive.org/web/20171211175107/http://www.croatiabiz.com/info_lnews-article.php?ID=31773. 2017-12-11.
  23. Web site: ZSE:Atlantic Grupa takes over Multivitu. live. https://web.archive.org/web/20140508024746/http://zse.hr/userdocsimages/novosti/570-07-ATGR_Multivita.pdf. 2014-05-08.
  24. Web site: ZSE: Atlantic grupa d.d. - Listing of Atlantic Grupe in third week of November. live. https://web.archive.org/web/20140508122836/http://zse.hr/default.aspx?id=13939. 2014-05-08.
  25. Web site: Jutarnji list: Atlantic nastvalja okrupnjavanje u ljekarničkom sektoru. live. https://web.archive.org/web/20140508025919/http://www.jutarnji.hr/atlantic-grupa-nastavlja-akvizicije/247579/. 2014-05-08.
  26. Web site: Istrabenz Press Release:Istrabenz d.d. and Atlantic Grupa d.d. sign the selling of Droga Kolinska. live. https://web.archive.org/web/20140513011651/http://www.istrabenz.si/pripone/664/. 2014-05-13.
  27. Web site: HANFA:KALNIČKE VODE BIO NATURA d.d.– Press Release. dead. https://web.archive.org/web/20140512221204/http://www.hanfa.hr/novosti/-400-kalnicke-vode-bio-natura-dd-priopcenje-za-javn.html. 2014-05-12. 2014-05-12.
  28. Web site: AG took over the distribution of Unilever for SEE. dead. https://web.archive.org/web/20140507032932/http://www.logistika.com.hr//distribucija/811-atlantic-grupa-preuzela-distribuciju-unilevera. 2014-05-07. 2014-05-12.
  29. Web site: ZSE:Atlantic Grupa Signs Contract for Purchase of Foodland. live. https://web.archive.org/web/20160304023143/http://zse.hr/userdocsimages/novosti/GnyUkFaufYiKDryUaChZyw

    .pdf

    . 2016-03-04.
  30. Web site: Consolidated audited financial results for FY14. 31 March 2015. https://web.archive.org/web/20160304064741/http://www.atlanticgrupa.com/media/files/fileitemtranslation/Godisnje-izvjece-2014/Annual%20report%202014.pdf. 4 March 2016. live. 6 May 2015.
  31. Web site: Mladen Veber odlazi iz Atlantic Grupe. www.vecernji.hr. hr. 2019-02-19.
  32. Web site: HANFA: Financial results for 2013.(unrevised). May 12, 2014. dead. https://web.archive.org/web/20141222114133/http://www.hanfa.hr/izdavatelji/EN/ostalo/2588/2014-02-24-29369_pdf.pdf. 2014-12-22.
  33. Web site: Our products - Atlantic Grupa d.d.. www.atlanticgrupa.com. 2019-02-19.
  34. Web site: Atlantic Grupa . Our products . February 18, 2019 . live . https://web.archive.org/web/20150905195437/http://www.atlanticgrupa.com/en/our-products/ . September 5, 2015 .
  35. Web site: Atlantic Grupa . Distribution . November 6, 2015 . live . https://web.archive.org/web/20150905195323/http://www.atlanticgrupa.com/en/distribution/ . September 5, 2015 .
  36. Web site: Organisation - Atlantic Grupa d.d.. www.atlanticgrupa.com. 2019-02-19.
  37. Web site: Progressive.rs: Interview with Bojan Klarić. live. https://web.archive.org/web/20140508042756/http://progressivemagazin.rs/online/bojan-klaric-atlantic-grupa/. 2014-05-08.
  38. Web site: Atlantic Is Taking Over The Distribution of Mars company in Croatia - Atlantic Grupa d.d.. www.atlanticgrupa.com. 2019-02-19.