Atika (cigarette) explained

Atika
Type:Cigarette
Producedby:Reemtsma, a subsidiary of Imperial Tobacco
Origin:German Empire
Introduced:1889
Markets:See Markets
Previousowners:Cigarettenfabrik Dresden
Tagline:See Slogans
Footnotes:Carcinogenicity: IARC group 1

Atika (or ATIKAH as it was originally called) was a German cigarette brand which was owned and manufactured by Reemtsma, a subsidiary of Imperial Tobacco. Production of cigarettes under the "Atika" brand was discontinued in 2016.[1]

History

Atika, which was then still called ATIKAH, was launched in 1889 in the founding year of the "Cigarettenfabrik Dresden". Genuine Turkish packaging inscription gave this new cigarette brand an exotic look from other brands at the time, and was mainly smoked by upper-class Germans.[2] After the takeover of the Cigarettenfabrik Dresden in 1925, the brand was owned by Reemtsma. In 1943, the brand disappeared from the market and in 1945 production was stopped altogether.[3]

In 1964, Reemtsma filed a trademark for the future re-introduction of the Atika brand. On Tuesday, 30 June 1964, a federal trademark registration was filed for the brand, which was accepted and registered on 16 March 1965. It expired on 16 June 1985.[4]

In order to assert itself in the fast-growing segment of low-nicotine cigarettes, the manufacturer Reemtsma introduced a deliberately high-priced cigarette in 1966 under the name "Atika", which was still known from the pre-war period in 1966. Since low-nicotine tobaccos have a rather weak taste, the mixture was soaked to flavour it with various flavours ("spicy tobacco").[5] The advertising slogan "It has always been a bit more expensive to have a special taste" has become commonplace and is hardly associated with the cigarette brand anymore.

Various advertising material was made to promote the traditional ATIKAH cigarettes as well as the newer Atika brand, such as promotional posters and a mirror.[6] [7] [8] [9] [10] [11] [12]

In May 2016, the Reemtsma Group announced that it had discontinued production of the Atika brand, due to the decision of Reemtsma to focus more on its main, big brands and because the EU introduced new packaging with shock picture warnings.[13] [14] [15] [16] [17]

Slogans

Various slogans were created for the Atika brand.[18] Here is an overview of all the slogans used:

Markets

Atika's main market was Germany and its other markets were Netherlands, France, Switzerland and Italy.[19] [20] [21] [22] [23] [24]

See also

Notes and References

  1. Web site: Atika. www.zigsam.at.
  2. Web site: Zigarettenmarken: Was ist aus Atika geworden? . Hanseportal-korbach.de. 14 January 2018.
  3. Web site: JohannStadtArchiv - Delta Cigarettenfabrik. Johannstadtarchiv.de. 14 January 2018.
  4. Web site: Apply for a Trademark. Search a Trademark. trademarkia.com. 14 January 2018.
  5. Web site: ZIGARETTEN: Geschichte ohne h. 9 May 1966. 20. 14 January 2018. Spiegel Online.
  6. Web site: ATIKAH Zigaretten. IchLiebeDieMarke.com. 14 January 2018.
  7. Web site: Der Artikel mit der oldthing-id '19958445' ist aktuell nicht lieferbar.. Oldthing.at. 14 January 2018.
  8. Web site: kino-50er.de. Kino-50er.de. 14 January 2018.
  9. Web site: Atika Zigaretten Flickr Photo Sharing - Pics.onemusic.tv . 2018-01-14 . https://web.archive.org/web/20180114184647/http://pics.onemusic.tv/download/Atika-Zigaretten-Flickr-Photo-Sharing/?n=aHR0cHM6Ly9jMS5zdGF0aWNmbGlja3IuY29tLzMvMjg5Mi8xMjY1NzM0MzYxNV80NzllN2FhNjM3X2IuanBn&search=Atika . 2018-01-14 . dead .
  10. Web site: Preisschild für Zigarettenautomat für "Atika"-Zigaretten - Deutsche Digitale Bibliothek. Deutsche-digitale-bibliothek.de. 14 January 2018.
  11. Web site: PolitCIGs - Projekte. Politcigs.uni-jena.de. 14 January 2018.
  12. Web site: Vintage Print Ads / Reklame : Tabakwaren und Feuerzeuge / Tobacco, lighters and cigarettes. Pinterest. 14 January 2018.
  13. Web site: Eckstein, Juno, Atika, Winfield und Co.: Warum die kleinen Zigarettenmarken sterben müssen. Rp-online.de. 17 May 2016 . 14 January 2018.
  14. Web site: Diese Zigarettenmarken werden jetzt verschwinden. 16 May 2016. Huffingtonpost.de. 14 January 2018. https://web.archive.org/web/20180114184521/http://www.huffingtonpost.de/2016/05/16/zigarettenmarken-verschwi_n_9991968.html. 14 January 2018. dead.
  15. Web site: Diese Zigaretten verschwinden bald aus dem Sortiment. Wunderweib.de. 14 January 2018.
  16. Web site: Diese Traditions-Zigarettenmarken verschwinden bald - Video. Focus.de. 14 January 2018.
  17. Web site: Schockbilder-Gesetz: Zigarettenschachteln müssen jetzt SO aussehen. Rtlnext.rtl.de. 14 January 2018.
  18. Web site: SLOGANS.DE // Die Datenbank der Werbung!. Slogans.de. 14 January 2018.
  19. Web site: BrandAtikah - Cigarettes Pedia. Cigarettespedia.com. 14 January 2018.
  20. Web site: BrandAtika - Cigarettes Pedia. Cigarettespedia.com. 14 January 2018.
  21. Web site: Atikah. Zigsam.at. 14 January 2018.
  22. Web site: Atika. Zigsam.at. 14 January 2018.
  23. Web site: Brands. Cigarety.by. 14 January 2018.
  24. Web site: Brands. Cigarety.by. 14 January 2018.

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