Parade Media Explained

Parade Media
Founded:1967
Founders:-->
Country:United States
Headquarters:Nashville, Tennessee
Keypeople:Spencer Hays (majority owner)
Publications:Magazines

Parade Media (previously known as AMG/Parade and Athlon Media Group) is a publisher founded in 1967 that is based in Nashville, Tennessee.[1] [2] [3] [4] Nashville's Spencer Hays was its majority stockholder.[5] [6] [7] It was purchased by The Arena Group in 2022 and now operates as a subsidiary of The Arena Group.[8]

Athlon Sports

Athlon is best known for publishing preseason single-title sports annuals on professional and college sports. The annuals are sold at newsstands in the U.S., Canada, Mexico, and Europe.[1] It is the U.S.'s largest publisher of sports annuals,[6] ranking Number 1 in retail sales dollars and magazines sold.[1]

Athlon's 15 sports magazines include Athlon Sports Monthly, Pro Football, Fantasy Football, National College Football, Southeastern Football, Atlantic Coast Football, Big Ten Football, Big 12 Football, Big East Football, Pac-10 Football, Baseball, College Basketball, Pro Basketball, Racing and Golf.[1] [9] Athlon's digital properties include AthlonSports.com, which has daily coverage of the sports it covers.[1]

On October 1, 2022, it was announced that Athlon Sports would be discontinuing its special magazines due to its merger with Sports Illustrated. The new special magazines will be released in the Sports Illustrated manner. The merger was undone in 2024 with Sports Illustrated owner Authentic Brands Group revoking The Arena Group's license to use the Sports Illustrated brand and transferring it to Minute Media;[10] [11] The Arena Group's sports content, which was being published under the SI banner at the time, moved to a revived Athlon Sports website.

History

In February 2006, it acquired Grogans Sports Information Inc., a fantasy sports publisher based in Littleton, Colorado, that publishes Grogans Fantasy Football Analyst in-season scouting reports.[12]

In June 2010, Athlon Sports Communications appointed Anthony Flaccavento as publisher for Athlon Sports magazine.[13] Athlon Sports is a monthly publication that launched in October 2010.[1] [14] Athlon Sports began with a circulation of seven million and grew to nine million in 2011.[1]

In 2013, Athlon acquired the print rights to three magazines distributed as newspaper inserts: American Profile, Relish, and Spry. Athlon did not develop the associated websites and later launched the companion website Community Table.[15] In 2014, Athlon acquired Parade from Advance Publications.[16]

In 2016, Athlon acquired the titles of Harris Publications, which had been shut down.[17]

Athlon Sports, as well as Tom James Co, an affiliated company, have been accused of racism by several employees who complain of an extremely religious, right-wing and racist atmosphere.[18]

In August 2023, Manoj Bhargava announced that he would be merging his Bridge Media Networks (the owner of NewsNet) with The Arena Group, bringing Parade Media under his majority control.[19]

Publications

Notes and References

  1. Web site: Who Is Athlon . AthlonSports.com . April 8, 2013.
  2. Book: The Alcalde . March 2001. April 8, 2013.
  3. Book: Career Opportunities in the Sports Industry . Shelly Field . 2010. Facts On File, Incorporated . 9781438129754 . April 8, 2013.
  4. Book: Sports Publicity . Joseph Favorito . Routledge . 2012 . 9781136364266 . April 8, 2013.
  5. Web site: Suit targets clothier's religious climate . Judy Sarles. Nashville Business Journal . March 19, 2000 . April 8, 2013.
  6. An American original . https://web.archive.org/web/20010208205451/http://www.forbes.com/forbes/1997/1201/6012170a_print.html . dead . February 8, 2001 . Forbes . December 1, 1997. April 8, 2013.
  7. News: Geert De Lombaerde . Athlon CEO steps down . https://archive.today/20130629223831/http://nashvillepost.com/node/66295/121001 . dead . June 29, 2013 . Nashville Post . December 7, 2011 . April 8, 2013 .
  8. Web site: TheStreet Staff . The Arena Group Closes Purchase of AMG/Parade . TheStreet . 17 August 2022 . en-us.
  9. Web site: Virginia Tech's Allison Tallman a finalist in Athlon Sideline Spirit Contest; Winner to be featured in 2005 Athlon Sports College Football Preview . hokiesports.com . November 30, 2004 . April 8, 2013.
  10. News: Perez. A.J.. Sports Illustrated's Publisher Lays Off Entire Staff. Future Unclear. Front Office Sports. January 19, 2024. January 19, 2024.
  11. News: Mullin . Benjamin . 2024-03-18 . A New Chapter for Sports Illustrated, With Plans to Keep Print . 2024-03-18 . . en-US . 0362-4331.
  12. News: Athlon buys fantasy sports publisher Grogans . Nashville Business Journal . February 8, 2006 . April 8, 2013.
  13. Web site: Athlon Sports hires publisher . Dan Hieb. Nashville Business Journal . June 14, 2010 . April 8, 2013.
  14. http://www.sys-con.com/node/1572850 "Athlon Sports Launches as Largest Sports Magazine in the U.S. With 7MM Circulation"
  15. Web site: Athlon Acquires Rights to Publish American Profile, Relish, Spry Magazines.
  16. Web site: Athlon Acquires 'Parade,' Consolidates Newspaper-Distributed Magazine Market. www.mediapost.com.
  17. http://www.foliomag.com/78590/ Harris Magazines Find New Life as Athlon Newspaper Offerings
  18. News: Judy . Sarles . Suit targets clothier's religious climate . June 19, 2024 . www.bizjournals.com . Nashville Business Journal . May 19, 2000.
  19. Web site: Venta . Lance . 2023-08-14 . 5-Hour Energy Founder Expands Media Holdings Including Audacy & Cumulus Stakes - RadioInsight . 2023-08-15 . en-US.
  20. http://amglifestylestore.com/ AMG Lifestyle Store
  21. Web site: AMG/Parade Titles.
  22. https://outdoorgroupstore.com/ Athlon Outdoors Store