Atento Explained

Atento
Foundation:1999
Type:Société Anonyme
Industry:Business Process Outsourcing
Key People:Carlos López-Abadía (CEO & member of board of directors)
Services:Customer Care, Sales, Credit management, Back Office, Service Desk, Technical Support
Num Employees:154,000
Homepage:http://www.atento.com

Atento is a global provider of customer relationship management (CRM) and business-process outsourcing (BPO) services, including customer care, sales, collections, back office and technical support.[1] Atento was the largest provider in Latin America, and among the top five providers globally, based on revenues in 2015.[2] The Company tops the Latin American market with 17.3% market share at the regional level according to Frost & Sullivan. Atento's CEO Carlos López-Abadía, formerly of DXC Technology, was appointed in 2019, replacing Alejandro Reynal.[3]

As of 2016, Atento had developed 100 "customer relationship centers" across 14 countries.[4] Atento has over 400 clients to whom it offers CRM/BPO services through multiple channels. Atento's clients are mostly multinational corporations in sectors such as telecommunications, banking and financial services, health, retail and public administrations, among others.

The company trades under the symbol ATTO on the New York Stock Exchange (NYSE) and operates through three segments: EMEA, Americas and Brazil. Atento has 93 contact centers in 13 countries: Argentina, Brazil, Chile, Colombia, El Salvador, Guatemala, Mexico, Morocco, Panama, Peru, Puerto Rico, Spain, United States and Uruguay.

History

In 2000, Atento was launched in Spain, when Telefónica grouped its call center business in Spain and other Latin American countries into a subsidiary business unit.[5]

Sale and flotationIn October 2012, Telefónica agreed to sell Atento to Bain Capital for $1.3bn. Under the terms of the deal, Atento would continue to provide services to the Telefónica Group for at least nine years after the agreement.[6]
IPOIn September 2014, Atento announces launch of Initial Public Offering (IPO).[7] [8] In October, the company filed with the U.S. Securities and Exchange Commissions for a $300 million IPO. Atento hired the investment-banking units of Morgan Stanley & Co (MS.N), Credit Suisse Group AG CSGN.VX and Brazil's Itaú Unibanco Holding SA (ITUB4.SA) to handle the transaction.[9]

Divestments

In 2014 Atento announced the sale of its operations in the Czech Republic to Comdata SPA to continue strengthening its focus on its core markets.[10] [11]

In 2015 Atento announced the sale of its operations in Morocco to Intelcia Group. Atento's operations in Morocco, which provide services to the Spanish market were excluded from the transaction and continue operating as part of Atento Spain.[12]

Atento DigitalAtento Digital was launched in 2017 as a unit to integrate all of the company's digital assets and was a move aimed at client value add and overall growth.[13] Before the launch of the unit, digital services accounted for only 6% of the company's revenues. The 2018 acquisition of a minority stake in Keepcon enhanced this unit by expanding the artificial intelligence and automation capabilities of the unit through a strategic partnership.[14]

Acquisitions and Partnerships

In 2016 Atento acquired a majority stake in R Brasil Solucoes to expand collections and digital collections capabilities.

In 2017 the company acquired a majority stake in Interfile, founded in 1991, as a move into Brazilian banking and financial services.[15] At the time of the action, Interlife had more than 1,700 staff and 30 offices in Brazil. A second Brazil-focused alliance formed between Atento and Falconi, a Latin American consulting firm, the same year; this fulfilled a standing desire of Falconi to work with a high technology partner.[16]

In 2018, Atento also reached a partnership with T-Systems, on the provision of data center services in Brazil, and with Unimed Rio in Brazil to modernize its customer relationship structure.[17]

Awards and recognitions

Atento has subsequently been recognized by Great Place to Work® as one of the 25 World's Best Multinational Workplaces in 5 different occasions and one of the 25 Latin America Best Multinationals to Work for 8 consecutive years.[18] The company has also been recognized as one of the Best Workplaces in some of the countries where it operates, including Spain,[19] Brazil[20] or Argentina.[21] The company has maintained the recognition by Great Place to Work® in Uruguay, Mexico,[22] Peru,[23] Chile,[24] Colombia[25] and Central America and the Caribbean.[26]

The company has also been awarded several times the IMT awards in Mexico,[27] ABEMD awards in Brazil,[28] CRC Gold Awards, including as Best Customer Service Outsourcer in Spain in 2018[29] and ranked as the second most innovative company in Brazil's service sector, according to Valor Econômico.[30]

Also for several years has Atento been named a Leader in Gartner's Magic Quadrant for Customer Management Contact Center BPO.[31]

Notes and References

  1. Web site: Profile: Atento S (ATTO.N). . dead . https://web.archive.org/web/20181204005728/https://www.reuters.com/finance/stocks/company-profile/ATTO.N . December 4, 2018 . 24 September 2018 . Stocks . Reuters.
  2. Web site: Gonzalez . Juan Manuel . February 2, 2015 . LATAM-Based BPO Providers Are Hitting the Global Top Five . December 18, 2018 . Nearshore Americas . Next Coast Media and Marketing Services . en.
  3. News: January 22, 2019 . Atento elige a Carlos López-Abadía como nuevo consejero delegado . es . Atento elects Carlos López-Abadía as the new CEO . Europapress . March 28, 2023 .
  4. Verint Awards Atento Top Commercial Sector Customer Award . . . June 28, 2016 . March 28, 2023.
  5. News: June 7, 2000 . Telefónica lanza Atento en España con la que espera facturar 33.000 millones de pesetas este año . es . Telefónica launches Atento in Spain with which it expects to bill 33,000 million pesetas this year . www.europapress.es . Europa Press . 2018-12-11.
  6. Web site: Telefónica to sell Atento to Bain Capital . subscription . Financial Times.
  7. News: Alonso . Santiago Millán . September 12, 2014 . Atento prevé alcanzar una valoración de 1.230 millones en su salida a Bolsa . es . Atento expects to reach a valuation of 1,230 million in its IPO . . March 30, 2023.
  8. News: May 1, 2014 . Atento registra el folleto para salir a bolsa en Wall Street . es . Atento registers the prospectus to go public on Wall Street . Bolsamanía . March 30, 2023.
  9. Web site: Renaissance Capital . September 12, 2014 . Bain-backed Spanish CRM provider Atento sets terms for $300 million IPO . December 11, 2018 . News & Insights . Nasdaq.
  10. Web site: December 11, 2014 . Atento vende a Comdata su negocio en la República Checa . Atento sells its business in the Czech Republic to Comdata . dead . https://web.archive.org/web/20150109133608/http://www.relacioncliente.es/Atento-vende-a-Comdata-su-negpocio-en-la-Rep%C3%BAblica-Checa-20588 . January 9, 2015 . September 1, 2015 . Relación Cliente . es.
  11. Web site: Atento announces the sale of its operations in the Czech Republic to Comdata SPA . 2018-12-19 . MarketWatch . en-US.
  12. News: 2016-08-05 . BRIEF-Atento announces the sale of its operations in Morocco to... . en . Reuters . 2018-12-19.
  13. News: Alonso . Santiago Millán . June 29, 2017 . Atento lanza una división digital con inteligencia artificial para gestión de empresas . Atento launches a digital division with artificial intelligence for business management . December 18, 2018 . Cinco Días . es.
  14. Web site: Heggie-Collins . Sam . July 5, 2017 . Atento Announces Strategic Partnership with Keepcon to Expand Artificial Intelligence and Automatization Capabilities . March 31, 2023 . Directors Club . Directors Club World . en-US . United Kingdom.
  15. Web site: Ammachchi . Narayan . June 16, 2017 . Atento Acquires Controlling Stake in Brazil's Interfile . March 31, 2023 . Nearshore Americas.
  16. Web site: October 27, 2017 . Atento y Falconi firman una alianza estratégica . Atento and FALCONI sign a strategic alliance . March 31, 2023 . RRHH Digital . es . Madrid, Spain.
  17. Web site: T-Systems assume DCs da Atento. 26 Oct 2023. pt.
  18. Web site: Atento : Recognized as One of the Best Multinationals to Work for in Latin America in 2018. MarketScreener. www.marketscreener.com. en. 2018-12-19.
  19. Web site: Estas son las mejores empresas para trabajar en España en 2018. 2018-03-23. ELMUNDO. es. 2018-12-19.
  20. Web site: Issue 2 2017. www.latinamerica-news.com. 2018-12-19.
  21. Web site: Atento Recognized as One of the Best Companies to Work for in Argentina for the 12th Consecutive Year. MarketWatch. en-US. 2018-12-19.
  22. Web site: Atento recognized as one of the best companies to work for in Mexico. 2017-04-25. Outsourcing Digest. en-US. 2018-12-19.
  23. Web site: Conoce cuáles son las mejores empresas para trabajar en el Perú. Elcomercio.pe. Redacción. 2014-12-05. El Comercio. es. 2018-12-19.
  24. Web site: Atento Recognized as One of the Best Companies to Work for in Chile. MarketWatch. en-US. 2018-12-19.
  25. Web site: Las mejores para trabajar, según Great Place to Work. Tiempo. Casa Editorial El. Portafolio.co. spanish. 2018-12-19.
  26. Web site: Great Place To Work® Institute Centroamérica & Caribe reconoce a Los Mejores Lugares Para Trabajar™ en Centroamérica 2018 - Great Place to Work® Central America and Caribbean. www.greatplacetowork-ca.com. 2018-12-19. 2018-12-05. https://web.archive.org/web/20181205193614/http://www.greatplacetowork-ca.com/publicaciones-y-eventos/blogs-y-noticias/887-mejores-lugares-para-trabajar-en-centroamerica-2018. dead.
  27. Web site: Atento Recognized for Its Customer Experience Solutions in Mexico. MarketWatch. en-US. 2018-12-19.
  28. Web site: News : Atento Receives Seven Recognitions at the 24th Edition of the ABEMD Awards in Brazil. 2018-07-06. ContactCenterWorld.com. en. 2018-12-19.
  29. News: Atento Recognized as Best Customer Service Outsourcer in Spain for its Service to Endesa - NASDAQ.com. NASDAQ.com. 2018-12-19. en-us.
  30. Web site: Atento Ranked as the 2nd Most Innovative Company in Brazil's Service Sector, According to Valor Econômico Markets Insider. GmbH. finanzen net. markets.businessinsider.com. 2018-12-19.
  31. Web site: Atento Named A Leader In Gartner´s Magic Quadrant For Customer Management Contact Center BPO Worldwide. www.crmmarketplace.com. 2018-12-19.

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