At the Time explained

At the Time
Cover:Jean Shepard--At the Time.jpg
Type:single
Artist:Jean Shepard
Album:I'll Do Anything It Takes
B-Side:Love Came Pouring Down
Released:February 1974
Recorded:1973
Genre:Country[1]
Length:2:32
Label:United Artists
Producer:Larry Butler
Prev Title:Come on Phone
Prev Year:1973
Next Title:I'll Do Anything It Takes (To Stay with You)
Next Year:1974

"At the Time" is a song written by Bill Anderson that was recorded by American country singer Jean Shepard. Released as a single by United Artists Records, it reached the top 20 of the US country chart in 1974. It was the second single written by Anderson that Shepard recorded. It was given positive reviews from magazines and books following its release.

Background, content and recording

Jean Shepard was one of the country genre's first female singers to have commercial success. She had more than 20 years of commercial popularity, mostly with Capitol Records before moving to United Artists in the 1970s.[2] At the label, she had a comeback at age 40 with "Slippin' Away". The top ten single was written by Bill Anderson,[3] and he promised to write more material, including Shepard's next single release.[4] The single, "At the Time", was described as an up-tempo tune that compared working class references to upper class references to lure a lover.[3] "At the Time" was recorded in 1973 by producer Larry Butler.[5]

Release, critical reception and chart performance

"At the Time" was released by United Artists Records in February 1974. It was distributed as a seven-inch vinyl single and included a B-side, "Love Came Pouring Down".[5] The song was given a positive review from Billboard magazine, who found it to have "very clever lyrics" and praised Shepard's vocal performance.[1] Writers Mary A. Bufwack and Robert K. Oermann had similar findings, calling the lyrics "enormously clever".[3] "At the Time" reached the top 20 of the US Billboard Hot Country Songs chart, rising to the number 13 position in 1974. It was Shepard's second top 20 record on the US country chart with her new record label.[6] On Canada's RPM Country Tracks chart, the song climbed to the number 24 position. It was Shepard's seventh charting single in Canada.[7] It was the lead single for her 1974 studio album I'll Do Anything It Takes.[8]

Track listings

7" vinyl single[5]

Charts

Chart (1974)! scope="col"
Peak
position
Canada Country Tracks (RPM)24

Notes and References

  1. Billboard's Top Single Picks: Country . . February 9, 1974 . 55 . 10 July 2024.
  2. Web site: Cooper . Dan . Jean Shepard . . 30 June 2024.
  3. Book: Oermann. Robert K.. Bufwack. Mary A.. Finding Her Voice: Women in Country Music: 1800–2000. 2003. The Country Music Press & Vanderbilt University Press. Nashville, TN. 0-8265-1432-4. registration.
  4. Williams . Bill . Nashville Scene . . January 19, 1974 . 55 . 10 July 2024.
  5. Shepard . Jean . "At the Time"/"Love Came Pouring Down" (7" vinyl single) . . February 1974 . UA-XW384-W.
  6. Book: Whitburn, Joel . The Billboard Book Of Top 40 Country Hits: 1944-2006, Second edition. Joel Whitburn . 2004 . Record Research.
  7. Search results for "Jean Shepard" under RPM Country Singles. RPM. September 10, 2011. https://web.archive.org/web/20121024073559/http://www.collectionscanada.gc.ca/rpm/028020-110.01-e.php?PHPSESSID=4hgr7djetk7308bs87htaiiri6&q1=Jean+Shepard&q2=Country+Singles&interval=20. October 24, 2012. dead.
  8. Shepard . Jean . I'll Do Anything It Takes (Liner Notes) . . August 1974 . UA-LA307-R (LP Stereo); UA-EA307-G (8-Track).