Astra Daihatsu Motor Explained

PT Astra Daihatsu Motor
Type:Joint venture
Foundation:1992
Location:Sunter, North Jakarta
Area Served:Indonesia
Key People:Yasushi Kyoda (President)
Industry:Automotive
Products:Automobiles
Owners:Daihatsu Motor Co. (61.7%)
Astra International (31.9%)
Toyota Tsusho (6.4%)
Parent:Daihatsu

PT Astra Daihatsu Motor (also called ADM) is an automobile manufacturing company based in Jakarta, Indonesia. It is a joint venture company between Daihatsu, Astra International and Toyota Tsusho. It is the largest car manufacturer in Indonesia by production output and installed capacity, and has been second best-selling car brand behind Toyota.[1] [2] ADM also supplied most Toyota-branded models sold in Indonesia, which includes compact cars such as Avanza, Rush, Agya and Calya.

The company was created as a result of a merger of three companies in 1992, which are PT Daihatsu Indonesia, PT Daihatsu Engine Manufacturing Indonesia, and PT National Astra Motor. Daihatsu increased its stake from 40 to 61.75% in 2002.[3] Distribution, sales and after sales service of Daihatsu vehicles are handled by Daihatsu Sales Operation (AI-DSO), a division of Astra International.[4]

History

In 1973, Astra International gained the rights to import Daihatsu vehicles to Indonesia. Astra became the sole agent, importer and distributor of Daihatsu in the Indonesian market in 1976. In 1978, PT Daihatsu Indonesia was formed by Astra International, Daihatsu dan Nichimen Corporation as a steel pressing plant. An engine plant, PT Daihatsu Engine Manufacturing Indonesia (DEMI) was created in 1983. PT Nasional Astra Motor was formed in 1987 as the sole agent and importer of Daihatsu. In 1992, these three companies merged to form ADM.[5]

In 2003, ADM along with partner Toyota Astra Motor unveiled the Toyota Avanza and Daihatsu Xenia. The vehicles are part of the first collaboration project of Toyota, Daihatsu, and Astra and combined Toyota's expertise in Toyota Production System (TPS) and Daihatsu's expertise in producing low-cost vehicles. At the time, production capacity of the ADM plant is capped at 80,000 vehicles annually. By 2005, it was expanded to 200,000. It further expanded to current 530,000 after a series of expansions and the opening of a new plant in Karawang.[6]

Facilities

ADM is supported by five plants, which are Sunter Assembly Plant, Sunter Press Plant, Karawang Casting Plant, Karawang Engine Plant and the Karawang Assembly Plant, supported by a spare parts center at Cibitung, with an overall installed production capacity of 530,000 units per year. ADM also operates a Research and Development (R&D) center facility in Karawang. The facility is equipped with a design studio, test courses for vehicle trials on more than simulated 20 types of road conditions, and an Engineering Center facility.[7]

Models

Current models

ModelIndonesian introductionCurrent modelCurrent production status
Introduction (model code)Update/facelift
Hatchback

AYLA
Ayla20132023 (A350)Assembled in Indonesia

SIRION
Sirion20072018 (M800)2022Imported from Malaysia (Perodua)
SUV/crossover

ROCKY
Rocky1988 (nameplate)
2021 (as a crossover)
2021 (A250)Assembled in Indonesia

TERIOS
Terios20062017 (F800)2023Assembled in Indonesia
MPV

SIGRA
Sigra20162016 (B400)2022Assembled in Indonesia

XENIA
Xenia20032021 (W100)Assembled in Indonesia

LUXIO
Luxio20092009 (S400)2014Assembled in Indonesia
Light commercial vehicle


GRAN MAX
Gran Max20072007 (S400)2022Assembled in Indonesia

Manufactured for Toyota

Manufactured for Mazda

Former models

Manufactured locally

Imported

Notes and References

  1. Web site: Daihatsu expresses confidence in Indonesia with new investment. nasdaq.com. 2018-03-24. Emerging Money. 2012-07-16. en.
  2. Kaoru Natsuda, Kozo Otsuka und John Thoburn: Dawn of Industrialisation? The Indonesian Automotive Industry, RCAPS Working Paper Series, 16. Januar 2014.
  3. Web site: 2002-08-06. Daihatsu Increases Investment in P.T. Astra Daihatsu Motor of Indonesia. en. daihatsu.com. 2018-03-24.
  4. Web site: Astra International Bisnis - Otomotif - Mobil - Daihatsu. 2021-11-06. www.astra.co.id.
  5. Web site: Administrator. Sejarah Singkat Daihatsu di Indonesia - Pikiran-Rakyat.com - Halaman 2. 2021-11-06. www.pikiran-rakyat.com. id.
  6. Web site: Anshori. Luthfi. Kenapa Toyota Avanza Diproduksi di Pabrik Daihatsu?. 2021-11-06. detikoto. id-ID.
  7. Web site: Astra International Bisnis - Otomotif - Mobil - Daihatsu. 2020-02-01. www.astra.co.id.