Assurity Life Insurance Company Explained

Assurity Life Insurance Company (Assurity) is a mutual insurance organization based in Lincoln, Nebraska. Assurity employs approximately 400 associates and is licensed to conduct business in all U.S. states and the District of Columbia, except New York.^{[1] [2]} The Assurity Life Insurance Company of New York conducts business within the state of New York.^[3]

In December 2015, Assurity became a certified B corporation, the largest insurance company at the time to earn that designation.^{[4] [5]}

History

Assurity was created as the result of a merger of three Lincoln, Nebraska insurance companies: Woodmen Accident and Life, Security Financial Life, and Lincoln Direct Life. The merger of the companies concluded in 2007. Woodmen Accident and Life began in 1890 using the name Modern Woodmen Accident Association. Security Financial Life began in 1895 using the name Security Mutual Life. Lincoln Direct Life began in 1896 using the name The Royal Highlanders.^{[1] [6]}

Independent rating and financial information

A.M. Best Company rated Assurity Life Insurance Company as A− (excellent). As of Dec. 31, 2021, Assurity had more than $2.66 billion in assets under management.^[7]

Assurity has an A+ rating from the Better Business Bureau.^[8]

Notability

Opened in 2011, Assurity Center was the first large office building in Lincoln to receive LEED Gold Certification.^[9]

As of 2022, Assurity hosts three podcasts. Tips from the Insurance Pros and Focus on Voluntary Benefits center on the individual and worksite sales markets, respectively. Assurity's Good Business Podcast discusses how businesses can use their reach to positively impact their people, community and the planet.^[10] Guests have included representatives from Whole Foods Market, Cornell University and the Arbor Day Foundation.

Awards

• America's Best Customer Service Companies, Newsweek, 2021 and 2022^[11]
• Voluntary Sales Growth Leader by Eastbridge Consulting Group, 2018, 2019 and 2020
• Recycling Champion Leader, City of Lincoln, 2019^[12]
• Recognized by B Lab as a "Best for the World" honoree, best for governance in 2018
• Lincoln's Best Places to Work, 2017^[13]
• Impact Award, Downtown Lincoln Association, 2012^[14]
• Green Business Award, Lincoln Chamber of Commerce, 2012^{[15] [16]}
• Sustainable Business Award, WasteCap Nebraska, 2012^{[17] [18]}

Notes and References

1. News: Pascale. Jordan. Journalist. January 26, 2012. Lincoln Journal Star. January 26, 2012.
2. Web site: Insurance & Financial Services Professional Resource Guide . Insurance & Financial Services Professional Resource Guide . January 1, 2014 . dead . https://web.archive.org/web/20140204045148/http://insuranceandfinancialservicesprofessionalresourceguide.com/Listing/Company/Insurance_Products/Life/1290075 . February 4, 2014 .
3. Web site: Certificate . Nelnet Campus Commerce . 27 April 2021.
4. Web site: B Impact Report . Certified B Corporation . 27 April 2021.
5. News: Assurity becomes 2nd B Corp. in state . 27 April 2021 . Lincoln Journal Star . April 6, 2016.
6. News: Olberding. Matt. Affiliated Lincoln insurers, Assurity Life, Security Financial Life, merge operations. January 3, 2007. Lincoln Journal Star. January 3, 2007.
7. Web site: Assurity Life Insurance Company . A. M. Best . 28 April 2021.
8. Web site: BBB. Better Business Bureau. April 22, 2021.
9. Web site: Journal Star. Journal Star. February 10, 2014.
10. Web site: Assurity's Good Business podcast launches with focus on positive change . PR Newswire . 28 April 2021.
11. Web site: America's Best Customer Service Companies . Newsweek . 28 April 2021.
12. Web site: Recycle Lincoln Leadership Recognition Program . City of Lincoln, Neb. . 28 April 2021.
13. Web site: 2017 Best Places to Work in Lincoln . Woods & Aitken LLP . 27 April 2021.
14. Web site: Journal Star. Lincoln Journal Star. February 10, 2014.
15. Web site: Assurity . Assurity Life Insurance Company . February 10, 2014 . dead . https://web.archive.org/web/20121016091441/http://assurity.com/Pdfs/2012CelebrateBusinessPressRelease.pdf . October 16, 2012 .
16. Web site: Assurity . Assurity Life Insurance Company . February 10, 2014 . dead . https://web.archive.org/web/20130511221140/http://www.assurity.com/Images/2012Chamber_award.jpg . May 11, 2013 .
17. Web site: Journal Star. Journal Star. February 10, 2014.
18. Web site: WasteCap Nebraska . WasteCap Nebraska . February 10, 2014 . dead . https://web.archive.org/web/20140225061439/http://www.wastecapne.org/assurity-life-insurance/ . February 25, 2014 .