Assist-2-Sell Explained

Assist-2-Sell, Inc.
Type:Privately held company
Industry:Real estate
Founded: in Reno, Nevada
Hq Location:1610 Meadow Wood Lane
Hq Location City:Reno, Nevada
Hq Location Country:U.S.

Assist-2-Sell is an American real estate franchise organization operating in the United States and Canada. It was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin and is based in Reno, Nevada.

History

Assist-2-Sell was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin, who had been conventional real estate agents for 10 years prior to founding Assist-2-Sell.[1] They did not want to spend a significant portion of their time looking for clients so created a discount real estate firm in the hopes that with lower prices, clients would directly come to Assist-2-Sell.[2] Assist-2-Sell is founded in and based in Reno.[3]

According to The Commercial Appeal, Assist-2-Sell "falls between using a traditional real estate firm and selling your home yourself".[4] The Portland Press Herald said in 2000, "Word of Assist-2-Sell's rates and reputation has gotten around the realty circle with reaction ranging from skepticism to intimidation."[5]

Reno Gazette-Journal in 2002 called Assist-2-Sell "[o]ne of North America's largest residential discount realty companies".[6] In 2006, it had 630 offices in Canada and 46 American states.[7]

Its main competitor is the company Help-U-Sell.[8] Newsweek said Help-U-Sell and Assist-2-Sell are "the two largest flat-fee brokerages" that in 2004 had a combined almost 900 offices.[9]

Services and franchise program

Assist-2-Sell has two advertising options for clients to choose from.[8] In the first option, "Direct to Buyer", the real estate agent acts like a conventional agent by marketing the property and dealing with the documents.[8] In the second option, "MLS for Less", sellers get all of the benefits from the previous method as well as having their house listed on the MLS.[8] It advertises houses through newspapers, magazines, mail, and signs, as well as the iHouse2000.com website.[10] [11] The company receives a commission only after a house is sold.[12]

Assist-2-Sell started its franchise program in 1995.[13] Every franchisee is managed and held independently.[14] Assist-2-Sell provides coaching for its franchisees by teaching them how to establish and operate a back office, how to hire real estate agents, how to draw in customers, and how to display houses.[3] In 2004, Assist-2-Sell charged franchisees $19,500 in addition to a 5% cut of each sold home.[15]

External links

Notes and References

  1. News: Helmke . Kathryn . 2005-01-16 . Helping hands: Discount real estate firms boast of lower commissons or flat fees for their services . . 2019-11-30 . https://archive.today/20191130091717/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/10A77518936752F6&f=basic . 2019-11-30 . live .
  2. Book: McCrea, Bridget . 2004 . Real Estate Agent's Field Guide: Essential Insider Advice for Surviving in a Competitive Market . registration . New York . . 117–119 . 0-8144-0809-5 . 2019-11-30 .
  3. Orenstein, Beth W. (2007-08-12). "Top of its class: Valley's Assist 2 Sell franchise is nation's No. 1 for the past 18 months" (pages 1 and 2). The Morning Call. Archived from the original (pages 1 and 2) on 2019-11-30. Retrieved 2019-11-30.
  4. News: Moore . Linda A. . 2003-03-02 . Flate-Rate Agents Offer Real Estate Option - Assist-2-Sell More Help Than FSBO, Cheapter Than 6% . . 2019-11-30 . https://archive.today/20191130060157/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/0F98F34F27587FF6&f=basic . 2019-11-30 . live .
  5. News: Genthner . Cathy . 2000-03-31 . Real Estate Firm Sets Its Fees in a Different Way . . 2019-11-30 . https://archive.today/20191130084015/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/0EAE992415AA3D6A&f=basic . 2019-11-30 . live .
  6. Cartwright, Vanessa. (2002-07-05). "Assist-2-Sell, Help-U-Sell say they offer discounts, quality" (pages 1 and 2). Reno Gazette-Journal. Archived from the original (pages 1 and 2) on 2019-11-30. Retrieved 2019-11-30.
  7. Book: Swanepoel, Stefan . 2006 . Swanepoel Trends Report 2007: Top 10 Real Estate Trends . Lagune Niguel, California . RealSure . 115 . 978-0-9704523-8-2 . 2019-11-30 .
  8. News: Knightly . Arnold M. . 2006-04-24 . New ways to sell real estate are popping up: Help-U-Sell, Assist-2-Sell use bare-bones approach to cut traditional fees . .
  9. News: McGinn . Daniel . 2004-04-05 . Breaking the Brokers - As housing prices keep heading through the roof, more sellers are balking at paying full commissions. Some agents are even joining in this homegrown rebellion. . . 2019-11-30 . https://archive.today/20191130090900/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/10C27430857E7A98&f=basic . 2019-11-30 . live .
  10. News: Levin . Julie . 2005-02-13 . Real Estate Services at Discount . . 2019-11-30 . https://archive.today/20191130084905/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/1085C283B3BB7313&f=basic . 2019-11-30 . live .
  11. Book: Irwin, Robert . 2002 . 1993 . The for Sale by Owner Kit . 4 . registration . Chicago . Dearborn Trade Publishing (Kaplan, Inc.) . 38–39 . 978-0-7931-5026-7 . 2019-11-30 .
  12. News: Gardyasz . Joe . 2000-02-06 . $etting up a lower standard: Assist-2-Sell shaking up real estate world with flat fee . . . 2019-11-30 . https://web.archive.org/web/20191130021552/https://www.newspapers.com/clip/39822701/the_bismarck_tribune/ . 2019-11-30 .
  13. News: Jares . Andrea . 2000-02-01 . Flat-Rate Brokerage Opens Here - Assist-2-Sell hopes flat rates per sale will undercut competition . . 2019-11-30 . https://archive.today/20191130055758/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/11A546C067190880&f=basic . 2019-11-30 . live .
  14. News: Orenstein . Beth W. . 1997-07-27 . Discount Brokers - Pennsylvania Marketplace Reflects New Alternatives to Conventional Agencies . . 2019-11-30 . https://archive.today/20191130084413/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/10D994B206EFBDD8&f=basic . 2019-11-30 . live .
  15. News: Rafter . Dan . 2004-11-01 . Browsing To Buy . . 2019-11-30 . https://web.archive.org/web/20191130055408/https://archive.fortune.com/magazines/business2/business2_archive/2004/11/01/8189384/index.htm . 2019-11-30 .

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Assist-2-Sell".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.