Askov Finlayson Explained

Askov Finlayson
Founders:	Andrew and Eric Dayton
Location:	Minneapolis, Minnesota U.S.
Industry:	Apparel/Clothing/Fashion
Products:	Premium men's apparel and accessories

Askov Finlayson is a Minneapolis-based fashion brand and outfitter featuring primarily menswear, men's outdoor apparel, gear and accessories. Askov Finlayson was founded in 2011 by Eric and Andrew Dayton, grandsons of Bruce Dayton and sons of Minnesota governor Mark Dayton.^[1]

Etymology

Askov Finlayson is derived from a combination of the names of two small towns, Askov and Finlayson, in east-central Minnesota who share a freeway exit on Interstate 35, Exit 195.^[2]

History

In 2014, Askov Finlayson was named by Esquire to the list of "The 11 Best Men's Stores In America".^{[3] [4]} In 2015, GQ named it among "The Top 10 Men's Stores in America".^[5] In January 2019, Askov Finlayson’s North Loop store closed, for the company to focus on its own product development and stop selling third-party brands.^[6] In November 2019, Askov Finlayson was relaunched as a direct-to-consumer outerwear brand, to eliminate the retail markup and undercut competitors on price.^[7]

Notes and References

1. News: October 13, 2015 . Bruce Dayton, scion of Minnesota retail family that founded Target, dies at 97 . . November 15, 2015.
2. Web site: January 22, 2018 . It's Cold in Minnesota: Menswear Brand Askov Finlayson Wants to Keep it that Way! . The Robin Report.
3. Web site: August 14, 2014 . The 11 Best Men's Stores In America . Esquire.
4. Web site: August 28, 2014 . The 5 Items You Need This Fall, According To Askov Finlayson . Esquire.
5. Web site: November 23, 2015 . The GQ 100: The Top 10 Men's Stores in America . GQ.
6. Web site: Kaplan . Allison . 2019-01-09 . Askov Finlayson to Close Temporarily; Stop Selling Third-Party Brands . 2020-08-11 . Twin Cities Business . en-US.
7. Web site: Kaplan . Allison . 2019-11-07 . Askov Finlayson Reopens as Direct-to-Consumer Outerwear Brand . 2020-03-19 . Twin Cities Business.