| Asit Kumarr Modi | |
| Birth Name: | Asit Kumarr Modi |
| Birth Date: | 24 December 1966 |
| Birth Place: | Puna (present–day Pune), Maharashtra, India |
| Alma Mater: | Shri Chinai College of Commerce and Economics |
| Spouse: | Neela Asit Kumar Modi |
Asit Kumarr Modi (born 24 December 1966) is an Indian TV producer, director, actor and founder of Neela Film Productions. He is known for producing the serials, Saarrthi,, SAB Khelo SAB Jeeto!,[1] Wah! Wah! Kya Baat Hai!, Krishnaben Khakhrawala, Pyaar Mein Twist, Meri Biwi Wonderful,[2] Yeh Duniya Hai Rangeen[3] and Hum Sab Ek Hai.
Modi and his team of were among the first nine citizens of India to be nominated by the India's Prime Minister Narendra Modi to promote his Clean India Campaign.[4]
He completed his Bachelor's degree in Commerce from Shri Chinai College of Commerce and Economics, Mumbai.[5]
Asit founded the television production company Neela Tele Films Private Limited (now Neela Film Productions) in 1995, with producing the first show of the company Hum Sab Ek Hain, followed by shows in other genres including comedy, drama, poetry series and reality/game shows.
The Hindi sitcom aired on Sony SAB is based on Gujarati humorist Tarak Mehta's weekly column Duniya Ne Undha Chashma published in the Gujarati magazine Chitralekha.Asit modified the show's story for the present-day audience.
In 2023, Shailesh Lodha, former actor on the show Taarak Mehta Ka Ooltah Chashmah, won a lawsuit against Asit for non-payment of dues.[6] Lodha, who portrayed the titular character for 14 years, had quit the show in 2022.[7] The court ordered Asit to pay ₹1.05 crore to Lodha.[8] The dispute arose when Lodha approached the National Company Law Tribunal (NCLT) after the producers failed to clear his dues. Lodha emphasized that his fight was for justice and self-respect rather than money, highlighting issues with the producers' contractual demands
In May 2023, Taarak Mehta Ka Ooltah Chashmah actress Jennifer Mistry accused Asit of sexual harassment and mistreatment on the show's set.[9] She revealed that despite filing a complaint and recording her statement, there has been little progress in the case. According to Mistry, Asit has made counter-allegations against her, claiming she created a hostile work environment and behaved inappropriately with male cast members.[10] The show's production house has since established an Internal Complaint Committee (ICC) to address such issues, following directives from the National Commission for Women and local authorities. Mistry expressed disappointment over the delay in the investigation and vowed to prove her case with substantial evidence.
| Year | Film / Serial | Role | Notes |
|---|---|---|---|
| 1998–2001 | Hum Sab Ek Hai | Producer | TV show |
| 2004 | Yeh Lamhe Judaai Ke | Actor | Film |
| 2004–2008 | Saarrthi | Producer | TV show |
| 2008–present | Producer | TV show | |
| 2010–2011 | Krishnaben Khakhrawala | TV show | |
| 2013–2014 | Wah! Wah! Kya Baat hai! | Reality show / stand-up comedy | |
| 2013–2014 | Sab Khelo Sab Jeeto | Game show | |
| 2021–present | Taarak Mehta Kka Chhota Chashmah | Animated television series |